Botanicals Market to Double by 2032 Amid Rising Demand for Natural and Organic Products

The global botanicals market is witnessing rapid growth, driven by an increasing shift toward natural, sustainable, and health-oriented products. Valued at USD 12.58 billion in 2024, the market is projected to grow from an estimated USD 13.69 billion in 2025 to USD 24.97 billion by 2032, expanding at a CAGR of 9% during the forecast period. The rising awareness of the health benefits associated with botanical extracts, coupled with the growing use of botanicals in food, beverages, cosmetics, and pharmaceuticals, is significantly fueling this expansion.

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Rising Popularity of Botanical Extracts

In recent years, consumers have become more conscious of what they consume and apply to their bodies. This shift is largely influenced by the growing awareness of the advantages of botanical ingredients, which are derived from herbs, spices, and medicinal plants. Extracts such as turmeric, green tea, and aloe vera are increasingly recognized for their antioxidant, anti-inflammatory, and immune-boosting properties. The availability of scientific research and digital information has empowered consumers to make informed decisions, driving the adoption of natural ingredients in everyday products.

This increasing awareness has also transformed consumer lifestyles, with many opting for holistic wellness solutions. The trend of personalized nutrition and skincare has further amplified the demand for botanical extracts, which are now being tailored to meet individual health and beauty needs. As consumers seek alternatives to synthetic and chemical-based products, the botanicals market continues to flourish across multiple industries.

Growing Role of Botanicals in Food & Beverages

Botanicals are becoming a staple in the food and beverage industry as consumers move away from artificial additives and synthetic ingredients. Growing health consciousness, coupled with urban lifestyles and rising disposable incomes, is encouraging consumers to prefer foods made with natural and sustainable ingredients. From herbal teas and flavored beverages to baked goods and dairy products, botanical ingredients are enhancing both flavor and nutritional value.

Companies are increasingly leveraging botanicals to meet the surging demand for vegan, plant-based, and functional foods. The incorporation of botanical extracts not only enhances product appeal but also positions them as premium, clean-label offerings. This trend is expected to strengthen further as consumers continue to prioritize wellness and sustainability in their purchasing decisions.

Market Opportunities: The Rise of Vegan Beauty

The beauty and personal care industry is undergoing a major transformation, with consumers preferring clean, cruelty-free, and vegan products. This shift is creating immense opportunities for botanical ingredient manufacturers. Vegan cosmetics, formulated using plant-based extracts like chamomile, rosemary, hibiscus, and moringa, are gaining popularity for their skin-soothing and antioxidant benefits.

Consumers are now more conscious of the ingredients in their skincare products and are choosing natural formulations that minimize exposure to harmful chemicals. The growing influence of veganism as both a lifestyle and a social movement has also accelerated this transition. As a result, the rising demand for vegan beauty products is anticipated to open new avenues for growth in the botanicals market.

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Emerging Trend: Clean-label Movement

The clean-label movement is one of the most significant trends shaping the botanicals industry. Consumers are increasingly demanding transparency in ingredient sourcing and formulation. Clean-label products, which emphasize natural, non-GMO, and minimally processed ingredients, are perceived as healthier and safer. According to Ingredion's ATLAS survey in 2024, nearly 78% of global consumers are willing to pay more for clean-label products. This trend aligns perfectly with the botanicals industry's commitment to natural and sustainable production, further boosting market demand.

Which Product Segment Dominates the Market?

Among the various botanical products, garlic extract is expected to dominate the market in 2025, accounting for around one-third of the total share. Garlic's extensive health benefits, such as supporting cardiovascular function and enhancing immunity, have made it a widely used ingredient in food, pharmaceuticals, and cosmetics. On the other hand, turmeric extract (curcumin) is projected to record the fastest growth rate of 10.4% during the forecast period. Its anti-inflammatory and antioxidant properties make it a highly sought-after ingredient in supplements, skincare, and functional foods.

Market Segmentation Insights

By form, the powder segment currently holds the largest share, mainly due to its ease of use, longer shelf life, and cost efficiency. However, the liquid segment is expected to grow faster as it becomes increasingly popular in ready-to-drink beverages and wellness drinks.

In terms of nature, non-organic botanicals dominate the market due to their affordability and widespread availability. Yet, the organic segment is rapidly gaining traction as consumers become more aware of the health and environmental benefits of organic farming.

By application, the cosmetics and personal care segment is expected to hold the largest share, driven by the demand for natural and sustainable skincare products. Meanwhile, the nutraceutical segment is likely to post the highest growth rate, propelled by rising interest in preventive healthcare and natural supplements.

Regional Insights: Europe Leads, Asia-Pacific on the Rise

Europe currently dominates the global botanicals market, accounting for about 35.8% of total revenue in 2025, valued at approximately USD 4.64 billion. The region's strong preference for organic and natural products, coupled with strict regulations against synthetic ingredients, has cemented its leadership position. Consumers in Europe are particularly drawn to botanical-based personal care products, further supporting market expansion.

However, Asia-Pacific is expected to witness the fastest growth during the forecast period. Rising disposable incomes, changing lifestyles, and growing health awareness in countries such as China, India, and Japan are key factors driving regional demand. Additionally, the increasing cultivation of botanical plants and the expansion of local cosmetic and food industries are fueling market growth across the region.

Competitive Landscape and Industry Developments

The global botanicals market is highly competitive, featuring major players such as International Flavors & Fragrances (U.S.), Givaudan SA (Switzerland), Cargill Incorporated (U.S.), Synthite Industries Ltd. (India), and Döhler GmbH (Germany). Companies are focusing on innovation, sustainable sourcing, and regional partnerships to expand their product portfolios.

Recent developments include Givaudan's launch of the vegan [N.A.S.] Vibrant Collection in September 2025, Evonik's introduction of CapilAcid and Oleobiota for beauty applications, and NATIVE EXTRACTS' partnership with China's HeYi Commercial Group to expand its botanical ingredient portfolio.

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Conclusion: A Natural Revolution in Progress

The botanicals market is poised for strong growth as consumers increasingly turn to natural and plant-based products for health, nutrition, and beauty. With growing clean-label awareness, the expansion of vegan cosmetics, and a rising focus on wellness, the market is expected to nearly double by 2032. Companies that invest in sustainable sourcing, product innovation, and regional expansion are well-positioned to thrive in this evolving, nature-driven marketplace.

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