Laundry Detergent Market Set to Surge from $65.2 Billion to $109.5 Billion by 2031 | Top Companies are Procter & Gamble, Unilever, Henkel AG & Co. KGaA

The Global Laundry Detergent Market reached USD 65.2 billion in 2022 and is expected to reach USD 109.5 billion by 2031 and is growing at a CAGR of 6.7% during the forecast period 2024-2031.

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☛ Laundry Detergent Market Recent Developments 2025:

✅ In July 2025, Procter & Gamble launched a new eco-friendly liquid detergent in California. The formula uses plant-based surfactants and aims to reduce water pollution while maintaining high stain-removal efficiency.

✅ In June 2025, Henkel introduced a concentrated powder detergent in Texas for commercial laundry services. The product reduces packaging waste and energy consumption during washing, supporting sustainable operations.

✅ In May 2025, Clorox unveiled an antimicrobial laundry detergent for healthcare facilities in New York. The detergent targets bacteria and viruses on fabrics, enhancing hygiene standards in institutional settings.

Japan: Recent Industry Developments

✅ In July 2025, Kao Corporation launched a biodegradable laundry detergent in Tokyo, optimized for low-temperature washing. The initiative aligns with Japan's environmental sustainability goals.

✅ In June 2025, Lion Corporation introduced a fragrance-free detergent for sensitive skin in Osaka. The product targets households with allergy-prone individuals while maintaining cleaning performance.

✅ In May 2025, P&G Japan partnered with local laundromats to trial water-saving detergent dispensers. The project demonstrated up to 30% reduction in water usage per wash cycle, promoting eco-conscious laundry practices.

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☛ Laundry Detergent Market: Drivers

The laundry detergent market is witnessing significant growth driven by increasing consumer awareness about hygiene and cleanliness. Rising urbanization, changing lifestyles, and higher disposable incomes are encouraging the adoption of premium and specialized detergent products. Innovations in formulation, such as enzyme-based, eco-friendly, and fragrance-rich detergents, are enhancing washing efficiency and fabric care. The growing demand for convenient solutions like liquid, pods, and detergent sheets is also reshaping consumer preferences. Expansion of organized retail channels and e-commerce platforms is further boosting product accessibility and market reach.

Environmental concerns and the shift toward sustainable living are fueling the demand for biodegradable and low-phosphate detergents. Marketing campaigns emphasizing hygiene, stain removal, and fabric protection are increasing consumer engagement and brand loyalty. Technological advancements in detergent production, including cold-water-effective and concentrated formulas, are appealing to cost-conscious and eco-aware customers. The rise in global laundry services and commercial laundries is also contributing to steady market growth. With continuous product innovations and increasing focus on sustainability, the laundry detergent market is expected to maintain strong momentum.

☛ Laundry Detergent Market: Major Players

Procter & Gamble, Unilever, Henkel AG & Co. KGaA, Method Products, Kao Corporation, Lion Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc and The Clorox Company.

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

☛ Segments Covered in the Laundry Detergent Market:

By Type: Liquid Detergents, Powder Detergents, Detergent Tablets, Fabric Softeners, Others.

By Applications: Households, Industrial or Institutional.

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☛ Regional Analysis for Laundry Detergent Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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