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Emerging Trends to Reshape the Global Customer Self-Service Software Market: Kapture CX Launches Self Serve 2.0 To Enhance Customer Experience as a Key Influencer

10-15-2025 09:04 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Customer Self-Service Software Market

Customer Self-Service Software Market

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Customer Self-Service Software Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for customer self-service software has experienced speedy enlargement recently. The market is expected to expand from $18.26 billion in 2024 to $21.6 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. Factors such as cost-effectiveness, heightened customer expectations, easy accessibility through mobile and online platforms, availability around the clock, adaptable scalability for growing businesses and improved customer service have contributed to the growth in the historic period.

Customer Self-Service Software Market Size Forecast: What's the Projected Valuation by 2029?
The market size of customer self-service software is predicted to see significant expansion in the forthcoming years, swelling to a value of $49.87 billion in 2029, growing at a compound annual growth rate (CAGR) of 23.3%. This escalation during the forecast period can be ascribed to factors such as multichannel self-service, personalized user context, voice and natural language processing technologies, stringent data security and privacy measures, and increased customer education and training. Noteworthy trends for the forecast period encompass the emergence of AI-powered self-service solutions, optimising knowledge base, the use of mobile self-service apps, voice-activated self-service, ongoing enhancement through customer feedback, and integration with customer relationship management (CRM) platforms.

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What Are the Drivers Transforming the Customer Self-Service Software Market?
The expected increase in availability of customer service interaction points is predicted to drive the customer self-service software market's expansion. These interaction points imply a live customer interaction with a company representative, a webpage, an application, or advertising to improve a customer's purchasing process and issue resolution regarding a product or service, ultimately elevating the customer experience. Major businesses are opting for customer self-service software due to consumer demand for immediate problem resolution without resorting to web searches or extended phone waits. For example, Emplify Inc., a US-based SaaS company, reported in 2022 that about 52% of customers expect a response from brands within an hour, and 75% regard having a comprehensive self-service customer care option as important. Hence, the increasing availability of customer service interaction points is anticipated to boost the customer self-service software market's growth.

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What Long-Term Trends Will Define the Future of the Customer Self-Service Software Market?
Prominent enterprises in the customer self-service software market are pioneering advanced products such as artificial intelligence (AI)-based customer service systems to increase operational proficiency, improve user interactions, and offer immediate assistance for customer issues. These AI-based customer service systems utilize AI to streamline and refine customer support processes. For example, in August 2024, Kapture CX, a software firm from India introduced Self Serve 2.0, a sophisticated AI-based customer service product designed to bolster the customer experience by facilitating organizations to divert as much as 90% of support tickets. This significant enhancement helps to lighten the load for human agents, empowering them to focus on intricate inquiries and strategic tasks. The system employs vertical large language models (LLMs) specifically conditioned with industrial expertise, offering precise and pertinent responses custom-made for various customer segments.

Which Segments in the Customer Self-Service Software Market Offer the Most Profit Potential?
The customer self-service softwaremarket covered in this report is segmented -

1) By Offering: Solution, Service
2) By Deployment: Cloud, On-Premise
3) By End-User Industry: BFSI, Healthcare, Retail, Government, IT And Telecommunication, Other End-User Industries

Subsegments:
1) By Solution: Knowledge Management Systems, Self-Service Portals, Chatbots And Virtual Assistants, Mobile Self-Service Applications, FAQs And Help Centers
2) By Service: Consulting Services, Implementation Services, Support And Maintenance Services, Training And Onboarding Services

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Which Firms Dominate the Customer Self-Service Software Market by Market Share and Revenue in 2025?
Major companies operating in the customer self-service software market are Oracle Corporation, Salesforce.com Inc., SAP SE, Microsoft Corporation, BMC Software Inc., Verint Systems Inc., Zendesk Inc., Nuance Communications Inc., Zoho Corporation Private Limited, Avaya Holdings Corp., Aspect Software Inc., Zappix Inc., Freshworks Inc., AnswerDash Inc., LogMeIn Inc., SolarWinds MSP UK Ltd., Moxie Software Solutions India Private Limited, Software Advice Inc., Creative Virtual Limited, eGain Corporation, Nanorep Technologies Ltd., SugarCRM Inc., Inbenta Holdings Inc., Aptean Asia-Pacific Ltd., HubSpot Inc., Pegasystems Inc., ServiceNow Inc., Genesys Telecommunications Laboratories Inc., Kustomer Inc., Helpshift Inc., UJET Inc., Ada Support Inc., HappyFox Inc., HelpCrunch Inc., Intercom Inc., Slovakian company

Which Regions Offer the Highest Growth Potential in the Customer Self-Service Software Market?
North America was the largest region in the customer self-service software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer self-service software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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