Sportswear Market Size to Reach USD 558.14 Billion by 2032 | Rising Fitness Awareness and Outdoor Activities Drive Growth - Straits Research

The global Sportswear Market size was valued at USD 313.22 billion in 2023 and is projected to grow from USD 314.35 billion in 2024 to USD 558.14 billion by 2032, expanding at a CAGR of 6.63% during the forecast period (2024-2032), according to the latest report by Straits Research. The market growth is driven by the increasing population of health-conscious individuals, the rising participation in outdoor and fitness activities, and the surging demand for comfortable and functional apparel.

Get your Sample Report to Boost Your Industry Knowledge for Valuable Insights : https://straitsresearch.com/report/sportswear-market/request-sample

Sportswear Market Overview

Sportswear refers to informal yet performance-oriented apparel designed to offer comfort, flexibility, and functionality during physical activity. It includes T-shirts, hoodies, tracksuits, shorts, and footwear, typically made with lightweight and breathable fabrics. These garments enhance athletes' performance, prevent injuries, and reduce post-workout muscle soreness.

The market's expansion is largely attributed to the growing focus on fitness, wellness, and sports participation, combined with the rising popularity of yoga, gym workouts, and outdoor recreational activities such as hiking, cycling, and running. Moreover, the integration of stylish designs into activewear has made sportswear a popular choice for casual and athleisure use.

Sportswear Market Dynamics

Expanding Population of Health-Conscious Individuals

Globally, consumers are prioritizing health and fitness more than ever. Rising awareness about lifestyle diseases and the growing cost of medical treatments are encouraging people to adopt preventive wellness habits. For instance, according to The Economic Times, the number of health-conscious individuals in India is expected to increase from 108 million in 2020 to 176 million in 2026, creating substantial demand for gym and yoga wear.

Growing Popularity of Outdoor Activities

With increasing stress levels, individuals are turning to outdoor activities such as trekking, mountain biking, and camping for mental well-being. In the U.S., over half of the population engaged in at least one outdoor activity in 2019. This trend has led to a surge in demand for durable and comfortable outdoor sportswear.

Opportunities

Rising Participation of Women in Sports and Fitness

The increasing number of women participating in sports and fitness programs presents a significant growth opportunity. Governments are promoting women's involvement in athletics through initiatives such as the UK's "Inspiring Women in Sport" campaign. The growing popularity of female fitness influencers and the expansion of women's activewear collections are further fueling market demand.

Get Full Report with TOC : https://straitsresearch.com/report/sportswear-market

Sportswear Market Segmentation

The global sportswear market is segmented by product, end-user, distribution channel, activity type, and region.

By product, the market is categorized into apparel, footwear, and accessories, with the apparel segment dominating the global share and projected to register a CAGR of 7.05% during the forecast period. This growth is driven by the rising trend of active lifestyles, increasing gym memberships, and the growing preference for comfortable yet fashionable fitness apparel such as T-shirts, leggings, and vests.

By end-user, the market is divided into men, women, and kids, where the men's segment holds the largest share and is estimated to grow at a CAGR of 6.79%. The strong participation of men in sports, fitness, and outdoor activities contributes significantly to this dominance, although female participation is rapidly rising due to growing health awareness and government initiatives promoting women's sports.

By distribution channel, the market is bifurcated into online and offline channels. The offline segment remains the leading revenue contributor with a CAGR of 6.81%, driven by consumers' preference for in-store experiences, personalized service, and immediate product availability. However, the online channel is expanding quickly, supported by e-commerce growth and increased smartphone penetration.

By activity type, the market is segmented into swimming, gym, yoga, and sports, with the sports segment emerging as the top revenue generator, expected to exhibit a CAGR of 7.03%. The revival of global sporting events, coupled with rising grassroots participation in games such as football, cricket, and basketball, continues to fuel segmental growth.

Regional Insights

North America - Dominant Region (CAGR 7.08%)

North America holds the largest share of the global sportswear market, supported by a strong fitness culture and high disposable incomes. Over 55% of adults in the U.S. engage in regular physical exercise. Additionally, brands like Nike and Adidas benefit from extensive online penetration and evolving athleisure trends in the region.

Asia-Pacific - Fastest-Growing Region (CAGR 8.39%)

Asia-Pacific is the fastest-growing market, led by China, India, and Japan. Rising fitness awareness, urbanization, and affordable local manufacturing drive demand. Increasing gym memberships and boutique fitness studios in Tier 3 and Tier 4 cities are fueling regional expansion.

Get your Sample Report to Boost Your Industry Knowledge for Valuable Insights : https://straitsresearch.com/report/sportswear-market/request-sample

Key Players of the Sportswear Market Include:

Nike
Adidas
Under Armour
Lululemon
VF Corporation
Puma
Anta
Alo
Enerskin
Castore
Columbia Sportswear Company
Jockey International

Market Outlook

The market outlook is further supported by rising consumer spending on health and wellness, increasing participation in outdoor recreational activities, and the integration of smart fabrics and sustainable materials by leading manufacturers. The surge in female participation in sports, the expansion of fitness centers, and the adoption of e-commerce platforms for sportswear sales are also key contributors to market expansion.

Moreover, brands are focusing on innovation, performance enhancement, and sustainability, introducing new fabric technologies like moisture-wicking materials, odor-resistant fibers, and recyclable textiles. The athleisure trend, which blurs the line between sportswear and casual wear, continues to dominate the market, especially among younger consumers seeking both performance and fashion appeal.

Contact Us

Office 515 A, Amanora Chambers,
Amanora Park Town, Hadapsar,
Pune 411028, Maharashtra, India.

+1 646 905 0080 (U.S.)
+91 8087085354 (India)
+44 203 695 0070 (U.K.)
sales@straitsresearch.com

About Us

For over a decade, Straits Research has been a trusted partner to more than 2,000 small and large enterprises, empowering senior leaders and decision-makers with actionable intelligence to navigate complex markets. Our structured syndicate reports, published year-round, cover critical sectors such as chemicals, materials, food and beverage, healthcare, pharmaceuticals, automotive, technology, aerospace, and defense. Combined with our custom research tailored to client-specific needs, we deliver insights that drive business progress and informed decision-making.

This release was published on openPR.