United States Probiotic IBS Supplements Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Probiotic IBS Supplements Market reached US$ 29.12 million in 2023 and is expected to reach US$ 48.79 million by 2031, growing with a CAGR of 7.65% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments

✅ In August 2025, Nestlé Health Science acquired a U.S.-based probiotic startup specializing in IBS supplements to expand its gastrointestinal health portfolio.

✅ In May 2025, Procter & Gamble partnered with a biotech firm to co-develop next-generation probiotic formulations for IBS management.

✅ In March 2025, Align Probiotics introduced an advanced IBS-focused formulation with enhanced gut microbiome support, backed by $15 million in venture funding.

Japan: Recent Industry Developments

✅ In August 2025, Morinaga Milk Industry launched a functional probiotic supplement targeting IBS relief and digestive health for Japanese consumers.

✅ In May 2025, Nomura Dairy Products launched Japan's first fermented drink fortified with Lactiplantibacillus plantarum 299v (LP299V), targeting digestive health.

✅ In April 2025, Yakult expanded its probiotic product range with an IBS-focused supplement containing clinically validated strains for gut health.

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Probiotic IBS supplements are dietary products containing beneficial bacteria designed to support gut health and relieve symptoms of irritable bowel syndrome (IBS). They help balance the intestinal microbiome, reduce bloating, abdominal discomfort, and irregular bowel movements, improving overall digestive well-being.

Recent Mergers and acquisitions:

United States: Recent M&A Activity

✅ In June 2025, Asahi Group Holdings acquired a domestic probiotic supplement manufacturer to strengthen its digestive health portfolio. This strategic move aims to enhance their presence in the growing IBS supplement market.

✅ In May 2025, Avista Healthcare Partners acquired Trillium Health Care Products, a contract development and manufacturing organization (CDMO) specializing in OTC and personal care products. This acquisition provides Avista with an established platform to scale in the growing self-care segment, including probiotic supplements.

✅ In April 2025, SK Capital acquired UPM Pharmaceuticals, creating a CDMO platform with capabilities in both prescription and OTC products. This acquisition highlights the strategic value of such mergers in expanding product offerings, including probiotic supplements.

Japan: Recent M&A Activity

✅ In March 2025, Yakult acquired a domestic probiotic supplement manufacturer to strengthen its digestive health portfolio. This acquisition aims to enhance their presence in the growing IBS supplement market in Japan.

✅ In February 2025, Nomura Dairy Products acquired a probiotic supplement manufacturer specializing in IBS-focused products. This strategic move aims to expand their product offerings and cater to the growing demand for digestive health solutions in Japan.

Key Players:

=> The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited, Unique Biotech Limited, Projoy Pvt Ltd, Pure NSM - Nutritional Supplement Manufacturers, Inc., Nature's Bounty, Hyperbiotics, Advanced Vital Enzymes Private Ltd and Wren Laboratories Ltd.

Growth Forecast Projected:

The Global Probiotic IBS Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Probiotic IBS Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Strain: Lactobacillus, Bifidobacterium, Other

➥ By Form: Tablet, Capsules, Liquid, Powder, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Stores, Other

➥ By End-User: Infant, Children, Adults, Seniors

Regional Analysis for Probiotic IBS Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Probiotic IBS Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Probiotic IBS Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Probiotic IBS Supplements Market?

A: In 2023, the Probiotic IBS Supplements Market was valued at US$ 29.12 million, reflecting its strong industry presence.

Q2: How large is the Probiotic IBS Supplements Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Probiotic IBS Supplements Market will grow to around US$ 48.79 million , demonstrating significant expansion.

Q3: What is the growth rate of the Probiotic IBS Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.65% during the forecast period from 2024 to 2031.

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