United States Clean Label Ingredients Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

The Global Clean Label Ingredients Market reached USD 54.8 billion in 2022 and is expected to reach USD 186.1 billion by 2030, growing with a CAGR of 16.5% during the forecast period 2023-2030.

Key Development:

United States: Clean Label Ingredients - Recent Developments

✅ October 2025: Walmart announced plans to eliminate synthetic food dyes and over 30 other additives including preservatives, artificial sweeteners, and fat substitutes from its private-label food brands by January 2027. This initiative aligns with growing consumer demand for cleaner ingredients and increased scrutiny from state and federal officials over the health risks of petroleum-based food dyes.

✅ July 2025: Mitsubishi Chemical Foods launched a new soy-based emulsifier line for plant-based beverages. The solution improves product texture and stability, catering to the rising demand for clean label ingredients in plant-based products.

✅ June 2025: Major brands like Walmart, Kraft Heinz, Nestlé, Hershey, and PepsiCo are reformulating products to align with clean label standards and consumer demand for safer, simpler ingredients.

Japan: Clean Label Ingredients - Recent Developments

✅ September 2025: Fi India 2025 showcased ingredient innovation and investment potential, highlighting the growing interest in clean-label development.

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Clean label ingredients are natural, minimally processed food components with simple, recognizable names. They are used to improve transparency, meet consumer demand for healthier products, and enhance flavor, texture, and shelf-life without artificial additives or preservatives.

Recent Mergers and acquisitions:

United States: Clean Label Ingredients - M&A Highlights

✅ September 2025: Millbo acquired Cain Foods, forming a global leader in clean-label bakery ingredients. The merger combines Millbo's fermentation expertise with Cain's manufacturing strength, enhancing scalability and innovation in the Americas.

✅ August 2025: V2food, an Australian plant-based meat manufacturer, partnered with Ajinomoto Co., Inc. and acquired U.S.-based Daring Foods. This acquisition aims to accelerate plant-based protein innovations and expand clean-label offerings in the U.S. market.

✅ July 2025: PepsiCo acquired Poppi, a prebiotic soda brand, for $1.95 billion. This move underscores PepsiCo's commitment to functional, health-forward beverages with clean-label ingredients.

✅ July 2025: Celsius Holdings acquired Alani Nutrition for $1.8 billion, expanding its portfolio in functional and wellness-oriented products with clean-label appeal.

✅ July 2025: Flowers Foods acquired Simple Mills for $795 million, reflecting the demand for gluten-free and clean-label snacking options.

Japan: Clean Label Ingredients - M&A Highlights
✅ October 2025: The clean label movement is driving fresh ways to use fruits and vegetables in food manufacturing and product innovation. This trend is influencing product formulations and ingredient sourcing strategies across the industry.

✅ September 2025: Ingredion highlighted the culturally diverse markets in Asia Pacific, noting notable differences between Southeast Asia, China, and Japan in terms of texture, taste, and health expectations. This insight underscores the importance of regional preferences in clean label product development.

✅ July 2025: The Japanese food additives market is evolving rapidly, driven by consumer preference for natural and clean-label products. This shift is prompting companies to innovate and adapt to changing consumer demands.

✅ June 2025: Japan's regulatory changes for food additives came into effect, specifying permitted additives, usage limits, and applicable food categories. These updates aim to ensure food safety and protect consumer health, aligning with the clean label movement.

Key Players:

=> Archer Daniels Midland Co., Cargill Inc., Chr Hansen Holding AS, Corbion NV, Givaudan, Groupe Limagrain Holding, Handary SA, Ingredion Inc., International Flavors and Fragrances Inc., and Kerry Group Plc.

Growth Forecast Projected:

The Global Clean Label Ingredients Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Clean Label Ingredients Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Ingredient: Colorants, Flavors and Flavor Enhancers, Food Sweeteners, Preservatives, Starch, Others

➥ By Form: Powder, Liquid

➥ By Application: Beverages, Bakery and Confectionery, Condiments and Sauces, Dairy and Frozen Desserts, Meat and Meat Products, Others

Regional Analysis for Clean Label Ingredients Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Clean Label Ingredients producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Clean Label Ingredients revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Clean Label Ingredients Market?

A: In 2022, the Clean Label Ingredients Market was valued at USD 54.8 billion, reflecting its strong industry presence.

Q2: How large is the Clean Label Ingredients Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Clean Label Ingredients Market will grow to around USD 186.1 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Clean Label Ingredients Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 16.5% during the forecast period from 2024 to 2031.

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