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Rising Adoption Of Virtual Assistants: Strategic Insights Driving Artificial Intelligence In Marketing Market Momentum in 2025

10-14-2025 08:32 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Artificial Intelligence In Marketing Market

Artificial Intelligence In Marketing Market

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How Large Will the Artificial Intelligence In Marketing Market Size By 2025?
The size of the artificial intelligence marketing arena has seen a significant increase recently. It is projected to expand from $27.83 billion in 2024, reaching $35.39 billion in 2025, with a compound annual growth rate (CAGR) of 27.2%. The progress during the historic period can be linked to the advancement in skills and talent acquisition, the surge of data and big data analytics, personalization and customer segmentation, predictive analytics and forecasting, along with marketing automation platforms.

How Big Is the Artificial Intelligence In Marketing Market Size Expected to Grow by 2029?
In the coming years, the market for artificial intelligence in marketing is projected to experience a significant surge, growing to a value of $104.99 billion by 2029, boasting a compound annual growth rate (CAGR) of 31.2%. The anticipated expansion during the forecast period is likely due to several factors, such as the rising incorporation of AI in e-commerce, emphasis on understandable AI and ethical marketing practices, increasing use of AI for customer segmentation, advances in image and video recognition, improved personalization strategies, and enhanced predictive analytics. Key trends expected during the forecast period encompass AI-facilitated customer journey mapping, real-time analytics for actionable insights, use of AI in optimizing email marketing, emotion recognition and sentiment analysis, and the optimization of visual search.

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Which Key Market Drivers Powering Artificial Intelligence In Marketing Market Expansion and Growth?
The rising use of virtual assistants is anticipated to propel the growth of artificial intelligence in the marketing market. Virtual assistants, which are services available through the internet or a specific network, provide on-demand delivery. The pandemic and consequent lockdowns have led small and medium-sized businesses to focus more on refining their business practices through the incorporation of virtual assistants. For example, an article by ThriveMyWay in April 2022 projected that chatbot transactions in ecommerce would reach $112 billion by 2023. The use of conversational technologies, such as virtual agents and chatbots, can potentially help companies cut customer support costs by up to 30%. Thus, the burgeoning demand for virtual assistants will surge the need for artificial intelligence in the marketing market.

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Which Fast-Growing Trends Are Poised to Disrupt the Artificial Intelligence In Marketing Market?
The push for technological advancements is a prominent trend in the artificial intelligence (AI) marketing market. Many software firms are introducing pioneering technologies to facilitate automated and integrated business models. For instance, in June 2024, Infosys, a company based in India that offers next-generation digital services and consulting, unveiled Infosys Aster. This is a package of AI-enhanced marketing services, platforms, and solutions designed specifically to enhance brand experiences, increase marketing efficiency, and stimulate business growth. This strategic move promotes AI-empowered marketing transformation by delivering an amalgamated, real-time viewpoint across customers, brands, and channels, which in turn, empowers companies to augment their marketing Return on Investment (ROI).

What Are the Emerging Segments in the Artificial Intelligence In Marketing Market?
The artificial intelligence in marketingmarket covered in this report is segmented -

1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And Marketing Automation, Analytics Platform, Other Applications

Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based Marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics, Augmented Reality Applications

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Who Are the Global Leaders in the Artificial Intelligence In Marketing Market?
Major companies operating in the artificial intelligence in marketing market include IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., Adobe Sensei

Which are the Top Profitable Regional Markets for the Artificial Intelligence In Marketing Industry?
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2024. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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