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What Is Driving Global Media Asset Management Market Growth in 2025: The Role of Digital Advertising Surge Fuels Media Asset Management Market Growth
Media Asset Management
Media Asset Management Market Size Growth Forecast: What to Expect by 2025?
In the last few years, the market size of media asset management has experienced significant expansion. The market's growth is projected to increase from $6.04 billion in 2024 to $7.18 billion in 2025, showing a compound annual growth rate (CAGR) of 18.9%. This previous period growth can be traced back to several factors such as the heightened use of multimedia in marketing strategies, the globalization of media production, the rising production of video content, the complexities in media rights and licensing, the necessity for archive and conservation, improvements in newsroom operations, the demand for content delivery across different platforms, and the enhancement of metadata and tagging.
How Will the Media Asset Management Market Size Evolve and Grow by 2029?
The market for media asset management is projected to experience significant expansion in the coming years, rising to a worth of $16.04 billion by 2029 with a 22.2% compound annual growth rate (CAGR). This expected growth during the forecast period can be tied to improvements in search and discovery functionalities, the shift towards hybrid work models in media production, personalized content delivery, integration with project managing software, emphasis on sustainable practices in media production, hurdles in distributing content globally, and social media integration and distribution. Key trends anticipated during this forecast period encompass cloud-based MAM solutions, tools for collaborating remotely, automated workflows, accessibility through mobile devices, subsciption-based pricing models, integration with editing software and usage of media analytics for acquiring performance insights.
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What Drivers Are Propelling the Growth of Media Asset Management Market Forward?
The surge in digital advertising is propelling the expansion of the media asset management market. Digital advertising, which encompasses marketing on websites, streaming outlets, and other online platforms using text, graphics, audio, and video, provides businesses with various benefits, including assistance with the sales funnel, brand exposure, customer engagement, and other operational aspects. Media asset management plays a crucial role in digital advertising, assisting in the archiving and storage of broadcast media, handling large quantities of multimedia content. Furthermore, media asset management offers digital advertising firms benefits like content security, rapid and easy sharing of media files, metadata creation, and asset retrieval. For example, in April 2024, the Interactive Advertising Bureau, a US-based media corporation, reported an all-time high in internet advertising revenues which touched $225 billion, marking an annual growth of 7.3% between 2022 and 2023. Thus, such an increase in digital advertising will likely stimulate higher demand for media asset management.
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Which Emerging Trends Are Transforming the Media Asset Management Market in 2025?
The surge in technological progress is a significant trend that is increasingly noticeable in the media asset management sector. Numerous corporations in this field are concentrating their efforts on research and development to create innovative products like artificial intelligence integration. For example, in May 2022, Arvato Systems, an IT service management company based in Germany, unveiled VidiNet, a cloud-based media services platform that incorporates AI software. This software enables users to identify information in digital files and construct their own AI models. Moreover, the utilization of VidiNet cognitive services within companies facilitates the generation and quality control of training data in a familiar media asset management setting, and it provides optimal cost transparency through volume-based payment.
What Are the Key Segments in the Media Asset Management Market?
The media asset managementmarket covered in this report is segmented -
1) By Deployment: On-Premise, Cloud (SaaS)
2) By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises
3) By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users
Subsegments:
1) By On-Premise: Self-Hosted Solutions, Customizable Infrastructure, Integration With Existing Systems
2) By Cloud (SaaS): Subscription-Based Services, Scalable Solutions, Accessibility And Collaboration Features
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Who Are the Key Players Shaping the Media Asset Management Market's Competitive Landscape?
Major companies operating in the media asset management market are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.
What Geographic Markets Are Powering Growth in the Media Asset Management Market?
North America was the largest region in the media asset management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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