U.S. Manufacturers Must Align Technology, Talent, and Processes to Stay Competitive

As global supply chains continue to shift and the U.S. manufacturing sector experiences a long-awaited resurgence, industry leaders face a new challenge: integrating technology, talent, and processes to sustain growth.

According to FortéNext, a U.S.-based Salesforce implementation and managed services partner, the future of American manufacturing depends not only on digital adoption but on creating synergy between people, processes, and platforms.

"Digital transformation has accelerated across every part of the manufacturing value chain," says Nadiya Kreynin, CEO of FortéNext. "But while many companies have invested heavily in technology, the real differentiator is how they connect their systems and empower their workforce to use them effectively."

The Post-Reshoring Reality

With reshoring efforts gaining momentum, more manufacturers are bringing production closer to home to strengthen supply chain resilience. Yet, this shift exposes skill gaps and outdated processes that can limit productivity.

To thrive, manufacturers must not only invest in smart factory technologies like IoT, automation, and AI-driven analytics but also reimagine how teams collaborate. Many organizations still operate in silos, using legacy systems that make it difficult to gain a unified view of customers, suppliers, and production data.

Bridging the Talent Gap

The U.S. manufacturing sector faces one of the most significant talent shortages in decades. Deloitte estimates that by 2030, over 2 million manufacturing jobs could remain unfilled due to skill mismatches.

Kreynin notes that "technology alone can't close the productivity gap - it's about creating ecosystems where skilled workers are empowered by the right digital tools." FortéNext's Salesforce experts have seen measurable gains among manufacturers that combine CRM, AI, and automation to free up employees for higher-value tasks and enhance end-to-end customer visibility.

The Integration Imperative

More U.S. manufacturers are now investing in integrated platforms like Salesforce's Sales Cloud, Service Cloud, and Commerce Cloud to unify data and improve decision-making.

"Many of our clients come to us with strong in-house IT teams," says Alex Kolesnichenko, CTO at FortéNext. "What they often need is specialized support - whether in Salesforce integration, data migration, or automation strategy - to accelerate implementation and avoid disruption."

Through its Global Staff Augmentation model, FortéNext enables manufacturers to scale their Salesforce teams flexibly, filling key skill gaps without lengthy hiring processes. The company also offers Managed Services to ensure ongoing optimization of Salesforce environments - from B2B Commerce to Lightning and MuleSoft integration.

The Path Forward

As the U.S. manufacturing landscape evolves, aligning people, technology, and operations is no longer optional - it's foundational to long-term competitiveness. Companies that modernize now stand to gain efficiency, resilience, and a stronger customer experience.

"Manufacturers who view digital transformation as a continuous journey - not a one-time project - will be the ones who lead the next decade of American industry," Kreynin concludes.

Sources:

https://www.sciencedirect.com/science/article/pii/S1059056024000467

https://www.fortenext.com/insights/b2b-e-commerce-is-5x-bigger-than-b2c-and-still-growing

FortéNext
Suite 200
1200 N Federal Highway
Boca Raton
Florida 33432
USA

Press contact:
Simon Wright, Marketing Manager
simon.wright@fortenext.com

FortéNext is a certified Salesforce partner based in the USA, specializing in end-to-end B2B Salesforce implementation, augmentation, and managed services for manufacturing, healthcare, distribution, retail, higher ed, and fintech industries. With over 20 years of experience, FortéNext helps businesses optimize Salesforce solutions across Commerce Cloud, Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud. Its Global Staff Augmentation model enables companies to bridge Salesforce skill gaps, accelerate delivery, and enhance project performance. Beyond Salesforce, FortéNext also supports technologies like Oracle NetSuite, MuleSoft, Pardot, CPQ, Pimly, and Salesforce Lightning.

This release was published on openPR.