Press release
Event Management Software Market Poised to Hit $14.71 Billion by 2029 with Accelerating Growth Trends
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Event Management Software Market Size Growth Forecast: What to Expect by 2025?
In recent years, the size of the event management software market has experienced a swift expansion. It is projected to increase from its 2024 value of $8.07 billion to $9.02 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 11.8%. Historically, this growth can be accounted for by the heightened demand for efficiency and automation, focus on data security and adherence to regulations, widespread adoption across different sectors, attention to customization and branding, and the emerging prominence of event registration platforms.
How Will the Event Management Software Market Size Evolve and Grow by 2029?
The anticipated trajectory for the event management software market is expansion with a rapid pace in the coming years, reaching a valuation of $14.71 billion by 2029 with a compound annual growth rate (CAGR) of 13.0%. Several factors such as the ability for personalization, emphasis on green and sustainable events, accessibility and inclusivity considerations, changing compliance standards, and the use of crowdsourcing and attendee insight are contributing to this forecast increase. Key trends for this period are the emergence of hybrid and virtual event solutions, incorporation of integrated event platforms, the prevalence of mobile event apps, the introduction of contactless event solutions, advancements in security measures, and the adoption of blockchain technology for ticketing and security.
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What Drivers Are Propelling the Growth of Event Management Software Market Forward?
The surge in popularity for conducting virtual events is critically fuelling the expansion of the event management software market. Virtual events, which are entirely hosted and operated online, offer attendees the ability to watch or engage from anywhere globally through sessions ranging from single or multi-track presentations to collaborative gatherings. These sessions are broadcasted online via virtual conferences, webinars, internal hybrid events and external hybrid events. For example, in October 2024, Event Academy, a London-based training provider for event management, conducted a study assessing the engagement levels of 7,424,640 individuals on global social media platforms over a year ending September 19th, 2024, to gather insights into the current landscape of event marketing. Based on the results of this study, 62% of surveyed respondents considered virtual events as their main focus. In 2023, the global market for virtual events was valued at a massive $171.4 billion, and it is anticipated to escalate to $889 billion by 2032. Event marketers also prioritised workshops (14.9%), networking events (14.6%), virtual conferences (13.4%), and live Q&A sessions (11.3%). However, charity events didn't perform as well, recording only 6.7% engagement, and online courses and product launches were at the bottom, with respective engagement levels of 6.6% and 5.1%. Thus, the growing favouritism for virtual events is stimulating the expansion of the event management software market.
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Which Emerging Trends Are Transforming the Event Management Software Market in 2025?
Key players in the event management software market are introducing innovative event platforms with the objective of boosting participant involvement in events. Digital tools known as event management software platforms are created to simplify and manage the staging of events, including meetings, social gatherings, and conferences more efficiently. For example, a new GOALS solution was unveiled by US-based event platform, Captello, in February 2022. This solution is intended to coordinate various event actions with objectives, and motivate participants who meet or surpass the engagement milestones determined by event planners. It links event activations, monitors development, awards points for interactions to attendees, and provides leaderboard and progress reports. The main objective is to enhance participant involvement, data quality and networking chances, while also opening up new revenue streams from sponsors for event managers. It ultimately improves the experience of events and stimulates increased attendee involvement.
What Are the Key Segments in the Event Management Software Market?
The event management softwaremarket covered in this report is segmented -
1) By Component: Software, Services
2) By Deployment Type: On-premise, Cloud
3) By Organization Size: Small, Medium, Large
4) By End-User: Corporate, Government, Third-Party Planners, Education, Other End-Users
Subsegments:
1) By Software: Event Registration Software, Event Planning Software, Event Ticketing Software, Event Marketing Software, Attendee Engagement Software, Event Analytics Software
2) By Services: Consulting Services, Implementation Services, Support And Maintenance Services, Training Services
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Who Are the Key Players Shaping the Event Management Software Market's Competitive Landscape?
Major companies operating in the event management software market include Active Network,Arlo Technologies , Attendify, Aventri, Bizzabo, Certain Inc., Cvent Inc., EMS Software LLC, Eventbrite, EventMobi, Gather Technologies,Ungerboeck,webMOBI, RainFocus, Regpack, SignUpGenius,XING Events, Eventzilla, Meeting Evolution, EventBooking, Bitrix24, Tripleseat, Accelevents, Glue Up, Event Espresso, Hubb LLC., Hubilo Inc., event geek
What Geographic Markets Are Powering Growth in the Event Management Software Market?
North America was the largest region in the event management software market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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