Press release
Content Analytics Market Landscape to 2034: Key Forces Shaping the Next Decade of Growth
Content Analytics Market
How Large Will the Content Analytics Market Size By 2025?
The market size of content analytics has seen significant expansion in the past few years. It is projected to increase from $6.3 billion in 2024 to $7.67 billion in 2025 with a compound annual growth rate (CAGR) of 21.7%. The historic growth is associated with the boom in digital content, the demand for actionable insights, the necessities of content personalization, the emergence of social media, and user-generated content, aside from the returns on investment for content marketing.
How Big Is the Content Analytics Market Size Expected to Grow by 2029?
Expectations point towards the content analytics market experiencing substantial expansion in the coming years. It is set to escalate to a value of $17.72 billion by 2029, with a compound annual growth rate (CAGR) projected at 23.3%. The predicted growth during the forecast period can be credited to an emphasis on video and multimedia analytics, adaptive content personalization, assessment of content quality, data governance, and privacy issues, and content performance attribution. The period forecast involves major trends like a focus on natural language processing (NLP), real-time content analytics, multichannel content evaluation, augmented analytics for corporate users, and predictive analytics for content trends.
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Which Key Market Drivers Powering Content Analytics Market Expansion and Growth?
The growth of the content analytics market is projected to be driven by a surge in social media activities. Social media includes websites and platforms that promote interaction, community engagement, content sharing, and teamwork. Various tech-centric activities such as blogging, social gaming and networks, video sharing, business networks, virtual worlds, reviews, and a host of others are representative of social media. Social media analytics, which analyze the content generated through these mediums, are key in supporting business decisions and gauging the success of various actions, thus increasing the demand for the content analytics market. For example, Search Engine Journal, a media and technology transformation company in the US, reported that there were 4.55 billion active social media users worldwide in 2022, and 84 percent of US citizens used social media in 2021. Hence, the escalating demand for such activities is fuelling the expansion of the content analytics market.
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Which Fast-Growing Trends Are Poised to Disrupt the Content Analytics Market?
The rise in technological advancements is a prominent trend that's bolstering its prevalence in the content analytics market. Significant players in this field are initiating new breakthroughs to consolidate their market position. For instance, LinkedIn Corporation, an American-based company focusing on employment-oriented online services, rolled out a fresh tool for creators to boost content analytics in March 2022. The 'Creator mode' is a specific setting on the profile dashboard designed to augment reach and influence on LinkedIn. This mode accesses extra tools and services to aid in content production and expand the LinkedIn audience. The new tool's distinctive features encompass comprehensive analysis of content performance, enhanced analytics specific to creator mode, improved choices for input, the addition of fresh data regarding profile video views and upgraded tools for profile videos to support producers in expanding their audience reach.
What Are the Emerging Segments in the Content Analytics Market?
The content analyticsmarket covered in this report is segmented -
1) By Deployment Type: On-Premise, Cloud
2) By Application: Text Analytics, Video Analytics, Social Media Analytics, Speech Analytics, Other Applications
3) By End User: BFSI, Healthcare, Retail And Consumer Goods, IT And Telecom, Other End Users
Subsegments:
1) By On-Premise: Installed Software Solutions, On-Premise Data Storage And Processing
2) By Cloud: Software As A Service (SaaS), Cloud Storage And Processing Solutions
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Who Are the Global Leaders in the Content Analytics Market?
Major companies operating in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
Which are the Top Profitable Regional Markets for the Content Analytics Industry?
North America was the largest region in the content analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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