Steady Expansion Forecast for Mobile Engagement Market, Projected to Reach $255.95 Billion by 2029

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Mobile Engagement Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the mobile engagement market has seen a tremendous expansion in the recent past. It is projected to swell from $39.68 billion in 2024 and reach $56.04 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 41.2%. The extraordinary growth during the historical period can be linked to the surge in mobile device usage, increased use of mobile apps, the emergence of in-app advertisements, escalated importance given to user retention, and population growth.

Mobile Engagement Market Size Forecast: What's the Projected Valuation by 2029?
Anticipations suggest a massive upsurge in the mobile engagement market size over the coming years. The market value is forecasted to reach an astounding $255.95 billion by 2029, with an impressive CAGR of 46.2%. This robust growth could be credited to factors such as the increased adoption of personalized and contextual messaging, greater levels of urbanization, a shift toward interactive mobile experiences with gamification, a rise in location-specific mobile engagement, and a surge in the application of push notifications to enhance customer engagement. Significant trends expected throughout the forecast period encompass the incorporation of chatbots and virtual assistants into mobile applications, a focus on privacy-focused mobile engagement strategies, the proliferation of mobile wallets and in-app purchases, the emergence of progressive web apps (pwAs) for consistent engagement, along with the rise of mobile engagement solutions that work across both platforms and channels.

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What Are the Drivers Transforming the Mobile Engagement Market?
The surge in mobile application usage is projected to drive the expansion of the mobile engagement market. Mobile applications, or simply 'apps', are a specialized form of software specifically created for use on mobile devices like smartphones and tablets. They make the interaction process easier, for instance, sending a welcome message via push notification or offering assistance. Successful applications use mobile engagement strategies to chart the customers' journey, ensuring their engagements with customers are well-planned and strategic. For example, a study by the House of Commons Library in the UK, in May 2024, showed that practically every child (99%) spends time online, and by age 11, nine in ten children have a mobile phone. Among social media users aged 8 to 17, approximately 75% have a profile on at least one major platform. Alarmingly, even though most platforms mandate a minimum age of 13, 60% of 8-12 year-old users on these platforms have managed to create their own profiles. This growing utilization of mobile applications is thus, fueling the growth of the mobile engagement market.

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What Long-Term Trends Will Define the Future of the Mobile Engagement Market?
Major players in the mobile engagement market are capitalizing on product innovation as a key trend to bolster their standing in the market. A prominent example is British Telecommunications plc., a UK-based firm providing telecommunication and IT solutions to diverse sectors. In May 2023, they introduced Immersive Spaces, the UK's inaugural 5G-enabled interactive simulation experience for business and public customers. This groundbreaking service, created in association with Immersive Interactive Ltd, incorporates interactive 360° video with sensory elements like lighting, sound and aroma to replicate authentic environments. These spaces offer businesses an opportunity to use this technology for employee training, such as acclimatizing new forklift operators to factory conditions in a secure and controlled environment.

Which Segments in the Mobile Engagement Market Offer the Most Profit Potential?
The mobile engagementmarket covered in this report is segmented -

1) By Solution: SMS And MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small And Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Consumer Electronics And Accessories, Apparel, Footwear And Accessories(AFA), Furniture And Home Furnishings, Hospitality And Travel, Other Industry Verticals

Subsegments:
1) By SMS And MMS: Promotional SMS, Transactional SMS, Multimedia Messaging Service (MMS)
2) By Push Notifications: Rich Push Notifications, Standard Push Notifications
3) By In-App Messaging: Contextual In-App Messages, Onboarding Messages, Feedback Messages
4) By E-Mails: Transactional Emails, Marketing Emails, Drip Campaign Emails
5) By App Or Web Content: Personalized Content, Dynamic Content
6) By Other Solutions: Mobile Wallet Engagement, Chatbots And AI Messaging, Social Media Engagement

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Which Firms Dominate the Mobile Engagement Market by Market Share and Revenue in 2025?
Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., ket*o Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Which Regions Offer the Highest Growth Potential in the Mobile Engagement Market?
Asia-Pacific was the largest region in the mobile engagement market in 2024.North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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