Global Digital Assurance Market Expected to Achieve 18.4% CAGR by 2029: Growth Forecast Insights

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How Large Will the Digital Assurance Market Size By 2025?
The size of the digital assurance market has seen a swift expansion in past few years. The market value is predicted to increase from $6.45 billion in 2024 to $7.42 billion in 2025, registering a compound annual growth rate (CAGR) of 15.0%. Factors contributing to the growth during the historic period include seamless integration due to end-to-end testing, cooperation with DevOps, emphasis on performance and scalability, the spread of mobile applications, as well as the rise of automation and test scripting.

How Big Is the Digital Assurance Market Size Expected to Grow by 2029?
The expected expansion of the digital assurance market in the coming years is projected to be significant. The market size is predicted to surge to $14.59 billion by 2029, with a CAGR of 18.4%. This growth during the forecast period is due to resilience and chaos engineering, the need for cognitive testing and predictive analytics, the shift from quality assurance to quality engineering, integration of internet of things and edge computing, focus on performance engineering and global development and testing efforts. Key trends in the projection period include testing in the blockchain, predictive analytics for testing, transformation towards agile and DevOps, artificial intelligence-oriented testing and test automation, shift-left testing methodology, and focus on testing the customer experience.

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Which Key Market Drivers Powering Digital Assurance Market Expansion and Growth?
The rising initiatives for digital transformation taken by IT firms will boost the digital assurance market. Digital transformation utilizes digital technology to innovate or modify existing business processes, culture, and customer experiences to meet evolving business and market demands. With the increasing requirement for digitalization, it is being introduced in nearly every organization. Digital assurance, a process ensuring seamless interactions amidst various components of the digital ecosystem and networks, becomes essential for companies going through digital transformation. As per the World Economic Forum, by 2025, digital transformation will contribute $100 trillion to the global economy. Hence, the escalating initiatives for digital transformation by IT firms are fuelling the expansion of the digital assurance market.

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Which Fast-Growing Trends Are Poised to Disrupt the Digital Assurance Market?
One of the prevalent trends in the digital assurance market is technological innovation. APIs are increasingly employing automation and artificial intelligence to enhance efficiency. Such advancements may be particularly beneficial to API testing, particularly when incorporated intelligently to bolster automated testing's ability to work with business logic. For example, in 2023, EY Assurance, a UK-based assurance service firm introduced over 25 fresh capabilities specifically aimed at boosting audit and assurance procedures, inclusive of embedded AI technologies. Additionally, they unveiled a global Artificial Intelligence Assurance framework to equip EY professionals to deliver top-tier assurance services with a spotlight on AI integration and risk management. These novel developments are geared towards boosting the quality and efficacy of assurance services while aiding organizations in their efforts towards digital transformation.

What Are the Emerging Segments in the Digital Assurance Market?
The digital assurancemarket covered in this report is segmented -

1) By Testing Type: Network Testing, Application Programming Interface Testing, Functional Testing, Usability Testing, Security Testing, Performance Testing
2) By Technology: Social media, Mobile, Analytics, Cloud
3) By Vertical: Government and Defense, Manufacturing, Banking, Financial Services, and Insurance (BFSI), Energy and Utilities, IT and Telecommunications, Other Verticals

Subsegments:
1) By Network Testing: Network Performance Testing, Network Security Testing, Network Configuration Testing
2) By Application Programming Interface (API) Testing: Functional API Testing, Load API Testing, Security API Testing
3) By Functional Testing: Smoke Testing, Sanity Testing, Regression Testing, User Acceptance Testing (UAT)
4) By Usability Testing: User Experience (UX) Testing, Accessibility Testing, A Or B Testing
5) By Security Testing: Vulnerability Scanning, Penetration Testing, Security Audits
6) By Performance Testing: Load Testing, Stress Testing, Endurance Testing, Scalability Testing

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Who Are the Global Leaders in the Digital Assurance Market?
Major companies operating in the digital assurance market include Capgemini SE, DXC Technology Company, accenture* PLC, Cognizant Technology Solutions Corporation, Cigniti Technologies, Hexaware technologies Ltd., The International Business Machines Corporation, Infosys Limited, Maveric Systems, Micro Focus International plc, Mindtree Limited, NTT Data Corporation, Qualitest Group, SQS Software Quality Systems AG, Tata Consultancy Services Limited (TCS), Tech Mahindra Limited, Wipro Limited, Atos SE, HCL Technologies Limited, Happiest Minds Technologies Private Limited, Infostretch Corporation, Katalon LLC, Larsen & Toubro Infotech Limited (LTI), Mphasis Limited, Nagarro SE, Nihilent Limited, Persistent Systems Limited, QASource Inc., Softura Inc., Techwave Consulting Inc.

Which are the Top Profitable Regional Markets for the Digital Assurance Industry?
North America was the largest region in the digital assurance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital assurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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