United States Bone and Joint Health Supplements Market Set to Surge with Rising Awareness of Musculoskeletal Wellness 2025 | Top key players - Amway, VitaScience, Procter & Gamble.

Market Overview:

The Bone and Joint Health Supplements Market is estimated to reach at a CAGR of 6.6% during the forecast period (2024-2031).

The Bone and Joint Health Supplements Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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The Bone and Joint Health Supplements Market encompasses products designed to support skeletal strength, joint flexibility, and overall musculoskeletal health. These supplements, including calcium, vitamin D, glucosamine, and collagen, help prevent bone density loss, reduce joint pain, and improve mobility. Rising awareness of osteoporosis, arthritis, and an aging population are driving global demand for these preventive and therapeutic supplements.

Industry Recent Developments:

United States:
✅ July 2025: The U.S. market is projected to grow significantly, with increased awareness about preventive health and micronutrient deficiencies driving higher supplement consumption. The market size is estimated at around USD 2.25 billion by the end of 2034, supported by rising cases of low bone density and osteoarthritis among the aging population.​

✅ April 2025: Innovations in supplement ingredients such as collagen peptides and strategic product formulations are fueling market growth. Increasing consumer focus on osteoporosis prevention and age-related joint health issues are key drivers, with continued demand for nutrients like calcium and vitamin D.​

✅ August 2025: The overall scope of the bone and joint health supplements market in the U.S. is expected to expand, driven by fitness trends and a surge in health-conscious behaviors, contributing to the market's substantial growth, projected to reach USD 6.81 billion by 2033.​

Japan:
✅ December 2024 (updated for context as recent): The Japanese market generated revenue of USD 818.2 million in 2024 and is expected to grow at a CAGR of 8.4% through 2033. Grape-based supplements, collagen, and vitamins dominate, and increasing awareness and aging demographics continue spurring growth.​

✅ Mid-2025: The Japanese market is witnessing rising demand for natural and plant-based ingredients, with innovations in functional foods and supplements that target joint health, driven by the aging population and government support for health maintenance strategies.​

✅ June 2025: Market analysis indicates a growing preference for glucosamine and vitamin-based products, with a shift toward personalized nutrition, which is expected to further accelerate growth over the next several years, potentially reaching USD 1.67 billion by 2033.

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Major Key Players:

Amway
VitaScience
Procter & Gamble
Bayer AG
Reckitt Benckiser Group plc
Xtend-Life
Key Growth Drivers:

Aging Population: The increasing elderly population is a major driver as older adults focus on maintaining bone health and mobility, leading to higher demand for supplements tailored to their nutritional needs.

Rising Prevalence of Bone and Joint Disorders: The growing incidence of osteoporosis, arthritis, and other musculoskeletal disorders globally is fueling demand for supplements that support bone density, joint flexibility, and pain relief.

Growing Awareness and Preventive Healthcare Focus: Increasing consumer awareness about healthy aging, preventive care, and the benefits of natural, plant-based, and scientifically validated supplement formulations is driving market expansion.

Segments Covered in the Bone and Joint Health Supplements Market:

By Type: Vitamin D, Calcium, Vitamin K, Glucosamine.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Bone and Joint Health Supplements market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Bone and Joint Health Supplements Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Bone and Joint Health Supplements market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Bone and Joint Health Supplements Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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