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Blockbuster Drugs Facing Patent Cliffs Market Size, Forecast, and CAGR 6.1%

10-08-2025 03:12 PM CET | Health & Medicine

Press release from: Exactitude Consultancy

Blockbuster Drugs on Patent Cliffs Market

Blockbuster Drugs on Patent Cliffs Market

Introduction
The pharmaceutical industry is entering one of its most critical and transformative decades as multiple blockbuster drugs worth hundreds of billions in annual sales approach their patent expirations. Known as the "patent cliff", this phenomenon represents both a major revenue risk for originator companies and a massive opportunity for biosimilar and generic drug manufacturers.

According to Exactitude Consultancy, the Global Blockbuster Drugs on Patent Cliffs Market is projected to reach USD 258.6 billion by 2034, growing at a CAGR of 6.1% from 2024 to 2034. The market is being reshaped by accelerated biosimilar adoption, regulatory support for generics, and strategic acquisitions by Big Pharma to mitigate revenue losses from patent expirations.
As global healthcare systems push for affordable access and cost containment, the expiration of exclusivity on high-value drugs will mark a profound shift in global pharmaceutical economics - redefining pricing, innovation, and competition across therapeutic categories.

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Market Overview
Between 2024 and 2030, the pharmaceutical sector faces one of the most substantial patent cliffs in its history. An estimated USD 210 billion in annual sales is at risk from the loss of exclusivity (LOE) of major drugs across oncology, immunology, diabetes, and cardiovascular therapies.
The list includes industry-defining medicines such as Eliquis (Bristol Myers Squibb/Pfizer), Keytruda (Merck), Opdivo (Bristol Myers Squibb), Stelara (Johnson & Johnson), Humira (AbbVie), and Ozempic (Novo Nordisk), all nearing or already experiencing generic and biosimilar competition.

While this cliff threatens established revenue streams, it simultaneously catalyzes innovation, M&A activity, and diversification into biologics, gene therapy, and digital health. Pharmaceutical companies are proactively restructuring pipelines and leveraging partnerships to offset upcoming revenue declines.

Key Market Highlights (2024-2034)
• Market Size (2024): USD 143.7 Billion
• Forecast Size (2034): USD 258.6 Billion
• CAGR (2024-2034): 6.1%
• Estimated Revenue Loss from LOE (2024-2030): USD 210 Billion
• Primary Growth Drivers: Rise of biosimilars, patent expirations, generic entry, and healthcare affordability initiatives
• Leading Players: AbbVie, Pfizer, Merck, Johnson & Johnson, Amgen, and Novartis

The global shift from exclusivity-driven models to volume-based, value-driven strategies is accelerating as patent cliffs reshape competitive dynamics across every therapeutic segment.

Market Segmentation Analysis
By Drug Type
• Small Molecule Drugs
o Traditional oral formulations (e.g., statins, anticoagulants, antidepressants)
• Biologics & Biosimilars
o Monoclonal antibodies
o Recombinant proteins and peptides
o Vaccines
• Gene & Cell Therapies (Emerging Substitutes)
• Combination Therapies

By Therapeutic Area
• Oncology (Keytruda, Opdivo, Imbruvica)
• Immunology (Humira, Stelara, Enbrel, Cosentyx)
• Diabetes & Metabolic Disorders (Ozempic, Trulicity, Jardiance)
• Cardiovascular Diseases (Eliquis, Xarelto, Entresto)
• Respiratory & Autoimmune Disorders (Symbicort, Dupixent)
• CNS & Neurology (Cymbalta, Lyrica, Aimovig)

By Patent Status / Timeline
• Drugs Expiring Between 2024-2026
• Drugs Expiring Between 2027-2030
• Drugs Expiring Between 2031-2034

By Region
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

Summary:
The biologics and biosimilars segment is projected to dominate market growth, contributing over 55% of total revenue by 2034, as leading biologic drugs lose exclusivity. The oncology and immunology sectors remain the most affected due to the high number of blockbuster drugs nearing LOE. Biosimilars will play a pivotal role in reshaping price competition and expanding patient access globally, particularly in emerging markets.

