Raw Pet Food Market 2025-2032: Projected to Reach USD 17.65 Billion with a CAGR of 10.16% Driven by Rising Pet Health Awareness

The global raw pet food market is projected to grow strongly through 2032, driven by rising pet ownership and growing demand for natural and organic pet diets.

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According to a new report by Maximize Market Research, the global raw pet food market was valued at USD 8.14 billion in 2024 and is expected to reach USD 17.65 billion by 2032, growing at a CAGR of 10.16% during the forecast period. Growth is fueled by increasing awareness of pet health and nutrition, coupled with a rising trend in the humanization of pets globally.

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Key Highlights:

Market Size & Growth: Valued at USD 8.14 billion in 2024, projected to reach USD 17.65 billion by 2032 at a CAGR of 10.16%.

Leading Segment: Dry raw pet food accounted for 62.13% of market share in 2024.

Fastest-Growing Region: North America leads with 43.36% market share, driven by high disposable incomes and premium product demand.

Market Drivers: Increased awareness of pet health, growth in pet ownership, and humanization of pets.

Key Restraints: High cost of raw pet foods and supply chain complexities.

Key Players: Nutriment Company, Vital Essentials, Totally Natural Pet Products, Carnivore Meat Company.

Market Outlook

The raw pet food market is gaining traction as consumers increasingly prefer diets that mimic natural feeding habits of animals. Raw pet food, consisting of uncooked meat, edible bones, and organs, is perceived to offer superior health benefits compared to processed options. These include improved digestion, shinier coats, healthier skin, and enhanced energy levels. The absence of preservatives and additives further boosts demand, especially among health-conscious pet owners.

Rising pet adoption rates worldwide - particularly in urban areas - are driving demand for premium pet food options. Pet owners are willing to pay a premium for products that provide nutritional and holistic health benefits, aligning with a broader trend toward the humanization of pets.

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Regional Insights

North America holds the largest share of the global raw pet food market, estimated at 43.36% in 2024. Factors such as high disposable income, advanced pet food production technologies, and a strong preference for premium pet products contribute to this dominance. Robust distribution networks and innovation by major players further fuel growth.

Europe represents 28.15% of the market, driven by strong regulatory standards and the growing trend of treating pets as family members. Countries such as Germany, the UK, and France are leading markets for raw pet food, with consumers prioritizing high-quality, natural diets for their pets.

Asia-Pacific is emerging as a high-growth region, supported by increasing urbanization, rising disposable income, and a growing middle class. Consumer awareness about pet health and wellness is gradually rising, with Japan, China, and Australia becoming key growth markets.

Segment Insights

Food Type: Dry raw pet food dominates the market due to ease of storage, handling, and longer shelf life, while wet raw pet food is growing steadily owing to its palatability and nutritional advantages. Wet raw foods are favored for their high moisture content, important for pets with dental issues or hydration needs.

Animal Type: Dogs are the largest consumer segment for raw pet food, followed by cats. Growing consumer awareness about the benefits of raw diets for dogs and cats is driving product innovation and adoption.

Sales Channel: Online retail is rapidly growing, supported by e-commerce platforms offering convenience and home delivery. Specialty pet stores also maintain significant influence, particularly for premium products.

Key Drivers & Trends

Health Awareness: Increasing understanding of nutritional benefits associated with raw diets.

Humanization of Pets: Pet owners treating pets as family members, leading to premium product consumption.

Sustainability: Demand for ethically sourced and human-grade ingredients.

Innovation: New product development and expanded distribution strategies.

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Competitive Landscape

Key players such as Nutriment Company, Vital Essentials, and Totally Natural Pet Products are expanding their product portfolios through acquisitions and partnerships. Nutriment Company's acquisition of Totally Natural Pet Products strengthens its presence in Central Europe, while Vital Essentials' partnerships in Canada expand its reach in North America. Innovation and strategic geographic expansion are key competitive strategies in this market.

Quote :

The raw pet food market reflects a strong convergence of consumer health consciousness and premium product demand," said a spokesperson from Maximize Market Research. "Continued growth will depend on innovation, transparency, and expansion into emerging markets.

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This release was published on openPR.