Mobile Value Added Services Market Landscape to 2034: Key Forces Shaping the Next Decade of Growth

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How Large Will the Mobile Value Added Services Market Size By 2025?
In recent years, we have witnessed swift growth in the market size of mobile value-added services. This market is projected to expand from $960.55 billion in 2024 to $1058.59 billion in 2025, registering a compound annual growth rate (CAGR) of 10.2%. Factors such as increased mobile penetration and expansion of the subscriber base, growth in the use of smartphones and data, development of the mobile app ecosystem, SMS and messaging services, as well as mobile content and entertainment, have contributed to the growth experienced in the historic period.

How Big Is the Mobile Value Added Services Market Size Expected to Grow by 2029?
The market size for mobile value added services is predicted to experience a swift escalation in the upcoming years. The growth is expected to reach $1855.08 billion in 2029 with a compound annual growth rate (CAGR) of 15.1%. This anticipated growth during the forecast period can be linked to the increase of IoT and connected devices, the rise of edge computing, the spread of mobile e-commerce, ongoing enhancement of mobile health services, and collaborations across various industries. Key trends that will be prevalent during this period are the adoption of 5g technology, integration of Augmented Reality (AR) and Virtual Reality (VR), development of mobile health and wellness services, breakthroughs in mobile gaming, plus the enlargement of mobile learning and edtech.

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Which Key Market Drivers Powering Mobile Value Added Services Market Expansion and Growth?
The global rise in smartphone users is fuelling the expansion of the mobile value-added services market. The escalating demand for smartphones can be attributed to factors such as expanding internet accessibility, increased income levels, burgeoning subscriptions to social media, enhanced communication requirements, among others. The lockdowns and remote working conditions during the COVID-19 pandemic caused a noticeable surge in smartphone utilization. This boost in smartphone users will trigger a demand for mobile value-added services, which smartphones rely on to offer users vital functionalities like messaging, communication, leisure, e-commerce, and others. For example, a news report published by the British Broadcasting Corporation (BBC), a UK-based public service broadcaster, in April 2024 noted that the proportion of children aged five to seven using messaging services surged from 59% to 65%, along with an increase in social media users from 30% to 38%, and live streaming participation rose from 39% to 50%. Furthermore, over half of children below 13 years are using social media, contradicting the policies of most major platforms, showing many resort to lying to gain access to new applications and services. Therefore, the global rise in smartphone users will push the growth of the mobile value-added services market.

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Which Fast-Growing Trends Are Poised to Disrupt the Mobile Value Added Services Market?
The main trend in the mobile value-added services market is the strategic partnership. Major companies are keen on creating strategic alliances to make the most of each other's strengths in areas such as technology, expertise, and resources, with the end game of rolling out improved and innovative mobile value-added services to their clients. These alliances also allow companies to grow into new markets and scale their businesses. For example, Djezzy, an Algerian telecommunications operator, collaborated with Algeria Telecom, another Algerian telecommunication company, in December 2022. This partnership was aimed at enhancing the quality of service (QoS) for the clientele of both organizations, and to encourage service exchanges between the two firms. The main aim of this collaboration is to exchange value-added services, therefore encouraging advancement in Algeria's ICT industry and enhancing the standard of living.

What Are the Emerging Segments in the Mobile Value Added Services Market?
The mobile value added servicesmarket covered in this report is segmented -

1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
2) By Store: Google Play, App Store (iOS), Other Stores
3) By End-user: Individual, Enterprise

Subsegments:
1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising
2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services
3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration
4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications
5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS Marketing, Alert And Notification Services
6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns
7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services
8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services

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Who Are the Global Leaders in the Mobile Value Added Services Market?
Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

Which are the Top Profitable Regional Markets for the Mobile Value Added Services Industry?
North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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