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Global Augmented Analytics Market: Major Trends Reshaping the Future of the Industry

10-14-2025 11:03 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Augmented Analytics

Augmented Analytics

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What Will the Augmented Analytics Industry Market Size Be by 2025?
In recent times, the market size of augmented analytics has seen exponential growth. Its growth is projected to increase from $13.62 billion in 2024 to $16.4 billion in 2025, elevating at a compound annual growth rate (CAGR) of 20.4%. The historic growth can be ascribed to factors such as emphasis on automated insights and suggestions, user-driven design and acceptance, analytics platforms based in cloud, focus on decipherable AI and transparency, and the necessity for instantaneous and contextual insights.

What's the Long-Term Growth Forecast for the Augmented Analytics Market Size Through 2029?
Anticipations are high for a significant surge in the size of the augmented analytics market in the upcoming years. The projections predict a growth to $40.4 billion in 2029 with a compound annual growth rate (CAGR) of 25.3%. This notable rise during the prediction period can be associated with constant complexities and volumes of data, a growing requirement for uncomplicated analytics solutions, progress in AI and machine learning, and the wide-reaching development of self-service analytics. The prediction period is also forecasted to see major trends such as the fusion of AI and analytics, automated machine learning (AutoML), advancements in natural language processing (NLP), the expansion of explainable AI (XAI) and transparency, the incorporation of analytics into business applications and the acceptance of predictive and prescriptive analytics.

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What Are the Key Growth Drivers Fueling the Augmented Analytics Market Expansion?
The growth of the augmented analytics market is expected to be driven by the rising demand for business intelligence (BI) tools. These tools make data-driven decision-making much easier and more frequent. Data scientists and front-line employees, departments and teams all make use of these tools to gain insights from data, fostering data democratization throughout the company. For example, a report by Techjury, an American software and tech review company, found that more than 33% of large corporations were using BI for decision-making in 2023. They also found that after adopting data analytics, decisions were made five times quicker. The BI market itself is forecasted to be worth $33.3 billion by 2025. Furthermore, by 2020, over 67% of organizations had implemented BI, with 70% of professionals considering data discovery crucial. Hence, the augmented analytics market growth is being spurred on by the surging demand for BI tool adoption.

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What Are the Key Trends Driving Augmented Analytics Market Growth?
The augmented analytics market is experiencing a surge in popularity due to technological advancements. To gain a competitive advantage, major stakeholders in this market are concentrating on product innovation. For example, Smarten Augmented Analytics, an India-based company, declared in April 2022 that they've integrated sentiment analysis features and capabilities into their state-of-the-art augmented analytics solution. This new upgrade empowers businesses to better comprehend the viewpoints of their customers and stakeholders, thereby enabling them to improve their products and services.

How Is the Augmented Analytics Market Segmented?
The augmented analyticsmarket covered in this report is segmented -

1) By Component: Software, Services
2) By Deployment Type: On-Premises, Cloud
3) By Services: Training And Consulting, Deployment And Integration, Support And Maintenance
4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)

Subsegments:
1) By Software: Data Preparation Tools, Business Intelligence (BI) Tools, Analytics And Visualization Tools, Natural Language Processing (NLP) Tools, Machine Learning Platforms
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Managed Services

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Which Companies Are Leading the Charge in Augmented Analytics Market Innovation?
Major companies operating in the augmented analytics market include Salesforce, Inc., SAP SE, The International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Tableau Software, MicroStrategy Incorporated, SAS Institute Inc., QlikTech International AB, TIBCO Software India Pvt. Ltd, Sisense Ltd., Cloud Software Group, Inc., Yellowfin, ThoughtSpot Inc., Domo, Inc., Alation, Inc., Tamr, Paxata, Attivio, Arcadia Solutions, LLC, Squirro AG, GoodData Corporation, Looker Data Sciences, Inc., Alteryx, Board International S. A, Logi Analytics, Inc., Pyramid Analytics, Birst, Inc., Datorama, Panorama Software Ltd., DataRobot, Inc., RapidMiner, Inc., BIME Analytics

Which Regions Are Leading the Global Augmented Analytics Market in Revenue?
North America was the largest region in the augmented analytics market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the augmented analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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