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Regional Analysis
North America
North America remains the largest market, accounting for over 45% of global revenue in 2024. The U.S. is experiencing an unprecedented wave of biologic patent expirations, including Humira (AbbVie) and Stelara (Johnson & Johnson).
The FDA's Biosimilar Action Plan (BAP) and incentives for interchangeable biosimilars are accelerating competition and price erosion. Despite initial resistance, adoption rates are increasing as healthcare providers and insurers prioritize cost efficiency.
Meanwhile, Big Pharma is reinvesting in R&D, gene therapies, and targeted oncology pipelines to offset declining biologic revenues.
Europe
Europe is the second-largest market, benefiting from early biosimilar adoption policies led by the European Medicines Agency (EMA). Countries such as Germany, the U.K., and France have achieved significant cost savings through aggressive biosimilar uptake.
The region's focus on value-based healthcare and government-driven price negotiations continues to pressure originator drug pricing but fosters sustainability in healthcare budgets. European firms are also expanding global biosimilar production and exports.
Asia-Pacific
Asia-Pacific is forecast to experience the fastest CAGR (~8.7%) during the forecast period. Nations such as China, India, and South Korea are emerging as key players in biosimilar manufacturing and global supply chains.
Regulatory harmonization, rising healthcare expenditure, and increased access to high-quality generics are fueling growth. Indian pharmaceutical companies like Biocon Biologics, Dr. Reddy's Laboratories, and Cipla are expanding their biosimilar portfolios for export markets.
China's National Reimbursement Drug List (NRDL) updates are driving widespread substitution of branded drugs with biosimilars.
Latin America
Latin America is steadily expanding, led by Brazil, Mexico, and Argentina. Government programs supporting domestic biosimilar production and generic approvals are enhancing affordability and availability. However, pricing and regulatory challenges persist across the region.
Middle East & Africa
The Middle East & Africa region shows increasing potential, especially in Gulf countries investing in local biomanufacturing and technology transfer partnerships. South Africa continues to strengthen its biosimilar market through regulatory updates and WHO-aligned health initiatives.

Overall Regional Trend:
While North America and Europe lead in value, Asia-Pacific is expected to capture the largest volume share by 2034 due to cost advantages, domestic manufacturing, and expanding patient access.

Market Dynamics
Key Growth Drivers
1. Wave of Patent Expirations Across Blockbuster Drugs
Between 2024 and 2030, leading drugs with combined global sales exceeding USD 200 billion will lose exclusivity, opening vast opportunities for generics and biosimilars.
2. Expansion of Biosimilars and Generics Market
Biosimilar approvals have surged globally, offering 20-40% cost savings compared to branded biologics. Enhanced manufacturing capacity and regulatory efficiency are accelerating adoption.
3. Government Cost-Containment Initiatives
Public health authorities worldwide are pushing for generic substitution and price benchmarking to ensure affordability.
4. Strategic Acquisitions and Pipeline Diversification by Big Pharma
To offset patent losses, pharmaceutical giants are acquiring biotech firms, investing in rare diseases, and developing next-generation biologics.
5. Growing Demand for Affordable Biologics in Emerging Markets
Expanding healthcare coverage and public sector procurement programs are boosting biosimilar access in developing economies.

Key Challenges
1. Price Erosion and Margin Pressure
Aggressive biosimilar competition leads to rapid price declines - up to 80% for certain biologics - impacting profitability.
2. Complex Manufacturing and Regulatory Barriers
Biologic replication requires high capital investment, specialized talent, and rigorous regulatory compliance.
3. Brand Loyalty and Prescriber Inertia
Originator drugs maintain strong brand recognition, particularly in oncology and immunology, limiting early biosimilar substitution.
4. Intellectual Property and Litigation Strategies
Originator companies continue to employ patent thickets, evergreening, and legal settlements to delay biosimilar launches.

