Global Cloud Advertising Market Growth Accelerates: Strategic Forecast Predicts $158.76 Billion by 2029

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What Will the Cloud Advertising Industry Market Size Be by 2025?
The size of the cloud advertising market has seen robust growth in the past few years. It is projected to increase from $85.93 billion in 2024 to $92.58 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.7%. Factors contributing to this growth during the historic period include amplified internet penetration, targeted advertising strategies, data analytics, cost-effective measures, and a global reach.

What's the Long-Term Growth Forecast for the Cloud Advertising Market Size Through 2029?
Expectations indicate a swift expansion in the cloud advertising market size in the upcoming years. Projecting towards a valuation of $158.76 billion in 2029, it is set to grow at a compound annual growth rate (CAGR) of 14.4%. Factors driving the growth during this forecasted period include the escalation of artificial intelligence application in advertising, development of programmatic advertising, augmentation of reality (AR) in advertising, targeting across multiple devices, and heightened personalization. Predominant trends within this period encompass the superiority of video advertising, progression of native advertising, optimization of voice search, impact of 5g technology, and the emphasis on sustainability in advertising.

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What Are the Key Growth Drivers Fueling the Cloud Advertising Market Expansion?
The surge in the quantity of internet users is playing a substantial role in propelling the expansion of the cloud advertising market. The internet acts as a worldwide system of interconnected computers that enables information sharing, communication, and data access through an internet connectivity. Cloud advertising delivers a cloud-centric, online showcase of ads leveraging the internet and social media channels. Consequently, the growth in the volume of internet users is generating increased customer interaction with cloud advertising platforms. For instance, the National Telecommunications and Information Administration, a government entity in the U.S, reported in June 2024 that the count of internet users in the U.S. rose by 13 million from 2021 to 2023. Hence, the swift increase in the population of internet users is fueling the advancement of the cloud advertising market.

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What Are the Key Trends Driving Cloud Advertising Market Growth?
Leading firms in the cloud advertising market are concentrating on the innovation of superior technologically advanced solutions, namely, cloud-based platforms for financial institutions, in order to dominate the market. A cloud-based platform for financial institutions is an online system or service that facilitates financial entities, such as banks, credit unions, and investment companies, to offer financial services and manage their operations. For example, in December 2023, Fair Isaac Corporation (FICO), an American software company, introduced its cloud-based platform aimed at assisting financial institutions to enhance their operations and spearhead innovation in the midst of the rising trend of digital banking in India, thereby offering Indian banks the opportunity to make use of advanced analytics and artificial intelligence. The goal of this platform is to optimize decision-making processes and advance customer experiences in the banking industry. With an emphasis on delivering hyper-personalized services, operating on Amazon Web Services (AWS), the FICO Platform prioritizes security, speed, and scale, enabling firms to effectively process a large volume of data.

How Is the Cloud Advertising Market Segmented?
The cloud advertisingmarket covered in this report is segmented -

1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users

Subsegments:
1) By Public Cloud: Cloud-based Ad Platforms, SaaS Advertising Solutions, Programmatic Advertising Services
2) By Private Cloud: Dedicated Ad Infrastructure, Custom Advertising Solutions, On-premises Advertising Tools
3) By Hybrid Cloud: Integrated Advertising Solutions, Cross-platform Campaign Management, Data Storage And Analytics

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Which Companies Are Leading the Charge in Cloud Advertising Market Innovation?
Major companies operating in the cloud advertising market include Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.

Which Regions Are Leading the Global Cloud Advertising Market in Revenue?
North America was the largest region in the cloud advertising market in 2024.Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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