India Household Cleaners Market to Reach USD 36,315.73 Million by 2033 - Expanding at a CAGR of 14.96%

As indicated in the latest market research report published by IMARC Group, titled "India Household Cleaners Market Size, Share, Trends and Forecast by Product, Ingredients, Distribution Channel, Income Group, Application, Premiumization, and Region, 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

India Household Cleaners Market Size & Future Growth Potential:

The India household cleaners market size was valued USD 10,358 Million in 2024. By 2033, this figure is projected to reach around USD 36,315.73 Million, with a compound annual growth rate (CAGR) of 14.96% over the forecast period (2025-2033).

Core Factors Driving Market Trends:

The Indian household cleaners market is expected to undergo several changes in the coming years according to altering consumer preferences, increased awareness about hygiene and cleanliness, and growing environmental concerns. People focus more on health and cleanliness so they buy green and chemical-free household cleaners. In reaction, brands have launched biodegradable, plant-based, and green cleaning products, such as those available for purchase by consumers through e-commerce and purchased through online retailers. The growth of urbanization, the working population, and consumers with limited time has increased demand for multi-functional, convenient and hassle-free cleaning products.

Other trends have included concentrated and refillable cleaning products, which are cost-effective and reduce the use of plastics. Product diffusion has been helped by the proliferation of digital media and publicity by social media influencers. The antibacterial and sanitizing cleaners segment of the market is driven by consumers' preference for trusted reviews before using an unfamiliar product, a focus on disinfection due to the pandemic. Most people like liquid or spray formats. Companies package products better. They use fragrance technologies so users experience ease of access.

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India Household Cleaners Market Scope and Growth Analysis:

The household cleaners market in India is projected to grow because of the rise in disposable income and modern living standards. This market consists of a number of household cleaning products for multiple applications such as floor cleaners, dishwashing liquids, toilet cleaners, kitchen cleaners, and glass cleaners. The higher penetration of organized retail and development of modern formats is also propelling the market growth. Rural is going to be the next growth frontier with companies offering smaller pack sizes to attract consumers from price-sensitive regions.

The penetration of branded cleaning products has increased due to meaningful advertising and product proliferation and investment by local and global companies in product development. They research, develop, and advance product formulations through investment funds. Government initiatives advance hygiene and cleanliness. Swachh Bharat Abhiyan propelled its growth indirectly. Thus, higher household penetration of premium cleaners and other specialized products, mainly within urban households, is expected to increase growth of the India household cleaners market in the coming years. Further, product diversification and branding are also expected to drive growth in India household cleaners market.

An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:

• Hindustan Unilever Limited (Unilever)
• Rohit Surfactants Private Limited
• Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
• Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
• Jyothy Labs Limited
• Nirma Limited
• Fena (P) Limited
• Dabur India Limited
• S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
• Pitambari Products Private Limited

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India household cleaners market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Analysis by Product:

• Laundry
• Dishwashing
• Surface Cleaner
• Toilet Bowl Cleaner
• Window Cleaner
• Glass Cleaner
• Scourers
• Others

In 2024, the laundry segment dominates the market, capturing approximately 60.7% of the total market share, highlighting its leading position and strong demand.

Analysis by Ingredients:

• Builders
• Solvents
• Surfactants
• Antimicrobials
• Others

Builders dominate the market in 2024, capturing approximately 41.8% of the total market share, solidifying their leading position among industry competitors.

Analysis by Distribution Channel:

• Convenience Stores
• Supermarkets and Hypermarkets
• Online
• Others

Supermarkets and hypermarkets are expected to dominate the market in 2024, collectively capturing approximately 60.01% of the total market share.

Analysis by Income Group:

• Middle (INR 2.5 lacs- INR 27.5 lacs)
• Low (Less than INR 2.5 Lacs)
• High (Greater than INR 27.5 lacs)
The middle price range segment (INR 2.5 lakhs to INR 27.5 lakhs) dominates the market in 2024, accounting for approximately 57.0% market share.

Analysis by Application:

• Fabric
• Kitchen
• Bathroom
• Floor
• Others

In 2024, fabric dominates the market landscape, capturing an impressive approximately 60.7% share, solidifying its position as the leading material in the industry.

Analysis by Premiumization:

• Economy
• Mid-Sized
• Premium

In 2024, the economy segment dominates the market, accounting for approximately 54.5% of the total market share, highlighting its strong consumer preference and demand.

Regional Analysis:

• North India
• West and Central India
• South India
• East India

In 2024, North India emerged as the leading regional market, capturing the highest share of over 45.2% of the total market value.

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Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

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