Vietnam Drinkable Yogurt Market to Hit USD 246.24 Million by 2033 with a Robust CAGR of 4.82%

Vietnam Drinkable Yogurt Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 161.20 Million

Market Forecast in 2033: USD 246.24 Million

Market Growth Rate (2025-33): 4.82%

The Vietnam drinkable yogurt market size reached USD 161.20 Million in 2024. Looking forward, the market is expected to reach USD 246.24 Million by 2033, exhibiting a growth rate (CAGR) of 4.82% during 2025-2033. The market is fueled by growing health awareness, rising disposable incomes, and an expanding preference for easy-to-consume, on-the-go nutritional products. Urbanization and a younger population looking for healthier snacking options also propel demand. New flavors and packaging innovations, strong marketing by local and global brands, and government initiatives promoting dairy consumption and improved cold chain logistics further influence the Vietnam drinkable yogurt market share.

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Vietnam Drinkable Yogurt Market Trends and Drivers:

For drinkable yogurt in Vietnam, it is no longer considered a beverage for reducing thirst but rather a specialized type in the functional food and beverage sector. This change is mainly due to the more health-conscious attitudes of Vietnamese consumers post-COVID-19, who now seek products for their intrinsic nutritional value and their contribution to personal health and well-being. In fact, on the one hand we see an established and important market for general-purpose probiotic products. But on the other hand we see a rapidly emerging and more advanced market for precision probiotics. This is already being addressed by leading companies with next generation strains with tailored health benefits for immune health, cognitive health, and reducing stress. Innovation, however, continues in the form of new prebiotic fibers, plant-based sterols for heart-health, and collagen peptides with beauty-from-within claims. For example, low-GI (Glycemic Index) drinkable yogurts sweetened with allulose and monk fruit (both naturally occurring non-sugar sweeteners) which have been launched in response to rising consumer interest in diabetes prevention and metabolic health. As a result of this switch, companies are required to set a new precedent for R&D, partnering with international health institutes to justify functional claims and gain unprecedented levels of trust in consumers, setting a new standard for product efficacy.

Health is the core driving force of the Vietnamese market. Nonetheless, Vietnamese consumers have a long-standing tendency towards sensorial exploration and indulgence; with strawberry and mango flavors more popular, consumers are increasingly seeking multi-sensory experiences from complex flavors. Many of these are based on customary Vietnamese ingredients, but keep in touch with international culinary trends, in addition to the increasing use of artisanal purees of exotic fruits such as passionfruit with seeds, cream-like soursop, and the foul-smelling, sweet and pungent durian much loved in Vietnam. There is also a growing trend towards the flavor profiles associated with desserts, such as those used in chè (a Vietnamese sweet soup), tiramisu, and salted caramel. Texture is a growing aspect, with products including variegates, tapioca pearls, and chia seeds to provide the experience of drinking a beverage and eating a dessert at the same time. The trend is also driven by social media, where brands are able to utilize eye catching packaging and unique flavors to drive user generated content and virality. As a result, product development cycles have accelerated and brands are exploring the concept of seasonal collections to maintain a sense of novelty and discovery in the crowded category.

On the consumption side, the distribution channels for drinkable yogurt in Vietnam are rapidly changing due to the country's fast digitalisation and brick-and-mortar retail structure. Although wet markets and independent mom-and-pop grocers that previously sold almost all of the drinkable yogurt in Vietnam still continue to be key, they are challenged and sometimes supplanted by the growth of e-commerce and quick commerce (q-commerce) perspectives in urban markets. Customary channels like supermarkets remain important, but the major growth opportunity lies in integrated digital ecosystems, with groceries increasingly being purchased on the mobile app of platforms such as Shopee, Tiki and Lazada and instant delivery apps such as GrabMart and Baemin when consumers are in immediate need of consumables. These online channels provide brands with unprecedented access to first-party purchasing data. This leads to highly personalized marketing methods, such as advertising and discounting micro-segments, as well as closer relationships with the end-consumer via social media and loyalty applications that are more deeply related to specific end consumer patterns instead of general demographics. In addition to the marketing benefits of reaching the final consumer directly, it also provides real-time end customer feedback and gives the system greater precision in matching the supply to the constantly evolving future demand patterns.

Vietnam Drinkable Yogurt Market Industry Segmentation:

Type Insights:

Plain Yogurt
Flavored Yogurt

Category Insights:

Dairy-Based Yogurt
Non-Dairy Based Yogurt

Distribution Channel Insights:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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