Press release
Online Cooking Class Market Projected Growth from USD 0.89 Billion in 2024 to USD 2.19 Billion by 2034, at a CAGR of 9.6%
Online Cooking Class Market
The art of cooking, once confined to home kitchens and traditional culinary schools, has found an exciting new stage in the digital world. The online cooking class market is transforming how millions learn to cook, experiment with cuisines, and explore global flavors from their homes. With advances in streaming technology, e-learning platforms, and interactive virtual classes, this market has flourished-bridging professional chefs, food influencers, and curious learners worldwide.
According to Exactitude Consultancy, the global online cooking class market was valued at USD 0.89 billion in 2024 and is projected to reach approximately USD 2.19 billion by 2034, growing at an impressive CAGR of 9.6% during the forecast period (2025-2034). This growth reflects the powerful convergence of digital education and lifestyle enrichment, with consumers embracing online classes for convenience, cultural curiosity, and culinary mastery.
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Market Overview
The global online cooking class market is thriving as culinary education becomes more accessible and interactive. The COVID-19 pandemic accelerated this trend, driving millions toward online learning platforms. However, beyond pandemic recovery, the growing appetite for experiential learning, healthy eating, and global cuisine exploration continues to fuel long-term growth.
Key Highlights
• Market Size (2024): USD 0.89 billion
• Forecast (2034): USD 2.19 billion
• CAGR (2025-2034): 9.6%
• Base Year: 2024
• Key Drivers: Rising digital adoption, culinary tourism trends, health-conscious eating, and influencer-led content
• Key Challenges: High competition, content standardization, and limited engagement in asynchronous learning
• Top Players: MasterClass, Cozymeal, The Chef & The Dish, Sur La Table, Rouxbe, AirBnB Experiences, BBC Good Food, Udemy, and Skillshare
Segmentation Analysis
By Type
• Live Interactive Classes
• Pre-recorded Courses
• Subscription-based Cooking Channels
• Hybrid Learning Programs
By Cuisine Type
• Continental
• Asian (Japanese, Chinese, Thai, Korean, Indian)
• Italian & Mediterranean
• Vegan & Plant-Based Cooking
• Desserts & Baking Specialties
By End User
• Individual Learners (Home Cooks, Food Enthusiasts)
• Professional Chefs and Culinary Students
• Corporate Teams (Team-Building Experiences)
• Cooking Schools & Educational Institutions
By Platform
• Web-based Portals
• Mobile Applications (iOS & Android)
• Social Media Integrated Classes (YouTube, Instagram, TikTok)
By Pricing Model
• Free/Ad-supported
• One-time Purchase
• Subscription-based
• Premium Chef Masterclasses
Segmentation Summary
The segmentation highlights a fast-evolving ecosystem where live interactive sessions are gaining traction due to their immersive experience. Meanwhile, subscription-based platforms like MasterClass and Cozymeal cater to long-term learners seeking structured skill development. The diversity in cuisines-from vegan dishes to Mediterranean meals-reflects the global audience's desire to learn beyond their native cultures.
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Regional Analysis
North America
North America dominates the online cooking class market, driven by high internet penetration, digital literacy, and lifestyle shifts toward at-home culinary exploration. Platforms like Cozymeal and Sur La Table have expanded their digital offerings, while U.S.-based chefs are leveraging social media to create virtual kitchens.
Europe
Europe holds a significant market share, fueled by strong interest in gourmet cooking, regional cuisines, and professional certifications. The UK, France, Italy, and Germany lead in adoption, supported by collaborations between culinary schools and online platforms.
Asia-Pacific
Asia-Pacific is projected to record the fastest CAGR during 2025-2034, thanks to the rising middle class, cultural fascination with food, and popularity of Asian cuisines. Countries like India, Japan, and South Korea are witnessing exponential growth in mobile-based culinary learning apps.
Middle East & Africa
In MEA, growth is spurred by the expansion of online education ecosystems and increasing participation of food bloggers and culinary influencers. The UAE and South Africa are becoming hubs for digital culinary experiences.
