Emerging Trends to Drive Augmented Reality In Marketing Market Growth at 14.6% CAGR Through 2029

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Augmented Reality In Marketing Market Size Growth Forecast: What to Expect by 2025?_x000D_
The market size for augmented reality in marketing has seen a fast-paced expansion lately. The market value is set to rise from $5.23 billion in 2024 to $5.8 billion in 2025, noted at a compound annual growth rate (CAGR) of 11.0%. This substantial growth during the historic period can be linked to improved client engagement, uniqueness and innovative allure, brand distinctiveness tactics, a rise in the acceptance of smartphones, and engaging product depiction._x000D_
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How Will the Augmented Reality In Marketing Market Size Evolve and Grow by 2029?_x000D_
Predictions indicate a swift expansion in the market size of augmented reality in marketing over the imminent years, reaching a valuation of $10.03 billion in 2029, with a compound annual growth rate (CAGR) of 14.6%. The predicted growth within the forecast period can be ascribed to factors such as the increasing integration with e-commerce, broader applications of social media, application in event marketing, and improved data analytics and insights. The forecast period is set to witness trends like the adaptation of virtual try-on experiences, the rise of AR-enhanced packaging, inclusion in location-based marketing, proliferation in event marketing, and the employment of AR analytics for performance evaluation._x000D_
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What Drivers Are Propelling the Growth of Augmented Reality In Marketing Market Forward?_x000D_
The rising usage of AR in retail and e-commerce sectors is set to fuel the expansion of augmented reality within the marketing market. Retail refers to the process whereby products are sold by individuals or businesses to the end users, while e-commerce pertains to the buying and selling of goods and services over the internet. With AR infiltrating the retail sector, brands are compelled to craft intelligent retail experiences that sway the buying choices of their customers. In the e-commerce sector, AR allows customers to virtually try out a product from the comfort of their homes, or on their own physical presence using AR filters, aiding brands in minimizing return rates. For example, Shopify, a Canadian e-commerce firm reported in July 2022 that retail conversion rates escalated by nearly 250% for brands that embraced AR. Additionally, according to Houzz, a US-based online community and software used by architects and other customers, those that utilized AR spent 2.7 times longer on the app and purchased 11 times more frequently. Consequently, the escalating demand for AR in retail and e-commerce sectors will enhance the progression of augmented reality within the realm of marketing._x000D_
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Which Emerging Trends Are Transforming the Augmented Reality In Marketing Market in 2025?_x000D_
Leading corporations in the augmented reality marketing industry are launching novel solutions featuring cutting-edge technologies, such as AR out-of-home campaigns, to boost client involvement and foster engaging brand interactions. AR out-of-home campaigns involve marketing tactics that utilize augmented reality tech in public settings to craft interactive and compelling consumer experiences. For example, in September 2023, Coca-Cola, an American drinks company, debuted TakeATaste Now, an AR out-of-home promotion. This initiative marries AR with digital out-of-home (DOOH) advertising, enabling consumers to engage with digital displays via their smartphones. By scanning billboard QR codes, enthusiasts can get a virtual Coca-Cola Zero Sugar bottle and claim a coupon for a complimentary 500ml bottle at Tesco stores, inclusive of the Cherry flavor._x000D_
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What Are the Key Segments in the Augmented Reality In Marketing Market?_x000D_
The augmented reality in marketingmarket covered in this report is segmented - _x000D_
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1) By Component: Hardware, Software_x000D_
2) By Device Type: Head-Mounted Display & Smart Glass, Head-Up Display, Handheld Devices, Stationary AR systems, Smart Glasses, Other Types_x000D_
3) By Technology: Marker-Based AR Technology, Markerless AR Technology, Anchor-Based AR Technology_x000D_
4) By Application: Consumer, Commercial, Enterprise, Healthcare, Aerospace And Defense, Energy, Automotive, Other Applications _x000D_
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Subsegments:_x000D_
1) By Hardware: AR Glasses, Smartphones And Tablets, Head-Mounted Displays (HMDs), AR Kiosks, Sensors And Cameras_x000D_
2) By Software: AR Development Platforms, AR Content Creation Tools, AR Marketing Solutions, Analytics And Reporting Tools, AR Applications And SDKs_x000D_
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Who Are the Key Players Shaping the Augmented Reality In Marketing Market's Competitive Landscape?_x000D_
Major companies operating in the augmented reality in marketing market include Microsoft Corporation, Google LLC, Sony Corporation, Magic Leap Incorporated, Wikitude GmbH, Zugara Inc., Apple Inc., Blippar Limited, Infinity Augmented Reality Limited, Niantic Inc., Zappar Limited., PTC Inc., Daqri LLC, Lenovo, Seiko Epson, Vuzix, Alphabet Inc., Meta Platforms Inc., Snapchat, HP Autonomy, Augment, Marxent, Catchoom, Vuforia (PTC), ViewAR, Upskill, Scope AR, Adtile Technologies, Inlighten, Total Immersion, Re'Flekt, Vertebrae, 8th Wall Inc., Mirum Agency, INDEstry, Third Aurora _x000D_
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What Geographic Markets Are Powering Growth in the Augmented Reality In Marketing Market?_x000D_
North America was the largest market share in the augmented reality in marketing market in 2024. The regions covered in the augmented reality in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa_x000D_
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