Press release
DSP Advertising Demand Side Platform Market Size, Revenue Share, Insights & Future Outlook
DSP Advertising Demand Side Platform Market SizeThe global market for DSP Advertising Demand Side Platform was valued at US$ 28750 million in the year 2024 and is projected to reach a revised size of US$ 101260 million by 2031, growing at a CAGR of 20.0% during the forecast period.
According to International Telecommunication Union (ITU), the global Internet users (online population) were more than 5 billion. And the number of online shoppers was also increasing. In 2022, the global e-commerce market penetration rate increased to 19.7%, and the e-commerce market reached $5.5 trillion. At the same time, the Asian e-commerce market ranked at the top of the revenue ranking, which has reached $1.8 trillion. According to the National Bureau of Statistics, China was the largest online retail market in 2022, with online retail sales of 13.79 trillion yuan and a year-on-year increase of 4%. Among them, the online retail sales of physical goods were 11.96 trillion yuan, with a year-on-year increase of 6.2%, which accounted for 27.2% of the total retail sales of consumer goods.
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This report aims to provide a comprehensive presentation of the global market for DSP Advertising Demand Side Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding DSP Advertising Demand Side Platform.
The DSP Advertising Demand Side Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global DSP Advertising Demand Side Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
By Type
• RTB (Real Time Bidding)
• PPB (Programmatic Premium Buying)
By Application
• Retail
• Automobile
• Finance
• Telecommunications
Key Companies
Criteo, Double Click, Facebook Ads Manager, Adobe, Trade Desk, Amazon (AAP), Appnexus, Dataxu, Mediamath, SocioMatic, Sizmek, Tubemogul, Oath Inc, AdForm, Amobee, Centro Inc
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