Press release
Electric Blanket Market Growth Driven by Rising Cold Climate Demand and Home Comfort Trends
The global electric blanket market is poised for substantial growth over the forecast period, reflecting rising consumer demand for advanced home comfort solutions. Valued at approximately USD 2.1 billion in 2025, the market is projected to reach USD 3.5 billion by 2035, registering a CAGR of 5.2% during the period from 2025 to 2035. The market expansion is primarily driven by increasing adoption of energy-efficient heating solutions, growing consumer awareness regarding home comfort and wellness, and rising disposable incomes across both developed and emerging economies. Additionally, the proliferation of smart homes and connected devices has further accelerated the adoption of electric blankets integrated with advanced technologies, reinforcing their appeal to tech-savvy consumers.Rising awareness about health and wellness, particularly in regions with cold climates, is another key factor influencing market growth. Consumers are increasingly seeking solutions that provide consistent warmth and comfort while offering energy efficiency and cost savings compared to traditional heating methods. Moreover, manufacturers are investing heavily in product innovation, introducing blankets with multiple heat settings, automatic shut-off features, and smart temperature control, which have further enhanced product appeal and contributed to higher adoption rates globally.
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What are the main benefits of using electric blankets compared to conventional heating methods?
Electric blankets provide targeted warmth and comfort, allowing users to control temperature settings precisely, resulting in energy savings and reduced heating costs. Unlike conventional heating systems that warm entire rooms, electric blankets offer localized heating, improving user convenience and efficiency. Additionally, modern electric blankets often include advanced safety features, such as automatic shut-off and overheat protection, enhancing their appeal for everyday use.
Segmentation Analysis
By Type: The electric blanket market can be broadly segmented into wired and wireless blankets. Wired electric blankets currently dominate the market due to their reliability and widespread availability. However, wireless or rechargeable electric blankets are witnessing the fastest growth, fueled by consumer demand for portability, flexibility, and convenience. These blankets allow users to enjoy warmth without being tethered to a power outlet, making them ideal for travel and outdoor applications.
By Product Type: Electric blankets are available in single, double, and queen/king-size variants, catering to individual and family needs. Double and queen/king-size blankets dominate the market, particularly in North America and Europe, where larger beds are common. Single-size blankets are gaining traction in urban regions with smaller living spaces and increasing adoption in student accommodations and compact apartments. Additionally, innovative designs featuring dual-zone heating, remote control, and washable covers are driving consumer preference for premium product variants.
By Technology/Channel: Modern electric blankets leverage technologies such as energy-efficient heating elements, temperature sensors, and smart control systems. Integration with IoT and smart home devices is becoming increasingly prevalent, allowing users to control blankets remotely via smartphone apps or voice assistants. Online retail channels have emerged as a significant distribution avenue, providing convenience and access to a wide range of product offerings. Retail strategies focusing on e-commerce platforms, subscription services, and bundled deals are enhancing market penetration and expanding consumer reach globally.
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Regional Insights
North America is currently the largest regional market for electric blankets, supported by high disposable incomes, cold climate conditions, and widespread adoption of home automation solutions. The U.S. remains a dominant contributor within this region, driven by consumer preference for energy-efficient home heating solutions. Europe also represents a significant market, particularly in countries like Germany, the U.K., and France, where winter seasons are long and consumer inclination towards smart home solutions is high.
The Asia-Pacific region is expected to witness the fastest growth during the forecast period. Rising urbanization, increasing disposable income, and growing awareness about energy-efficient heating solutions are key factors driving market expansion in countries such as China, Japan, and India. Additionally, rapid adoption of e-commerce and digital platforms has made electric blankets more accessible to a wider consumer base, further accelerating market growth in the region.
Unique Features and Innovations in the Market
Modern electric blankets differentiate themselves through advanced features and technological integrations. Smart electric blankets equipped with IoT-enabled temperature control allow users to customize heat settings, schedule operation, and monitor energy consumption. AI-driven systems further enhance user comfort by learning preferences over time and automatically adjusting temperatures. Some blankets incorporate 5G connectivity, enabling real-time data monitoring and remote control even from distant locations. These innovations contribute to increased consumer satisfaction and elevate the overall market value.
Manufacturers are also exploring eco-friendly and sustainable materials for electric blankets, such as recycled fabrics and energy-efficient heating elements. Such environmentally conscious solutions not only appeal to sustainability-focused consumers but also align with global regulatory trends aimed at reducing energy consumption and carbon footprints.
Market Highlights
Businesses and consumers are increasingly adopting electric blankets due to their efficiency, cost-effectiveness, and enhanced comfort. Regulatory frameworks promoting energy-efficient home appliances have further incentivized the adoption of these products. Additionally, manufacturers are capitalizing on the growing emphasis on wellness and home comfort by offering features like customizable heat zones, rapid heating, and safety mechanisms. The combination of technological innovation, sustainability, and convenience has positioned electric blankets as an essential component of modern home living.
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Key Players and Competitive Landscape
The electric blanket market is highly competitive, with several key players driving innovation and market expansion. Prominent companies include Sunbeam Products Inc., Beurer GmbH, Select Comfort, ThermoSoft International, and Biddeford Blankets.
Sunbeam Products Inc. focuses on product innovation and extensive retail distribution networks to strengthen its market presence. Beurer GmbH has leveraged advanced technology and smart solutions to create IoT-enabled electric blankets with high energy efficiency. Select Comfort emphasizes premium product offerings with dual-zone heating and remote control functionalities. ThermoSoft International specializes in luxury blankets with integrated health and wellness features, targeting affluent consumer segments. Biddeford Blankets focuses on affordability, ease of use, and expansion into emerging markets, positioning itself strategically to capture growth in Asia-Pacific regions.
Outlook
The electric blanket market is expected to continue its robust growth trajectory over the coming decade. Technological advancements, including AI, IoT, and 5G connectivity, will redefine user experiences and enhance product differentiation. Regulatory trends promoting energy-efficient home appliances and growing consumer preference for sustainable solutions will further support market expansion. Opportunities for growth lie in product innovation, regional expansion into emerging markets, and increasing penetration through e-commerce channels. The market is likely to witness continued consolidation, strategic collaborations, and investments in research and development, positioning it for long-term sustainable growth.
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