United States Vitamins & Herbal Dietary Supplements Market Outlook 2024-2031: Multivitamins, Herbal Extracts, and Functional Nutrition Trends | Top Companies are Nestle, Herbalife International of America Inc., Binova Lifesciences, NBTY Inc.

Global Vitamins & Herbal Dietary Supplements Market reached US$ 44.12 billion in 2022 and is expected to reach US$ 71.38 billion by 2031, growing with a CAGR of 6.2% during the forecast period 2024-2031.

This market is fueled by growing global interest in preventive healthcare and natural nutrition. It includes vitamins, minerals, and herbal formulations promoting general wellness. Rising consumer trust in plant-based supplements and online retail expansion boost accessibility. Regulatory standardization and scientific validation enhance product credibility. Manufacturers are investing in clean-label, vegan, and personalized formulations. The market continues strong growth as wellness becomes a daily lifestyle focus.

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☛ Vitamins & Herbal Dietary Supplements Market Recent Developments 2025:

United States:

✅ In July 2025, Nature's Bounty launched a new herbal supplement line integrating adaptogens and immune-support compounds.

✅ In June 2025, GNC expanded its vitamin D and omega-3 product lines with enhanced bioavailability formulations.

Japan:

✅ In August 2025, Fancl Corporation introduced herbal dietary supplements targeting stress relief and cognitive support.

✅ In May 2025, Kobayashi Pharmaceutical developed vitamin blends for elderly wellness and bone health.

☛ Vitamins & Herbal Dietary Supplements Market Trends:

This market includes multivitamins, herbal extracts, and functional supplements for wellness and disease prevention. Growth is driven by health-conscious consumers and preventive healthcare trends.

Trends include organic and natural formulations, personalized supplements, and immunity-boosting products. North America leads, while Asia-Pacific grows rapidly with rising disposable income and wellness trends. Regulatory compliance and quality assurance are challenges.

☛ Vitamins & Herbal Dietary Supplements Market Competitve Landscape:

Nestle, Herbalife International of America Inc., Binova Lifesciences, NBTY Inc., Biovencer, Glanbia, Nature Sunshine, Nature's Essentials, Pure Encapsulation and Cargill Inc.

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segment Covered in the Vitamins & Herbal Dietary Supplements Market:

By Type: Probiotics | Enzymes | Amino Acids | Minerals | Vitamins | Herbal Supplements

By Form: Gel Caps | Soft Gels | Liquids | Powders | Capsules | Tablets

By Function: Sports Nutrition | Medical Supplements | Additional Supplements

By Distribution Channel: Pharmacies & Drug Stores | Supermarket & Hypermarket | E-Commerce | Others

By End-Users: Children | Adults | Pregnant Women | Elderly

☛ This Report Includes:
✔ Comprehensive go-to-market strategies with actionable insights.

✔ Unbiased evaluation of overall market performance.

✔ Deep-dive analysis into development trends, competitive landscape, supply-demand dynamics, YoY growth, benchmarking, vendor mapping, market access, and overall progress.

✔ Tailored regional and country-level reports with detailed localized analysis available on request.

✔ Identification of niche segments and high-growth regions presenting strong opportunities.

✔ Accurate regional forecasts using both top-down and bottom-up approaches.

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☛ Regional Analysis for Vitamins & Herbal Dietary Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

☛ FAQ's

Q1: What is the current size of the Vitamins & Herbal Dietary Supplements Market and its future potential?

A: Vitamins & Herbal Dietary Supplements Market reached US$ 44.12 billion in 2022 and is expected to reach US$ 71.38 billion by 2031

Q2: How fast is the Vitamins & Herbal Dietary Supplements Market expected to grow in the coming years?

A: The market is forecast to expand at a robust CAGR of 6.2% between 2025 and 2032, signaling strong global growth and investment potential.

Q3: Which regions are dominating the Vitamins & Herbal Dietary Supplements Market and which are fastest-growing?

A: North America dominating the Vitamins & Herbal Dietary Supplements Market.

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