How is the Need for Energy-Efficient Warmth Boosting the Electric Blankets Market?

How Big Is the global electric blanket market?

The global electric blankets market size was valued at USD 1.14 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.02 Billion by 2033, exhibiting a CAGR of 6.23% during 2025-2033. North America currently dominates the market, holding a market share of around 35.2% in 2024.

Rising Consumer Preference for Energy Efficiency

One of the major factors that have led to a strong electric blankets market is consumers' preference for energy-efficient heating solutions instead of the traditional ones. Electric blankets provide a very energy-saving, environmentally friendly, and most importantly a cost-cutting way to survive the cold season. These products take up a lot less energy compared to room heaters or central heating systems, hence, they become very attractive to families who are trying to reduce their utility bills. The demand is even more enhanced in 2025 when users take the benefits of smart temperature technologies and other developed features to better regulate the energy use while enjoying high comfort. Miners in the industry are not only trying to focus on quality in products but also on safety and ratings such as energy star to win the trust of consumers and in return gain most of the market share.

Growing Popularity in Healthcare and Wellness Applications

The other aspect that pushes the electric blanket market grows is as a result of their application in the healthcare sector. Many electric blanket users are adapting the idea of using them for blood circulation improvement, muscle relaxation, along with other therapeutic benefits whether it be due to arthritis or joint pain. These products are highly recommended by doctors as one of the ways to manage discomfort in cold places. This demand is becoming more prevalent in 2025 as hospitals, wellness centers, as well as the medical home sector, are are installing such products to provide patients with comfort and quick recovery. The market for electric blankets is also benefiting from trends such as the rapidly aging population and the heightened focus on self-care at home which is driving sales with features such as zonal heating and wireless controls giving more reasons to buy. Firstly, the trend shows that electric heating devices now act as wellness gadgets that have various functions and have long been thought of as simple warming products.

Technological Innovation and Product Diversification

By using new technology, electric blanket brands are shifting to the production of smarter, safer, and more versatile products. In order to meet the users' preferences, producers now combine Bluetooth, app-controlled features, and even AI-driven heating adjustments. On top of this, the release of washable, and lightweight, plus environmentally friendly types is widening the blankets' likeability among the young. In 2025, demand gets a lift from the growing choice of different products, such as under-blankets, throws, and mattress pads, that meet differing lifestyle requirements. The embracing of automated shut-off timer and advanced overheating protection has further encouraged users who might be worried about the safety aspect to switch to use more practised devices. The upgrades certainly delight the consumers, but simultaneously, they also attract the top-tier segment of the market, where more customers are ready to pay a premium price for higher comfort, ease of use, and style.

Electric Blankets Market Trends 2025

The electric blankets market is witnessing a comprehensive overhaul with major shifts in trends around comfort, safety, and sustainability. One of the major 2025 trends is the smart-home connection of electric blankets that are very much in line with the overall smart living ecosystem where mobile apps or voice commands are used for electric blanket operations. Another trend is the increasing awareness of sustainable needs and willing to invest in eco-conscious products, therefore, manufacturers are unveiling blankets produced with organic cotton, recycled fiber, and hypoallergenic textile. Portable and travel-friendly designs are also gaining popularity, especially among younger consumers who value flexibility and lifestyle-oriented products. Moreover, certain safety features such as dual control for shared use, and intelligent sensors that can detect and regulate a particular heat zone have become standard concessions. The market is also witnessing a dramatic increase in high-end collections with fashionable designs that blend function with aesthetics. The underlining of these trends is the transition of the electric blanket sector into the agile market that successfully responds to customer lifestyles and has 2025 goals for sustainability.

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Industry Segmentation:

Analysis by Type:
• Electric Under Blankets
• Electric Over Blankets

Analysis by Size:
• Single Size
• Double Size
• King Size

Analysis by Material:
• Wool
• Cotton
• Polyester
• Acrylic
• Others

Analysis by Distribution Channel:
• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Analysis by End User:
• Commercial
o Hotels
o Hospitals
o Others
• Residential

Regional Insights:
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Who are the key players operating in the industry?

The report covers the major market players including:
• Argos Limited (J Sainsbury Plc)
• Beurer GmbH
• Biddeford Blankets LLC (Microlife Corporation)
• CDB Goldair
• Glen Dimplex Group
• MAXSA Innovations LLC
• Morphy Richards Limited
• Shavel Associates Inc.
• Silentnight Group Limited
• Slumberdown Group Limited (John Cotton Group Limited)
• Sunbeam Products Inc. (Newell Brands Inc)

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Report Link: https://www.imarcgroup.com/electric-blankets-market

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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