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Wheat Grass Market to Surge from US$ 97.84 Mn in 2023 to US$ 149.96 Mn by 2030 at 6.29% CAGR - Wheat Grass Market Forecast and Growth Drivers
Wheat Grass Market
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♦ Key Highlights:
Market size in 2023: US$ 97.84 Mn; projected 2030 value: US$ 149.96 Mn; CAGR of 6.29%
Leading application/segment: Health & Nutrition, Food & Beverages, Pharmaceuticals
Largest regional market: North America is expected to lead global adoption
Key drivers/trends: growing consumer awareness of health benefits, demand for natural/organic products, rising trend of superfoods and plant-based diets
Restraints & challenges: high production/processing costs, limited consumer awareness in some regions, competition from substitute superfoods
Prominent players: Pines International, Naturya, Synergy Natural, Navitas Organics, Terrasoul Superfoods
♦ Market Outlook
The wheat grass market is expected to maintain steady growth from 2024 through 2030, with a CAGR of 6.29%. Advances in cultivation and harvesting technologies have helped reduce cost and increase efficiency, supporting broader adoption. The increasing consumer shift toward natural, functional, and "clean label" ingredients is fueling demand across supplements, functional foods, and beverages.
The market is segmented by raw material (regular vs. organic), product form (liquid vs. powder), application (health & nutrition, pharmaceuticals, food & beverages), and distribution channel (online, hypermarkets, specialty, etc.). The organic raw material segment is expected to gain traction over time as consumers increasingly seek premium, clean-label options.
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♦ Regional Insights
North America is projected to be the dominant region in terms of market share and growth in the forecast period. The region benefits from high consumer health awareness, better distribution infrastructure, and early adoption of superfood trends.
Other regions such as Europe, Asia Pacific, Latin America, and Middle East & Africa are also expected to show uptake, particularly in urban markets with increasing disposable incomes and health consciousness.
♦ Key Players & Competitive Landscape
The global wheat grass market is competitive and includes several established names. Pines International, Naturya, Synergy Natural, Navitas Organics, and Terrasoul Superfoods are among the key players referenced in the report. These companies focus on product innovation, partnerships, and expanding distribution to maintain their positions. Additional firms in adjacent functional food domains may also influence competitive dynamics.
♦ Quote
"Wheat grass, once a niche supplement, is rapidly emerging into the mainstream functional food space," said a senior analyst at Maximize Market Research. "As consumers increasingly prioritize natural nutrition, the wheat grass market growth underscores a broader shift toward plant-based wellness solutions with room for innovation across product formats and geographies."
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About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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