Pet Supplements Market Size Expected to Reach US$ 4.07 Billion by 2033 Driven by Rising Pet Humanization

The global pet supplements market reached US$ 2.40 billion in 2023, rose to US$ 2.52 billion in 2024, and is anticipated to grow to US$ 4.07 billion by 2033, reflecting a CAGR of 6.2% during 2025-2033, according to DataM Intelligence. The global demand surge is propelled by the increasing prioritization of pet well-being, rapid advancements in supplement bioavailability technologies, and rising consumer inclination toward at-home health solutions for pets.

North America continues to lead the global market with approximately 40.6% share in 2024, underpinned by a high pet ownership rate and established e-commerce channels for pet care. Meanwhile, Asia-Pacific is projected to record the fastest growth rate due to rapid urbanization, a thriving middle class, and greater spending on pet wellness, particularly in China and India.

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Key Highlights from the Report

➤ Global market projected to reach US$ 4.07 billion by 2033 at a 6.2% CAGR
➤ Probiotics emerged as the leading segment, accounting for 38.4% share in 2024
➤ North America dominates with 40.6% market share
➤ Asia-Pacific expected to post the fastest growth, led by rising pet adoption
➤ Surge in pet humanization driving increased spending on preventive care
➤ Technological innovations improving supplement absorption and efficacy

Market Segmentation

The pet supplements market is segmented by supplement type, product form, pet type, application, distribution channel, and region. Among supplement types, the probiotics segment leads with a 38.4% share, supported by heightened awareness that gut health forms the foundation of overall wellness. Innovations like multi‐strain synbiotics, microencapsulation for stability, and tasty chewable formats are driving user adoption. The expansion of subscription-based and e-commerce models is further strengthening market reach and offering convenience for repeat purchases.

Across product forms, chewables and powders remain the most popular, as consumers favor convenient and palatable delivery formats. Pet owners are increasingly investing in solutions supporting joint health, skin vitality, immunity, and stress management, signifying a pivot toward holistic pet wellness.

Regional Insights

North America holds the dominant market share due to high pet ownership levels, increased health awareness, and strong retail infrastructure. The introduction of advanced veterinarian-developed products, such as Elanco Animal Health's "Pet Protect" line in February 2025, is accelerating growth by providing targeted supplements for diverse pet needs.

Asia-Pacific is witnessing rapid growth, driven by expanding pet adoption and the emotional shift toward pets as family members. Rapid urbanization, rising disposable income, and a burgeoning e-commerce ecosystem have revolutionized availability and affordability across markets like China, India, and Thailand. The region's increasing preference for premium, natural, and functional products continues to set new standards in the pet supplement category.

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Market Dynamics

Market Drivers:

Rising pet ownership and the humanization trend dominate growth engines. As more households consider pets as family members, spending on supplements that promote longevity and vitality is surging globally.

Market Restraints:

High product costs remain a key restraint, as premium formulations with clinically approved ingredients are less accessible to price-sensitive consumers.

Market Opportunities:

Growing digital retail presence, personalized nutrition solutions, and innovations in natural ingredients are opening new growth avenues for manufacturers, particularly in emerging markets.

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Reasons to Buy the Report

✔ Gain detailed insights into current market valuation and forecast through 2033
✔ Understand evolving consumer behavior driving pet supplement purchases
✔ Identify key growth opportunities across leading and emerging regions
✔ Access competitive intelligence on major global players
✔ Leverage strategic analysis for informed market entry or expansion decisions

Frequently Asked Questions (FAQs)

◆ How big is the global pet supplements market in 2024?
◆ What are the key growth drivers for the pet supplements market?
◆ Who are the major players operating in the global pet nutrition and supplements industry?
◆ What is the projected CAGR of the market during 2025-2033?
◆ Which region is likely to dominate the pet supplements industry through 2033?

Company Insights

NOW Foods - Expanded its NOW Pets line in collaboration with holistic veterinarian Dr. Barbara Royal, ensuring evidence-based formulations targeting common pet health challenges.

Nutramax Laboratories, H&H Group, NuVet Labs, Tomlyn, Nestlé Purina, Hill's Pet Nutrition, Virbac, Elanco, and FOODSCIENCE are among the prominent brands shaping the global landscape.

Recent Developments:

May 2024 - ADM launched seven new pet supplement products across Europe, addressing the growing demand for holistic and functional pet health formulas.

February 2023 - Abingdon Health plc signed a distribution agreement with Salignostics for Salistick, the UK and Ireland's first saliva-based pregnancy test for veterinary applications.

Conclusion

The global pet supplements market continues its robust upward trajectory, guided by growing awareness of pet wellness, scientific innovation, and increased consumer spending on preventive care products. As pet humanization deepens globally and technology enhances supplement efficacy, the market is poised for sustained expansion through 2033, with both established and emerging players seizing opportunities for innovation and differentiation.

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