Key Trends Reshaping the Customized Genetic Testing Market: Advancements In Direct-To-Consumer Genetic Testing Solutions Industry Transformation

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Customized Genetic Testing Market Size Growth Forecast: What to Expect by 2025?
In recent times, the market size of customized genetic testing has experienced a swift expansion. It is forecasted to increase from a value of $12.16 billion in 2024 to $14.13 billion in 2025, representing a compound annual growth rate (CAGR) of 16.2%. This notable expansion during the historic period is primarily due to the growing application of personalized medicine, escalating instances of genetic disorders, earlier use of genetic testing in oncology and pharmacogenomics, improvements in sequencing technologies, and increasing customer interest in ancestry and direct-to-consumer genetic testing.

How Will the Customized Genetic Testing Market Size Evolve and Grow by 2029?
The market size for personalized genetic testing is projected to experience a steep increase in the coming years, reaching roughly $25.50 billion by 2029 with a cumulative annual growth rate (CAGR) of 15.9%. This growth during the projection period can be linked to a decrease in the price of complete genome sequencing, growing usage in preventative healthcare, government efforts to back genomics research, the incorporation of artificial intelligence for genetic data study, and an increase in partnerships between diagnostics companies and pharmaceutical firms for precise therapies. Notable trends anticipated during this forecast period include the shift towards home testing kits for genetics, increased consideration of multi-risk genomic scoring, the introduction of personalized healthcare solutions based on multi-omics, prioritization of genetic counseling services together with testing, and the utilization of blockchain technology for secure genetic data handling.

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What Drivers Are Propelling the Growth of Customized Genetic Testing Market Forward?
The growth of the personalized genetic testing market is being fuelled by the rising adoption of personalized medicine. Personalized medicine is a medical model that prioritizes treatments, preventive strategies, and healthcare choices specific to each patient's unique characteristics. The growing acceptance of this medical model is due to advancements in genomics, proteomics, and biomarker discovery. These advancements allow treatments to be customized to suit individual genetic profiles, feeding the demand for precision medications, enhanced diagnostics, and precision health solutions. Customized genetic testing is instrumental in this context, offering vital genetic data that paves the way for accurate disease risk analysis, precision therapies, and preventive healthcare. For example, in February 2024, the Personalized Medicine Coalition, a non-profit organization based in the United States, noted that in 2023, the United States Food and Drug Administration (FDA) gave the green light to 16 novel personalized remedies aimed at patients with rare illnesses, a marked increase from the 6 approvals in 2022. Thus, the growing use of personalized medicine is fuelling the expansion of the personalized genetic testing market.

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Which Emerging Trends Are Transforming the Customized Genetic Testing Market in 2025?
Leading firms in the customized genetic testing market are progressively focusing on direct-to-consumer approaches, primarily home-based DNA testing in conjunction with personalized health programs based on individual genetic makeup. Home-based DNA testing is a form of genetic analysis that people can undertake outside of clinic settings, typically by procuring a kit online or from a drugstore, taking a saliva or cheek swab sample at home, and then sending it off to a lab for assessment. For example, in May 2025, Hydreight Technologies Inc., a digital health tech firm located in Canada, launched a personalized genetic testing and wellness solution on its VSDHOne Platform. This service provides patients with easy access to home-based DNA testing kits and curates health plans tailored to their needs in areas like nutrition, fitness, supplementation, and medication compatibility. The platform also maintains care continuity through integrated telehealth facilities and face-to-face consultations conducted by certified healthcare professionals.

What Are the Key Segments in the Customized Genetic Testing Market?
The customized genetic testing market covered in this report is segmented as

1) By Test Type: Predictive Testing, Carrier Testing, Prenatal And Newborn Testing, Diagnostic Testing, Pharmacogenomic Testing
2) By Sample Type: Saliva, Blood, Buccal Swab
3) By Technology: Next-Generation Sequencing (NGS), Polymerase Chain Reaction (PCR), Microarray Analysis, Single-Cell Sequencing
4) By Application: Oncology, Cardiovascular Diseases, Neurological Disorders, Metabolic Disorders
5) By End-User: Predictive Testing, Carrier Testing, Prenatal And Newborn Testing, Diagnostic Testing, Pharmacogenomic Testing

Subsegments:
1) By Predictive Testing: Cancer Susceptibility Testing, Neurodegenerative Disorder Testing, Cardiovascular Disease Risk Testing, Metabolic Disorder Risk Testing
2) By Carrier Testing: Cystic Fibrosis Carrier Testing, Sickle Cell Anemia Carrier Testing, Tay-Sachs Disease Carrier Testing, Thalassemia Carrier Testing
3) By Type Prenatal And Newborn Testing: Non-Invasive Prenatal Testing (NIPT), Newborn Screening Panels, Chorionic Villus Sampling (CVS), Amniocentesis-Based Genetic Testing
4) By Diagnostic Testing: Rare Disease Diagnosis, Oncology Genetic Testing, Neurological Disorder Diagnosis, Infectious Disease-Associated Genetic Testing
5) By Pharmacogenomic Testing: Drug Metabolism Testing, Oncology Pharmacogenomics, Cardiovascular Drug Response Testing, Psychiatric Drug Response Testing

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Who Are the Key Players Shaping the Customized Genetic Testing Market's Competitive Landscape?
Major companies operating in the customized genetic testing market are Guardant Health, Tempus, Invitae, 23andMe, Labcorp, Quest Diagnostics, Revvity Omics (PerkinElmer Genomics), Natera, Myriad Genetics, BGI Genomics, CENTOGENE, Veracyte, Fulgent Genetics, LetsGetChecked, Helix, MedGenome, Baylor Genetics, Prenetics, Eurofins (Clinical Genetics), Mapmygenome, Nebula Genomics.

What Geographic Markets Are Powering Growth in the Customized Genetic Testing Market?
North America was the largest region in the customized genetic testing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in customized genetic testing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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