Press release
Bananas to Socks: Japan's B.motion Brings Sustainability Down to Earth
Bunanas Turned into Socks
Minamiawaji, Hyogo, Japan
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1. Introduction: A New Era Where Sustainability Meets Functionality
YUI Co., Ltd. proudly announces the global debut of B.motion, a groundbreaking sock brand crafted from Bananacloth®︎ - an innovative natural fiber made from discarded banana stems.
B.motion isn't just a product - it's a movement connecting eco-innovation, Japanese craftsmanship, and modern lifestyle design.
From November 3 to December 26, the brand will be available exclusively through Kickstarter, inviting early supporters worldwide to join in reimagining how everyday essentials can be sustainable, stylish, and comfortable.
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2. The Problem with Conventional Socks - and B.motion's Breakthrough Solution
Most socks today are made from polyester - affordable but prone to trapping heat and odor. B.motion changes that from the ground up, starting with its material innovation.
Made from Bananacloth®︎, B.motion socks provide:
• Excellent Breathability: The airy fiber structure promotes circulation, keeping feet fresh all day.
• Superior Moisture Control: Absorbs and releases sweat quickly to prevent dampness.
• Gentle Cushioning: A snug yet soft fit that supports prolonged wear.
• Natural Deodorization: Neutralizes 98% of ammonia odor caused by sweat, verified through lab testing.
No plastic. No odor. Just comfort born from nature.
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3. Sustainability at the Core: The Story of Bananacloth®︎
B.motion redefines sustainability in textiles. The brand's signature material, Bananacloth®︎, is extracted from banana stems that would otherwise be discarded after harvest - giving agricultural waste a new life as high-quality fiber.
This philosophy aligns with YUI Co., Ltd.'s century-long legacy of craftsmanship and innovation since 1913. With B.motion, YUI continues its mission: creating products that care for both people and the planet.
Tagline: From Bananas to Motion - From Waste to Worth.
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4. Product Information and Kickstarter Campaign
• Brand Name: B.motion
• Product: B1900 Standard socks
• Suggested Retail Price: JPY 1,800 (USD12)
• Kickstarter Campaign: https://www.kickstarter.com/projects/1592162918/bananas-turned-into-socks
• Campaign Period: November 3 - December 26, 2025
• Official Website: https://www.bmotion.org/
Supporters on Kickstarter will receive early-bird discounts and limited-edition B.motion sets available only during the campaign period.
Contact Person: Koichi Yoshihama
Title: Chief Operating Officer (COO)
Email: yoshihama@yui-e.co.jp
Company: YUI Co., Ltd.
Website: https://www.bmotion.org/
Company Name: YUI Co., Ltd.
Head Office: 1491-2 Fukura Otsu, Minamiawaji, Hyogo 656-0502, Japan
Founded: February 1913
Business: Manufacturing and sales of socks and other legwear products
With over a century of expertise, YUI Co., Ltd. continues to combine traditional Japanese craftsmanship with cutting-edge materials and sustainability-driven innovation.
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