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Comprehensive Customer Journey Mapping Software Market Forecast 2025-2034: Growth Trends and Strategic Shifts
Customer Journey Mapping Software
Customer Journey Mapping Software Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market for customer journey mapping software has experienced swift expansion in the past few years. Its projected growth is set to increase from $14.2 billion in 2024 to $16.46 billion in 2025, at a compound annual growth rate (CAGR) of 15.9%. This significant growth in the historic period can largely be attributed to factors such as the increasing emphasis on customer-centricity, the evolution of digital transformation, the emergence of omnichannel marketing strategies, data-driven insights, and a better comprehension of customer behaviors.
Customer Journey Mapping Software Market Size Forecast: What's the Projected Valuation by 2029?
The market for customer journey mapping software is predicted to experience a significant surge in growth in the upcoming years. It is projected to reach a valuation of $34.33 billion in 2029, with a compound annual growth rate (CAGR) of 20.2%. Factors contributing to this growth during the predicted period include the use of artificial intelligence and predictive analytics, a high demand for customization, cross-functional collaboration, intensified competition, and a focus on customer loyalty and retention. In the forecast period, key trends will include emotional journey mapping, CRM systems integration, priority on customer retention, mobile-oriented features, and shared workflows.
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What Are the Drivers Transforming the Customer Journey Mapping Software Market?
The anticipated advancement of the customer journey mapping software market can be attributed to the growing emphasis on enhancing both the security and quality of customer data. The state of data is gauged using data quality, which considers elements such as its relevance to the task at hand, completeness, accuracy, timeliness, consistency, validity, and originality. Customer journey mapping narrates a customer's experience from beginning to end, covering all aspects from the initial contact to the development of a lasting relationship by providing vital details about significant interactions at each stage. For example, in 2022, the O'Reilly AI Adoption in the Enterprise 2022 report stated that 48% of participants utilize data analysis, machine learning, or AI tools to tackle concerns in data quality. Consequently, the heightened attention on improving customer data quality and security is spurring the growth of the customer journey mapping software market.
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What Long-Term Trends Will Define the Future of the Customer Journey Mapping Software Market?
The rising trend in the customer journey mapping market is towards innovative customer data platforms. Key players in the customer journey mapping software landscape are centering their efforts on creating distinctive customer data platforms like behavior-tracking software, to enhance the customization of the customer experience. As an example, Amplitude, Inc., a US firm in the customer journey mapping software field, unveiled Amplitude CDP in May 2022. This platform offers innovative features including being the market's first insights-driven customer data platform, removing the need for integration with external analytics providers by internally gathering and examining data for product analytics.
Which Segments in the Customer Journey Mapping Software Market Offer the Most Profit Potential?
The customer journey mapping softwaremarket covered in this report is segmented -
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Subsegments:
1) By Software: Visualization Tools, Journey Mapping Tools, Analytics And Reporting Tools, Integration Tools,
2) By Services: Implementation Services, Support And Maintenance Services, Training Services
3) By Consulting Services: Strategy Consulting, Process Improvement Consulting, Technology Consulting
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Which Firms Dominate the Customer Journey Mapping Software Market by Market Share and Revenue in 2025?
Major companies operating in the customer journey mapping software market include Smaply GmbH, UXPressia Inc., Adobe Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Whatfix Inc., Cemantica Labs Private Limited, SurveySparrow Inc., The Rocket Science Group LLC, Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., Clarabridge Inc.
Which Regions Offer the Highest Growth Potential in the Customer Journey Mapping Software Market?
North America was the largest region in the customer journey mapping software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey mapping software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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