DAW Enlists the Help of Customers to Create Helpful Website Content

April 16, 2008– Discount Airsoft Warehouse has quickly built their web exposure and their web sales by establishing a customer centric “community” feel and encouraging the customer to participate in the creation of their web content.
From the very beginning, Discount Airsoft Warehouse (DAW) felt that incorporating solid SEO techniques and WEB 2.0 technology to involve their customers was mission critical. This meant offering advanced functionality and features like customer reviews, blogging, product videos, and social bookmarking. All of which the search engines also love as a solid part of SEO.
Since their launch in August of 2007 DAW has steadily begun a campaign of reaching out to their customers. Involving the customer has taken on the appearance of chatting and answering questions in their Blog, posted articles that cover a lot of basic questions to help “the new guy” get up to speed on terminology, and the addition of an entire section of the website dedicated to customers telling their Airsoft Stories.
Involving the customer has had many benefits for DAW. Primarily it has helped DAW to truly understand what it is their customers want, which any business owner will say is more than half the battle. The addition of Echo 1 Airsoft Guns was a direct response to the overwhelming feedback of their customers. This then benefits DAW directly in the form of increased sales. DAW feels that, if they don't quite have their fingers on the pulse of the Airsoft Industry yet, that they certainly are getting very good at communicating with their customers.
Another significant benefit has been the success of an SEO program that has been done on a severely small budget. However, user content, social bookmarking, and linking haves truly helped them achieve better than expected results in just a few months.
If, as they say, the proof is in the pudding, then DAW would say that WEB 2.0 tactics for the Online Business seems to be good pudding indeed.

Gordon Wilson
225 North Irene Ave. #2
Redondo Beach, CA 90277
(310) 902-1515

DAW is actually Gordon and Tracy, two long time friends with overlapping interests in Martial Arts, Shooting Sports, and Internet Technology. They still argue over whether Gordon shot Tracy first, or Tracy shot Gordon first, but the bottom line is that from that very first red welt, they were hooked.
Within those first few months, a miniature arms race ensued. Gordon shot Tracy with a spring action gun. Tracy bought a gas blow-back gun and shot Gordon. Gordon retaliated a week later by spraying Tracy with a full-auto electric gun. Tracy took revenge with an Airsoft Claymore mine hidden inside the refrigerator.
The short version of the story is that after spending many hundreds of dollars on Airsoft weapons and accessories, they came to the only conclusion that two rational adults could possibly come to; that they could save a lot of money if they had a wholesale license! About the same time they came to that realization, that after 2 years of helping OTHER people start online businesses, they didn’t have one themselves. That was the birth of Discount Airsoft Warehouse.

Because they are avid fans of the sport themselves and have personally experienced the disappointments of products that did not perform as advertised, they decided early on to sell only the quality products that would stand up to their high standards of quality and functionality. They ship their products fast, because they know what it feels like to wait for their next order to arrive at their doorsteps. In short – they run DAW the same way YOU would run the company if you were in charge.

Welcome to DAW and we wish you many happy returns.

DAW – because shooting your friends is fun!

This release was published on openPR.