Latest Trends
• Accelerating Biosimilar Approvals: Regulatory frameworks in the U.S., Europe, and Asia are converging, reducing development timelines and approval costs.
• Rise of Next-Generation Biologics: Companies are developing "biobetters" - improved biologic formulations with enhanced efficacy and delivery.
• Digital Health Integration: AI and data analytics are being used to optimize life cycle management and predict patent expiry impacts.
• M&A for Pipeline Replacement: Companies like Pfizer, Merck, and Sanofi are acquiring innovative biotechs to rebuild lost portfolios.
• Localized Manufacturing: Emerging markets are developing domestic biosimilar production capabilities to reduce import dependency.

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Competitive Landscape
Major Players and Drugs Nearing Expiry
• AbbVie Inc. - Humira (adalimumab) (LOE: 2023)
• Merck & Co., Inc. - Keytruda (pembrolizumab) (LOE: 2028-2030)
• Bristol Myers Squibb Co. - Eliquis (apixaban), Opdivo (nivolumab) (LOE: 2026-2028)
• Johnson & Johnson - Stelara (ustekinumab) (LOE: 2025)
• Amgen Inc. - Enbrel (etanercept) (LOE: 2029)
• Pfizer Inc. - Ibrance (palbociclib) (LOE: 2027)
• AstraZeneca plc - Tagrisso (osimertinib) (LOE: 2030)
• Roche Holding AG - Avastin, Herceptin, Rituxan (Post-LOE biosimilar competition ongoing)
• Novo Nordisk A/S - Ozempic (semaglutide) (LOE: 2031)
• Sanofi S.A. - Dupixent (dupilumab) (LOE: 2032)

Competitive Summary
The competitive environment is increasingly bifurcated between originator firms protecting legacy revenues and emerging biosimilar players expanding global market share.
AbbVie, for example, faced a steep revenue drop following Humira's LOE in 2023, but quickly diversified through Skyrizi and Rinvoq, two newer immunology blockbusters. Merck is aggressively reinvesting Keytruda revenues into oncology and immunotherapy R&D to prepare for its post-patent era.
Meanwhile, biosimilar manufacturers like Amgen, Samsung Bioepis, Biocon Biologics, and Sandoz (Novartis) are scaling up production to meet global demand.
The M&A trend is expected to intensify, as large firms acquire innovative biotech startups to sustain growth beyond the patent cliff horizon.

Conclusion
The Global Blockbuster Drugs on Patent Cliffs Market represents both a threat and an opportunity for the global pharmaceutical ecosystem. As exclusivity wanes for some of the world's highest-grossing drugs, the industry is entering an era of competitive transformation.

While originator companies face short-term revenue pressure, this transition fosters broader access, affordability, and innovation. The expanding biosimilar market, supported by progressive regulations and global manufacturing expansion, will drive a more sustainable pharmaceutical landscape.
By 2034, the market will be defined by value-based healthcare, digital integration, and patient-centric access strategies, marking a new chapter for global pharma competitiveness and affordability.

This report is also available in the following languages : Japanese (特許崖に立つ大型新薬), Korean (특허 절벽에 놓인 블록버스터 약물), Chinese (重磅药物面临专利悬崖), French (Médicaments à succès sur le point d'être brevetés), German (Blockbuster-Medikamente auf der Patentklippe), and Italian (Approvazioni di nuovi farmaci e loro produzione a contratto), etc.

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https://exactitudeconsultancy.com/reports/73696/ai-in-wound-care-market

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https://exactitudeconsultancy.com/reports/73698/asia-pacific-women-s-digital-health-market

Patient Engagement Software
https://exactitudeconsultancy.com/reports/73700/patient-engagement-software-market

About Us
Exactitude Consultancy is a market research & consulting services firm which helps its client to address their most pressing strategic and business challenges. Our market research helps clients to address critical business challenges and also helps make optimized business decisions with our fact-based research insights, market intelligence, and accurate data.
https://bulletin.exactitudeconsultancy.com/

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https://exactitudeconsultancy.com/

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