Press release
NEXEN TIRE Launches Winter Consumer Campaign in Czech Republic
Running from September 15 to November 30, 2025, the campaign offers participants the chance to win valuable prizes, including premium smartphone, shopping vouchers, set of NEXEN tires, SK Slavia Prague jerseys, and VIP tickets for SK Slavia Prague matches. The promotion is designed to add extra value for consumers when choosing NEXEN winter products. More information about the consumer competition can be found on the dedicated website: https://soutez.nexentire.com
In parallel, NEXEN TIRE is extending its support to dealers through increased brand visibility. More than 200 billboards are displayed in major Czech cities such as Prague, Brno, Ostrava, Pilsen, Olomouc, and Liberec. The boards, located near shopping centers and petrol stations, feature the localized headline:
"NEXEN. PNEUMATIKY VYROBENÉ V ČESKU" (NEXEN. Tires Manufactured in the Czech Republic).
By combining consumer rewards with nationwide visibility, NEXEN TIRE aims to strengthen its connection with Czech drivers while also supporting its dealer network during the key winter season.
The campaign also highlights NEXEN TIRE's new winter product, the Winguard Sport 3, ensuring strong visibility and product awareness throughout the season.
"With this winter promotion, we aim to engage directly with Czech consumers, drive winter tire sales, and support our dealer network during winter season," said James Kim, Managing Director of NEXEN TIRE Czech Republic. "By combining digital and offline channels, we are reinforcing our commitment to the Czech market and delivering a rewarding experience to our customers."
This initiative underscores NEXEN TIRE's continued expansion in Europe, further establishing the company as a trusted and innovative tire brand.
Philipp Bieschke
Senior Communications Manager
schoesslers GmbH
Leipziger Strasse 126, 10117 Berlin
+49 151 629 204 70
About NEXEN TIRE
NEXEN TIRE, founded in 1942, is a global tire manufacturer headquartered in South Korea. NEXEN TIRE, one of the fastest growing tire manufacturers in the world, currently exports to around 150 countries around the world and has four production facilities - two in South Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Žatec in the Czech Republic also started operations in 2019. NEXEN TIRE produces tires for cars, SUVs and light trucks with state-of-the-art technology and outstanding design. NEXEN TIRE supplies original equipment tires to global car manufacturers in various countries around the world. For further information, please contact the NEXEN TIRE press office at: nexen@schoesslers.com
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