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Trade Promotion Management and Optimization for the Consumer Goods Market Size, Revenue Share, Insights & Future Outlook
Trade Promotion Management and Optimization for the Consumer Goods Market SizeThe global market for Trade Promotion Management and Optimization for the Consumer Goods was valued at US$ 701 million in the year 2024 and is projected to reach a revised size of US$ 1215 million by 2031, growing at a CAGR of 8.3% during the forecast period.
Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.
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Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).
This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods.
The Trade Promotion Management and Optimization for the Consumer Goods market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Trade Promotion Management and Optimization for the Consumer Goods market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
By Type
• Data Harmonization
• Order Management
• Head Office Planning
By Application
• Food and Beverage (retail)
• Food and Beverage (Ecommerce)
• Others
Key Companies
Blueshift, IRI Worldwide, TELUS Consumer Goods, Acumen Commercial Insights, Wipro, SAP, Anaplan, Oracle, PSignite (CPGvision), McKinsey & Company, Retail Insight, UpClear
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