Press release
Future of the Global Media Monitoring Tools Market: Trends, Innovations, and Key Forecasts Through 2034
Media Monitoring Tools Market
Media Monitoring Tools Market Size Growth Forecast: What to Expect by 2025?
In recent times, the market size of media monitoring tools has experienced fast expansion. The jump from $4.99 billion in 2024 to $5.63 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 12.8%, signifies this rapid growth. The increase during the historical period can be linked to an emphasis on reputation management, globalization and multilingual capabilities, a shift to integrated platforms, the advancement of AI and machine learning, and a surge in demand for real-time monitoring.
How Will the Media Monitoring Tools Market Size Evolve and Grow by 2029?
The market for media monitoring tools is anticipated to experience swift expansion in the coming years, with projections placing its value at $10.46 billion by 2029, following a compound annual growth rate (CAGR) of 16.7%. This anticipated surge within the prediction period stems from factors such as the incorporation of artificial intelligence and machine learning, the requirement for instant monitoring and notifications, the growth of social media monitoring, bolstered data security and privacy protocols, and worldwide market infiltration. The estimated period is also expected to see prevalent trends like compliance and ethics monitoring, emphasis on data visualization and interpretation, personalized and adaptable solutions, and comprehensive channel tracking and integration.
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What Drivers Are Propelling the Growth of Media Monitoring Tools Market Forward?
The anticipated rise in social media usage is projected to drive the expansion of the media monitoring tools market. Social media encapsulates a variety of websites and applications that promote collaboration, interaction, and the sharing and receipt of community feedback. The requirement for these platforms to monitor audiences and industries via trends, hashtags, keywords and mentions of any particular business implies that the increasing use of social media will enhance the media monitoring tools market. For instance, a study by Hootsuite Inc., an American enterprise offering social media tools, predicts that by 2023, there will be 4.74 billion global social media users, with more than 93% of internet users utilizing social media. Moreover, in North America, 76% of the population use social media. Consequently, the surging uptake of social media is fueling the media monitoring tools market's growth.
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Which Emerging Trends Are Transforming the Media Monitoring Tools Market in 2025?
Technological innovations are becoming increasingly prevalent in the media monitoring tools industry. Many leading companies in the market are concentrating their efforts on creating fresh technological solutions to consolidate their market presence. For example, US-based media monitoring platform, Onclusive, has introduced two new additions to their software suite: Essentials and Pro. These products uniquely provide intelligent media monitoring for communication teams of all sizes, offering immediate dynamic measurement and report generation. Both Essentials and Pro offer speedy AI-driven insights for creating communication strategies and assessing their success rate. Furthermore, the Pro version simplifies the task of organizing discoveries and producing reports, thereby saving considerable time each week.
What Are the Key Segments in the Media Monitoring Tools Market?
The media monitoring toolsmarket covered in this report is segmented -
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
Subsegments:
1) By Software: Monitoring Software, Analytics Software, Reporting Software
2) By Service: Consulting Services, Implementation Services, Support And Maintenance Services
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Who Are the Key Players Shaping the Media Monitoring Tools Market's Competitive Landscape?
Major companies operating in the media monitoring tools market include Agility PR Solutions LLC, BoomSonar Suite, Burrelle's Information Services LLC, Cision US Inc., Coosto, Hootsuite Inc., Lucidya LLC, M-Brain Group, Meltwater, SemanticForce, Snap Trends Inc., Sprinklr Inc., YouScan, Buzzcapture BV, Ubermetrics Technologies GmbH & Co KG, Critical Mention, Talkwalker, Mention, Brand24 Global Inc., Brandwatch, TrendKite, BuzzSumo Limited, Cyfe Inc., SumAll Inc., Tailwind, Oracle Corporation, Alphabet Inc., Pinterest Inc., Twitter Inc., Salesforce.com Inc., Glean.info, TVEyes Inc.
What Geographic Markets Are Powering Growth in the Media Monitoring Tools Market?
North America was the largest region in the media monitoring tools market in 2024. The regions covered in the media monitoring tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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