Press release
Ad Tech Market to Reach USD 1.46 Trillion by 2030, Driven by Expanding CTV Advertising, AI-Powered Optimization, & Data-Driven Marketing Solutions
Ad Tech Market Size & Trends | Mordor Intelligence
Overview of the Ad Tech Market
The advertising tech market size was valued at USD 0.9 trillion in 2025 and is predicted to reach USD 1.46 trillion by 2030 after expanding at a 10.25% CAGR from 2025. North America currently holds the largest Ad Tech Market share, while Asia-Pacific is expected to experience the fastest growth.
Current Ad Tech Market trends highlight the shift toward contextual targeting, AI-driven optimization, and CTV-led advertising, reflecting how brands are leveraging data and technology to improve campaign performance and consumer reach.
Report Overview: https://www.mordorintelligence.com/industry-reports/ad-tech-market?utm_source=openpr
Key Trends in the Ad Tech Market
1. CTV-Led Programmatic Growth
Connected television (CTV) is rising as a preferred advertising channel, with streaming publishers moving to programmatic auctions, using unified ID frameworks to enhance premium placements and ad performance.
2. Deprecation of Third-Party Cookies
The third-party cookie phase-out is driving marketers toward first-party data and contextual targeting, giving retailers with authenticated data a competitive edge and reshaping Ad Tech Market strategies.
3. AI-Driven Dynamic Creative Optimization
AI is increasingly used to optimize creative content in real time, with algorithms adjusting ad elements for relevance, while platforms like The Trade Desk and Meta boost efficiency.
4. Retail-Media Monetization and Privacy Compliance
Retailers use first-party data for high-margin advertising, integrating omnichannel ecosystems, while privacy laws like GDPR promote contextual targeting and anonymized strategies, helping advertisers maximize ROI compliantly.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/ad-tech-market?utm_source=openpr
Ad Tech Market Segmentation Analysis
By Platform:
Demand-Side Platforms (DSP)
Supply-Side Platforms (SSP)
Ad Exchanges
Data Management Platforms (DMP)
Others
By Ad Format:
Search Advertising
Display/Banner
Video Advertising
Social Media
Others
By Device Platform:
Mobile Devices and Smartphones
Desktop and Laptop
Connected TV (CTV) and OTT Devices
Other Devices (Smart Speakers, Wearables)
By End-User Industry:
Retail and E-commerce
BFSI
Healthcare and Pharmaceuticals
Media and Entertainment
IT and Telecommunications
Services
Automotive
Education
Others
By Geography:
North America: United States, Canada, Mexico
South America: Brazil, Argentina, Rest of South America
Europe: Germany, United Kingdom, France, Italy, Spain, Rest of Europe
Asia-Pacific: China, Japan, South Korea, India, Australia, Rest of Asia-Pacific
Middle East: United Arab Emirates, Saudi Arabia, Rest of Middle East
Africa: South Africa, Rest of Africa
Explore Our Full Library of Technology, Media and Telecom Research Industry Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=openpr
Key Players in the Ad Tech Market
Google LLC - A leading global technology company offering advertising solutions through Google Ads, YouTube, and programmatic platforms.
Amazon.com, Inc. - Provides e-commerce and cloud-based advertising services, leveraging first-party shopping data for targeted campaigns.
Meta Platforms, Inc. - Operates social media advertising across Facebook, Instagram, and Messenger, with AI-driven targeting and analytics solutions.
Quantcast - Specializes in audience measurement and real-time programmatic advertising for publishers and brands.
Adobe - Offers marketing and advertising solutions, including analytics, campaign management, and programmatic ad platforms.
Conclusion
The Ad Tech Market is set for continued growth through 2030, driven by advancements in CTV advertising, AI optimization, and the monetization of first-party data. Ad Tech Market statistics indicate that while privacy regulations and third-party cookie deprecation present challenges, they also encourage innovation in targeting, attribution, and analytics. Businesses that embrace programmatic solutions, contextual advertising, and data-driven strategies are likely to achieve higher engagement and improved ROI.
For more insights on Ad Tech Market, please visit the Mordor Intelligence Page: https://www.mordorintelligence.com/industry-reports/ad-tech-market?utm_source=openpr
Industry Related Reports:
Online Display Advertising Market
The online display advertising market size is projected to grow from USD 212.10 billion in 2025 to USD 417.90 billion by 2030, expanding at a CAGR of 14.53%. Growth is driven by increasing digital media consumption, rising adoption of programmatic advertising, and enhanced targeting capabilities that improve campaign effectiveness and ROI.
Get more insights: https://www.mordorintelligence.com/industry-reports/online-display-advertising-market?utm_source=openpr
Video Advertising Market
The video advertising market is expected to grow from USD 82.68 billion in 2025 to USD 163.95 billion by 2030, at a CAGR of 23.63%. This growth is fueled by increasing online video consumption, the rise of connected TV (CTV) platforms, and enhanced targeting through programmatic and AI-driven advertising solutions.
Get more insights: https://www.mordorintelligence.com/industry-reports/video-advertising-market?utm_source=openpr
Indonesia Digital Advertising Market
The Indonesia digital advertising market is projected to grow from USD 3.23 billion in 2025 to USD 4.27 billion by 2030, at a CAGR of 5.77%. Growth is driven by rising internet penetration, increasing social media usage, and greater adoption of mobile and programmatic advertising across the country.
Get more insights: https://www.mordorintelligence.com/industry-reports/indonesia-digital-advertising-market?utm_source=openpr
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About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
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