Latin America
Latin America shows steady growth, particularly in Brazil and Mexico, where traditional cuisines are being reimagined through virtual workshops and cooking tutorials.
Regional Summary
Globally, Asia-Pacific and North America are emerging as the key growth centers. The shift toward digital learning, combined with the universal appeal of cooking, makes this market one of the most inclusive and culturally rich segments in the e-learning space.
Market Dynamics
Key Growth Drivers
1. Digital Lifestyle Transformation: The rise of broadband and smart devices has enabled seamless access to high-quality culinary content.
2. Growing Health & Wellness Awareness: Demand for online nutrition and healthy cooking classes has surged as consumers seek home-cooked, balanced meals.
3. Influencer-Driven Engagement: Celebrity chefs and food influencers have elevated the appeal of online cooking, adding aspirational value.
4. Globalization of Food Culture: Exposure to international cuisines via media platforms has boosted curiosity for learning cross-cultural recipes.
5. Corporate Learning & Team-Building: Businesses now use cooking classes for virtual team engagement, expanding the B2B customer base.
Key Challenges
1. Content Quality & Standardization: Varying levels of chef expertise and inconsistent production values can affect learner satisfaction.
2. Limited Hands-on Supervision: Virtual cooking lacks the real-time physical feedback present in traditional classes.
3. Subscription Fatigue: Overcrowding of digital learning platforms may lead to churn among price-sensitive users.
4. Regional Content Gaps: Non-English-speaking regions require localized course content and language adaptation.
Latest Trends
1. Augmented Reality (AR) & Virtual Reality (VR): Interactive AR-based cooking tutorials are redefining engagement.
2. AI-powered Personalization: Platforms use AI to suggest recipes, track progress, and tailor classes to individual skill levels.
3. Gamified Learning: Cooking quizzes, recipe challenges, and digital badges encourage user retention.
4. Hybrid Culinary Events: Combining online sessions with physical workshops for richer experiences.
5. Partnerships with Appliance Brands: Companies like Philips, KitchenAid, and Panasonic are co-developing branded online culinary tutorials.
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Competitive Landscape
Major Players
• MasterClass (U.S.) - Premium chef-led courses featuring culinary icons like Gordon Ramsay.
• Cozymeal (U.S.) - Offers interactive cooking experiences and private group events.
• Rouxbe (Canada) - Professional-grade culinary training platform used by institutions.
• The Chef & The Dish (U.S.) - Connects learners directly with international chefs via live video.
• Sur La Table (U.S.) - Expanding its retail culinary experiences online.
• Airbnb Experiences (Global) - Diversified into virtual cooking classes during the pandemic.
• BBC Good Food (UK) - Offering affordable pre-recorded courses.
• Udemy and Skillshare (Global) - Host thousands of cooking courses across skill levels and cuisines.
Competitive Summary
The market is moderately fragmented, with global and regional players focusing on differentiated learning models, celebrity collaborations, and subscription retention strategies. Emerging entrants are leveraging AI, multilingual content, and interactive streaming tools to capture niche audiences. Partnerships between appliance makers and e-learning firms further enrich the market's growth potential.
Conclusion: The Future of Culinary Learning
The online cooking class market is set to transform how people engage with food and learning. By 2034, digital culinary platforms are expected to become integral to everyday life-empowering individuals to cook with confidence, explore global tastes, and connect with food cultures beyond borders.
As technologies like AI, AR/VR, and live-streaming mature, online culinary education will become more immersive, accessible, and personalized. Whether it's a professional chef honing their craft or a beginner learning to make sushi at home, the digital kitchen is now open to everyone.
This report is also available in the following languages : Japanese (オンライン料理教室), Korean (온라인 요리 강좌), Chinese (网上烹饪课), French (Cours de cuisine en ligne), German (Online-Kochkurs), and Italian (Outsourcing bio/farmaceutico), etc.
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Exactitude Consultancy is a market research & consulting services firm which helps its client to address their most pressing strategic and business challenges. Our market research helps clients to address critical business challenges and also helps make optimized business decisions with our fact-based research insights, market intelligence, and accurate data.
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