Food Fortifying Agents Market to Reach USD 345.3 Billion by 2035, Growing at 11.2% CAGR

According to the report, the food fortifying agents market is anticipated to grow from USD 107.4 Billion in 2025 to USD 345.3 Billion in 2035 at a CAGR of 11.2% during the forecast.

The advancement of food technology combined with health-conscious consumers has caused fortifying agents to become commonplace and accepted by consumers as part of packaged foods that can also be viewed as health foods, in the U.S. In contrast, first time public health actions in developing countries that are most recognized as generally low-resource Countries, pushed on fortified staples in an effort to combat public health issues such as anemia and vitamin deficiencies.

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Key Trend: Shift toward Personalized Fortification, and Plant-Based, Clean-Label Fortifiers

The future of nutrition is becoming more individualized with food products and supplements based on age, gender, lifestyle, and certain health conditions (includes, fortified food prescribed to diabetics or older adults). Meanwhile, nutrigenomics and more accessible health wearable technology/accountability are propelling consumer demand for more customised fortified food products.
Additionally, the growing popularity of natural, vegan, and allergen-free strengthening agents is gaining attention by customers. In order to match clean-label trends, firms are more often employing plant-based iron, algae-based omega-3, and fermented B12. After the pandemic, there has been an increase in consumers being interested in immune-supporting and mood-supporting nutrients like zinc, vitamin D, magnesium, and adaptogens (such as ashwagandha). These nutrients are increasingly found in fortified food items.

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Prominent players operating in food fortifying agents market include:

Abbott Laboratories, Archer Daniels Midland Company (ADM), BASF SE, Bayer AG, Cargill, Incorporated, Danone S.A., DSM-Firmenich AG, DuPont de Nemours, Inc., General Mills, Inc., Glanbia plc, GSK plc (GlaxoSmithKline), Ingredion Incorporated, Kellogg Company, Koninklijke DSM N.V., Mondelez International, Inc., Nestlé S.A., Novozymes A/S, PepsiCo, Inc., Pfizer Inc., Tate & Lyle PLC, and Other key Players.

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Regional Analysis of Brewing Additives Market

The global consumption of food fortifiers is expected to steadily rise in the coming years, particularly in rapidly developing areas such as Asia-Pacific, Africa, and Latin America. This increase is fueled by the nutrition health issues related to nutrition awareness, and government fortification programs, and a growing emphasis on clean-labeling, functional, and whole-food plant-based products. The average consumer is increasingly looking for more nutritious options in the marketplace where it might be to improve immunity, bone health, or iron deficiency anemia, fortifiers such as iron, vitamin D, calcium, zinc, and fiber, will become required commodity ingredients in consumers everyday food and drink products.

In Europe, continuing consumer enthusiasm for natural, clean-label, and fortified functional foods-such as 'superfood' enriched cereals, dairy alternatives, and snacks-is driving innovation on behalf of many researchers and companies working to develop plant-based, allergen-free fortifiers. Countries such as the U.S., Canada, and German are leading by example, through developing sound fortification guidelines and further investment into personalized nutrition solutions while the governments of countries such as India, Nigeria, and Indonesia have implemented government funded programs that focus primarily on staple food fortification (wheat, rice and salt) to mitigate the impacts of widespread micronutrient deficiency.

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Recent Development and Strategic Overview:

In June 2025, Ingredion introduces FIBERTEX CF, a multi-functional citrus fiber for the expanding clean-label and digestive health space. Derived from upcycled citrus peel, FIBERTEX CF serves consumers' needs for natural, allergen-free, and sustainable fortification. This fiber improves product texture, stability and fiber content in a variety of formats particularly baked goods, beverages, and dairy alternatives while meeting health-conscious and eco-friendly trends.
In September 2024, Lonza officially launched its Innovaform Accelerator at its Colmar, France site. This new Center of Excellence will enhance its capabilities in capsule-formulation and encapsulation to allow for a focus on plant-based, clean-label delivery systems marking an important step in advanced food fortification and supplement technology.

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