United States Next-Generation Firewall Market 2024-2031: Trends, Growth Drivers, Key Players, and Global Security Innovations

The Next-Generation Firewall (NGFW) Market size was valued at approximately USD 6.3 billion in 2024 and is projected to reach around USD 15.7 billion by 2031, growing at a CAGR of 12% during the forecast period from 2024 to 2031.The Next-Generation Firewall (NGFW) Market is growing due to the rising cyber threats, increased adoption of cloud services, and the need for advanced network security solutions.

-Recent Launches in U.S Market-In October 2025, NETGEAR launched a cloud-managed cybersecurity solution for SMEs and MSPs, integrating SASE, hybrid firewall, AI-powered ZTNA, SWG, and SD-WAN to provide scalable, cost-effective network security.

-Recent Launches in Japan Market- In April 2025, Neusoft unveiled its NISG 9000Std next-gen firewall and UTM solution at Japan IT Week, offering SMBs an easy-to-manage, all-in-one security platform with real-time monitoring and centralized protection.

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Market Segmentation-

By Component

-Solutions - Includes software-based NGFW solutions for threat detection, application control, and policy management.
-Hardware - Physical firewall devices deployed on-premises for enterprise network protection.
-Virtual - Software-based firewalls deployed in virtualized environments, supporting cloud and hybrid infrastructures.
-Cloud-Based - NGFW solutions delivered as a cloud service, enabling remote management and scalability.
-Services - Consulting, implementation, integration, and support services associated with NGFW deployment.
-Consulting, Support, and Maintenance - Expert guidance, technical support, and ongoing maintenance for firewall systems.
-Training and Education - Programs aimed at enhancing workforce skills in network security and firewall management.
-Others - Includes emerging components and ancillary tools that complement NGFW systems.

By Organization Size

-Small and Medium-Sized Enterprises (SMEs) - Adoption of scalable and cost-effective NGFW solutions suitable for smaller networks.
-Large Enterprises - Deployment of robust, high-capacity NGFWs for complex, multi-location organizational networks.

By Vertical

-Banking, Financial Services, and Insurance (BFSI) - Protection of sensitive financial data and compliance with regulatory standards.
-IT and Telecommunications - Securing high-volume networks, data centers, and cloud services.
-Government and Public Utilities - Safeguarding critical infrastructure and citizen data from cyber threats.
-Healthcare - Protecting patient records, hospital networks, and medical devices.
-Others - Includes retail, education, manufacturing, and other sectors requiring network security solutions.

Recent development :-

✅ In August 2025, SonicWall launched its Generation 8 firewall series, featuring nine new models designed for Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs). These firewalls integrate unified management, Zero Trust Network Access (ZTNA), and co-managed security services, aiming to enhance cybersecurity solutions for small to mid-sized enterprises.

✅ In April 2025, Palo Alto Networks announced its acquisition of AI cybersecurity startup Protect AI for approximately $650-$700 million. This acquisition aims to bolster Palo Alto's AI-driven security capabilities, enhancing its Next-Generation Firewall offerings with advanced artificial intelligence features.

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Market Drivers:-

-Rising Cybersecurity Threats - Increasing sophistication of cyberattacks, including ransomware, phishing, and malware, is driving demand for advanced firewall solutions.

-Cloud Adoption and Digital Transformation - Organizations migrating to cloud services and hybrid IT infrastructures require NGFWs to secure networks, applications, and data across multiple environments.

-Remote Work Expansion - The growing prevalence of remote and hybrid workforces necessitates robust network security and secure access solutions.

-Regulatory Compliance - Stricter data protection regulations (e.g., GDPR, HIPAA) are pushing organizations to adopt advanced firewall solutions to ensure compliance.

-Integration of AI and Automation - AI-driven threat detection, automated monitoring, and centralized management features in NGFWs enhance network security and operational efficiency.

Market key players-

-Palo Alto Networks
-Fortinet
-Cisco Systems
-Check Point Software Technologies
-Juniper Networks
-Huawei Technologies
-SonicWall
-Barracuda Networks
-Forcepoint
-WatchGuard Technologies
-Sophos
-Hillstone Networks
-Zscaler
-Trend Micro
-Untangle
-Sangfor Technologies
-GajShield Infotech
-F5 Networks
-Alibaba Cloud
-Dell Technologies

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