United States Stevia Market Size, Growth & Industry Analysis 2033

IMARC Group has recently released a new research study titled "United States Stevia Market Report by Extract Type (Powder, Liquid, Leaf), End Use (Beverages, Food Products, Table Top Sweeteners, Pharmaceuticals, and Others), and Region 2025-2033," which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

United States Stevia Market Overview

The United States stevia market size reached USD 202.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 292.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.18% during 2025-2033.

Market Size and Growth

Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
​Market Size in 2024: USD 202.1 Million
​Market Forecast in 2033: USD 292.0 Million
Market Growth Rate 2025-2033: 4.18%

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Key Market Highlights:

✔️ Rising health consciousness and sugar‐reduction initiatives are accelerating demand for natural, zero‐calorie stevia sweeteners across beverages, snacks, and tabletop products

✔️ Major food & beverage brands are scaling reformulations with next‐gen Reb M and enzyme‐modified extracts to deliver cleaner taste and cost‐efficient sugar cuts

✔️ Ongoing R&D and farm‐to‐factory supply‐chain investments are boosting domestic stevia leaf cultivation and ensuring reliable, sustainable ingredient sourcing

United States Stevia Market Trends

The United States stevia market is expanding rapidly as more consumers look for healthier, plant-based alternatives to sugar and artificial sweeteners. With obesity and diabetes rates on the rise, Americans are increasingly moving away from ingredients like aspartame and saccharin. Stevia, known for being a zero-calorie natural sweetener, has become especially popular among health-conscious millennials and Gen Z consumers, driving strong United States stevia market demand across multiple food and beverage segments.

Big Brands Fueling United States Stevia Market Growth

Major global companies are playing a key role in accelerating United States stevia market growth. Leading brands such as Coca-Cola, PepsiCo, Nestlé, and Kraft Heinz have introduced stevia-based versions of soft drinks, sauces, dairy products, and snacks. According to 2024 sales reports, these product launches have led to a notable increase in consumer adoption. The use of improved extraction technologies has also made stevia taste smoother and less bitter, allowing it to expand into categories like baked goods, yogurt, and frozen desserts.

Innovation and R&D Investments Strengthening Market Share

Ongoing innovation is at the heart of the industry's expansion. Biotech companies are developing new fermentation-based stevia glycosides that enhance flavor and broaden its applications in processed foods and beverages. In 2024 alone, R&D spending exceeded $380 million, signaling strong confidence in the ingredient's potential. These advancements are expected to significantly boost United States stevia market share, as more consumers embrace cleaner-label, better-tasting sweetener options.

Competitive Landscape and Private Label Growth

Competition within the United States stevia market continues to intensify. Global ingredient suppliers like Cargill and Ingredion dominate the segment, but private-label brands from major retailers such as Costco and Kroger are capturing more market share. These affordable, store-brand stevia options are appealing to budget-conscious shoppers, particularly during periods of high inflation, helping private labels strengthen their United States stevia market share.

Regulatory developments have further supported market expansion. In 2024, the FDA approved several new steviol glycosides, giving manufacturers more flexibility in formulation. At the same time, sustainability and transparency are becoming central to purchasing decisions. Consumers increasingly favor stevia products with Fair Trade, Non-GMO, and sustainably sourced certifications, reflecting a growing focus on responsible production and clear labeling.

Future Outlook for the United States Stevia Market

Looking ahead, the United States stevia market outlook remains highly positive. Strong health awareness, supportive regulations, continuous innovation, and the growing use of stevia in mainstream foods and beverages will continue to fuel expansion. As natural sweeteners gain greater acceptance and brands refine their formulations, both United States stevia market demand and market share are expected to rise steadily through the coming years.

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United States Stevia Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Breakup by Extract Type:

• Powder
• Liquid
• Leaf

Breakup by End Use:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Ask Analyst & Browse Full Report with TOC & List of Figures: https://www.imarcgroup.com/request?type=report&id=20207&flag=C

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Key Highlights of the Report

1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter's Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

Contact Us:

IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91-120-433-0800
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This release was published on openPR.