United States Food Supplement Market is expected to reach US$ 345.13 billion by 2031 | Major key players - Abbott Laboratories, Bayer AG, Pfizer Inc.

Market Size and Forecast:

The Food Supplement Market Size reached US$ 203.10 billion in 2024 and is expected to reach US$ 345.13 billion by 2031, growing with a CAGR of 8.4% during the forecast period 2025-2031.

The Food Supplement Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Food Supplement Market encompasses products designed to enhance dietary intake, including vitamins, minerals, amino acids, herbs, and other bioactive compounds. These supplements aim to support health, boost immunity, improve physical and mental performance, and prevent nutritional deficiencies. Rising health awareness, lifestyle changes, and increasing chronic disease prevalence are driving global demand for these products.

Industry Recent Developments:

United States:

✅ August 2025: The U.S. dietary supplements market continued substantial growth driven by increased e-commerce adoption, aging population with health concerns, and demand for personalized nutrition. Supplements like multivitamins, probiotics, and herbal supplements saw higher interest amid health awareness campaigns and preventive healthcare focus.

✅ September 2025: Innovation trends include science-backed personalized nutrition offerings and convenient delivery formats such as effervescent tablets. The market also focuses on clean-label products and formulations addressing chronic diseases and aging-related health issues.

✅ October 2025: Growth accelerates due to factors such as rising healthcare costs, regulatory changes affecting labeling and product claims, and technological advances. The market sees increasing consumer interest in wellness through diet, immunity boosting, and mental health supplements.

Japan:

✅ July 2025: Growth in Japan's supplement market is fueled by the "Foods with Function Claims" (FFC) label, allowing scientifically backed health claims with government approval, reducing red tape and increasing consumer trust. FFC-labeled products saw a 30% revenue increase over three years.

✅ August 2025: Rising health awareness, preventive healthcare focus, and demand for cognitive health supplements including nootropics are notable. Growth also supported by increased interest in beauty supplements like collagen and plant-based, vegan-friendly products tailored with AI for personalized nutrition.

✅ September 2025: The market emphasizes transparency, clean-label formulations, and sustainability with technologies like blockchain for product traceability. New supplement delivery innovations including dissolvable strips and dual-chamber packaging are emerging to meet evolving consumer preferences for health and convenience.

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Major Key Players:

Amway
Abbott Laboratories
Bayer AG
Pfizer Inc
ADM
Carlyle Nutritionals LLC
Glanbia Plc
Haleon Plc
Otsuka Holdings Co Ltd
Herballife Ltd.

Key Growth Drivers:

Rising Health Awareness and Preventive Healthcare: Increasing consumer awareness about health and wellness, coupled with a growing focus on preventive nutrition to combat chronic diseases such as obesity, diabetes, and cardiovascular conditions, is driving demand for food supplements.

Aging Population: The global increase in the elderly population creates demand for supplements targeting age-related health issues such as joint health, cognitive function, and bone density.

Technological Advancements and Market Accessibility: Innovations in product formulations, personalized supplements, and the expansion of e-commerce platforms make supplements more accessible and tailored, attracting a broader consumer base.

Segments Covered in the Food Supplement Market:

By Ingredient: Vitamins, Vitamins, Botanicals, Minerals, Proteins and Amino Acids, Omega Fatty Acids, Others.

By Form: Tablet, Capsules, Soft Gels, Powders, Liquids, Others.

By Application: Energy and Weight Management, General Health, Bone and Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Others.

By End-User: Adults, Geriatric, Pregnant Women, Children, Infants.

By Distribution Channel: Offline, Online.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Food Supplement market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Food Supplement Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Food Supplement market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Food Supplement Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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