Vietnam Cosmetics Market 2025 - Top Regions, Latest Technology, Investment Opportunities, Future Trends and Outlook 2033

Vietnam Cosmetics Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024:USD 1.7 Billion

Market Forecast in 2033:USD 2.8 Billion

Market Growth Rate (2025-33): 5.3%

Vietnam cosmetics market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The male grooming market is expanding, driven by factors such as higher income levels within the middle class, the rising popularity of Korean beauty trends, and a growing emphasis on achieving healthy and glowing skin. As men increasingly prioritize self-care, there is a noticeable shift toward investing in grooming products. The dominant categories in the market include skin and sun care, hair care, deodorants, and fragrances, all of which contribute significantly to its growth. Furthermore, there is a rising demand for organic and natural cosmetic in Vietnam products, as consumers become more mindful of the ingredients in their grooming routines.

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Vietnam Cosmetics Market Trends and Drivers:

The Vietnamese cosmetics scene is really shaking things up, thanks to a new wave of digitally-savvy consumers who expect a smooth blend of online exploration and in-person experiences. The growth of this market is now tightly woven with the rise of social commerce and live-streaming on platforms like Facebook, TikTok, and the local favorite, Zalo. These platforms have become essential for building brands, educating consumers, and driving direct sales. Recent industry insights reveal that more than 65% of beauty product purchases are significantly swayed by digital interactions, starting with recommendations from Key Opinion Leaders (KOLs) and micro-influencers who showcase products in real-time. But the real game-changer is the emergence of smart omnichannel strategies. While e-commerce giants like Shopee and Lazada handle a large chunk of transactions, innovative brands are transforming their physical stores into more than just sales points. They're turning them into experiential hubs for tutorials, personalized consultations, and exclusive events. This blend allows consumers to explore and get inspired online while satisfying their need to touch and try products in-store, creating a seamless consumer journey that's setting a new benchmark for retail excellence in the beauty industry.

A major shift in consumer awareness is reshaping the landscape: people are moving past just marketing buzzwords and are now demanding clinically proven results, ingredient transparency, and products that draw on local botanical knowledge. Vietnamese consumers are becoming more discerning, actively looking into ingredients like niacinamide, hyaluronic acid, and retinoids, and they're on the hunt for dermo-cosmetic brands that come with solid endorsements from dermatologists. At the same time, the concept of "clean beauty" has expanded to include not just natural and non-toxic products, but also ethical sourcing, sustainable practices, and vegan or cruelty-free certifications. This shift has opened up a great opportunity for local brands to flourish by skillfully blending international scientific standards with Vietnam's rich array of ingredients like gac fruit, centella asiatica, and green tea. These homegrown brands tap into their deep understanding of regional skin issues, such as hyperpigmentation and acne caused by humidity, to craft targeted solutions that resonate more with consumers than generic international products, thus capturing a growing and loyal customer base by offering a unique blend of global science and local authenticity.

The male grooming market, once a small niche, has really taken off and is now a major driver of growth. It's becoming more diverse, with many men in Vietnam embracing a full skincare routine. This shift is part of a broader cultural change where taking care of oneself and being mindful of appearance is no longer seen as taboo; instead, it's recognized as a key aspect of modern professionalism and personal achievement. Men are moving beyond just basic shampoos and face washes, actively seeking out specialized products like anti-aging serums, acne treatments, sunscreens, and firming creams. Market trends show that this segment is consistently growing faster than the overall market, with annual growth expected to be in the high double digits. Brands are stepping up, not by offering overly simple products, but by providing educational content that helps men understand skincare routines. They're focusing on results and functionality rather than just appealing scents, and creating product lines that address specific needs like oil control and beard care. This represents a huge opportunity, as male consumers are evolving from occasional users to informed, routine-oriented participants in the beauty and personal care world.

Vietnam Cosmetics Market Industry Segmentation:

Product Type Insights:

Skin and Sun Care Products
Hair Care Products
Deodorants and Fragrances
Makeup and Color Cosmetics
Others

Category Insights:

Conventional
Organic

Gender Insights:

Men
Women
Unisex

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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