Press release
Protein Supplements Market to Reach USD 12.1 Billion by 2030, Driven by Fitness and Plant-Based Trends
Protein Supplement Market
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Protein supplements are witnessing strong traction among athletes, fitness enthusiasts, and consumers transitioning toward high-protein and low-carb diets. North America leads the market with strong consumer interest in health and wellness, while Asia-Pacific represents the fastest-growing region due to rapid urbanization, dietary shifts, and sustainable nutrition demand.
Key Highlights from the Report
➤ Market to reach USD 12.1 billion by 2030, growing at 8.1% CAGR during 2024-2031.
➤ Protein powders dominate the market due to high convenience, affordability, and versatile applications.
➤ Plant-based proteins like pea, rice, and hemp are gaining traction among vegan consumers.
➤ North America leads with 38.26% share driven by awareness of fitness and sports nutrition.
➤ Innovative RTD (Ready-to-Drink) and functional products cater to evolving consumer lifestyles.
➤ Price fluctuations in dairy-based ingredients like milk and soy impact production costs.
Market Segmentation
The global protein supplements market is segmented by product type, source, form, application, distribution channel, and region.
Product and Form Segmentation
Protein powder is the most dominant form, widely adopted due to its balanced nutrition profile, convenience, and adaptability. It supports muscle recovery, weight management, and energy enhancement, appealing to professional athletes and casual users alike. Brands such as Tata Consumer (plant-based protein, 2022) and Max Protein (tastiest plant formula, 2022) reflect the innovation driving this segment.
Ready-to-drink (RTD) protein beverages and high-protein snacks are also witnessing steady growth, propelled by consumer preferences for on-the-go nutrition. For example, in 2022, MusclePharm launched a sugar-free whey protein drink line containing 20g protein per serving to target performance-oriented consumers.
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Regional Insights
North America: Market Leader
North America accounts for approximately 38% of global revenue due to its mature health and nutrition industry. The region's widespread gym culture, growing awareness about muscle health, and active promotion of wellness have made it the largest market globally. Companies like Saputo and Herbalife are investing in production expansion and customized protein formulations.
For instance, Saputo's acquisition of Wisconsin Specialty Protein LLC's Reedsburg facility (2021) demonstrates continued innovation in whey protein processing, expanding its footprint in the U.S. and international ingredient markets.
Asia-Pacific: Fastest-Growing Region
Asia-Pacific is the fastest-growing market, driven by rising disposable incomes, increased youth participation in fitness, and the popularity of plant-based and organic proteins. Nations such as India and China are major contributors, where awareness about dietary balance and sports nutrition is rapidly increasing.
Market Dynamics
Market Drivers
Growing consumer awareness about health, nutrition, and protein's role in muscle maintenance and recovery is a major driver. From athletes to aging populations, diverse consumer groups are boosting sales across powders, bars, and shakes.
Market Restraints
Fluctuations in raw material costs such as milk and soy directly impact pricing and profitability. The seasonal availability of milk and global economic factors can trigger supply chain challenges that hinder consistent pricing.
Market Opportunities
Expanding product innovation-such as vegan, organic, and fortified supplements-offers vast opportunities for differentiation. Additionally, the global trend toward lifestyle fitness and increased demand for sustainable plant-based sources will accelerate growth over the forecast period.
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Reasons to Buy the Report
✔ Detailed insights into market trends, growth rates, and competitive dynamics through 2031.
✔ Evaluation of innovative product launches and plant-based product expansion strategies.
✔ Analysis of regional performance and investment potential across major geographies.
✔ Identification of pricing, sourcing, and production volatility impacts on profitability.
✔ Comprehensive profiles of leading protein supplement manufacturers and brands.
Frequently Asked Questions (FAQs)
◆ How big is the protein supplements market in 2024?
◆ Which product form holds the largest global share in the protein supplements market?
◆ What is the projected CAGR of the market during 2024-2031?
◆ Which region dominates the global protein supplements market?
◆ Who are the key players contributing to innovation in protein formulations?
Company Insights
Glanbia plc
Kerry Group Plc
Reliance Vitamin Company, Inc.
Herbalife Nutrition
GNC Holdings, LLC
Nutiva Inc.
The Simply Good Food Co.
Iovate Health Sciences International Inc.
MusclePharm Corporation
True Nutrition
Recent Developments
July 2022: Dymatize Enterprises LLC launched Dymatize Complete Plant Protein, featuring a blend of five plant sources delivering 25g of high-quality protein per serving.
March 2022: MusclePharm introduced a ready-to-drink whey protein beverage line with 20g protein and zero sugar, targeting fitness-conscious consumers.
Conclusion
The Global Protein Supplements Market is expanding rapidly due to the mainstream adoption of health-conscious lifestyles, diverse protein sourcing, and rising demand for plant-based nutrition. While North America continues to dominate, Asia-Pacific's dynamic growth underscores a shift toward clean-label and sustainable products. Coupled with ongoing product innovation and distribution expansion, the industry is set to achieve sustained growth and reach new consumer segments through 2030.
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Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
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Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
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About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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