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Key Trends Reshaping the Customer Data Platforms Market: AI-Driven Customer Data Platform Is Gaining Popularity Industry Transformation

10-14-2025 08:44 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Customer Data Platforms Market

Customer Data Platforms Market

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Customer Data Platforms Market Size Growth Forecast: What to Expect by 2025?
The market size for customer data platforms has seen a meteoric rise in the recent past. The value is anticipated to surge from $5.72 billion in 2024 to $7.37 billion in 2025, with a compound annual growth rate (CAGR) of 28.8%. The significant growth in the previous period is due to factors such as the increasing significance of customer-oriented strategies, a boom in data sources, the surge in digital transformation drives, a heightened emphasis on customer experience (CX), alterations in regulations, and worries regarding data privacy.

How Will the Customer Data Platforms Market Size Evolve and Grow by 2029?
It is anticipated that the customer data platforms market will experience substantial growth in the forthcoming years, estimated to reach a size of $23.66 billion in 2029 with a compound annual growth rate (CAGR) of 33.9%. Factors contributing to the projected surge within this timeframe include the upsurge in demand for on-the-spot personalization, amplified significance of consolidated customer profiles, development of subscription-centric business models, need for marketing capabilities across varied channels, and improved data governance alongside security measures. The forecast period will also see major trends such as the evolution of CDP vendor landscapes, personalization across different channels, customization coupled with flexibility, soaring demand for customer analytics, and cloud-native CDPS.

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What Drivers Are Propelling the Growth of Customer Data Platforms Market Forward?
The surge in the retail and e-commerce sector is predicted to amplify the expansion of the customer data platform market in the future. The concept of ecommerce revolves around the online purchase and sale of goods and services, while the retail sector comprises all businesses selling goods and services to customers. Customer data platforms (CDP) play a crucial role in these sectors as it provides ready access to data to marketers, enabling personalized and targeted marketing strategies. For instance, India Brand Equity Foundation, a government export promotion agency of India, has prophesied that India's e-commerce market will escalate to USD 111 billion by 2024 and USD 200 billion by 2026. In September 2021, the retail industry recorded 96% sales from the pre-COVID-19 times, a rise driven by growing consumer demand. Therefore, the amplification in the retail and e-commerce sector will act as a catalyst for the growth of the customer data platforms market.

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Which Emerging Trends Are Transforming the Customer Data Platforms Market in 2025?
The surge in popularity of AI-based customer data platforms is a significant trend in the customer data platform market. Reliable data structures, combined with potent AI and customer analytics, provide superior experiences that foster brand loyalty and expansion. Key market players are turning their attention towards AI-powered customer data platforms to stimulate market growth. For instance, Salesforce, a US firm specializing in customer relationship management software, unveiled AI Cloud in June 2023. This all-encompassing suite is designed to enrich customer experiences using AI. It brings together various AI functionalities across Salesforce's range of products, allowing businesses to study data and deliver tailored interactions on a large scale.

What Are the Key Segments in the Customer Data Platforms Market?
The customer data platformsmarket covered in this report is segmented -

1) By Type: Analytics, Access, Campaign
2) By Component: Solutions, Services
3) By Deployment Mode: Cloud, On-Premises
4) By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs)
5) By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, Healthcare, Manufacturing, Media And Entertainment, Other End-Users

Subsegments:
1) By Analytics: Predictive Analytics, Descriptive Analytics, Prescriptive Analytics
2) By Access: Data Integration Tools, Data Management Tools, Data Security Tools
3) By Campaign: Campaign Management Tools, Customer Journey Mapping Tools, A Or B Testing Tools

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Who Are the Key Players Shaping the Customer Data Platforms Market's Competitive Landscape?
Major companies operating in the customer data platforms market include Oracle Corporation, SAP SE, Adobe Inc., Salesforce Inc., Microsoft Corporation, SAS Institute, Teradata, Nice Systems Ltd., Dun & Bradstreet, Leadspace, BlueVenn, BlueConic Inc., Terminus, Tealium Inc., Agilone LLC, mParticle Inc., Segment. Io Inc., CaliberMind, Celebrus, Ascent360 Inc., Lytics Inc., ActionIQ Inc., Optimove, Exponea Ltd., Ensighten Inc., Twilio Inc., Acquia Inc., Zeta Global Corp, Totango, Insider

What Geographic Markets Are Powering Growth in the Customer Data Platforms Market?
North America was the largest region in the customer data platform market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer data platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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3.Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4.Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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