Green That Truly Cleans: Kleenest is Revolutionizing Safe Homecare in India

New-Age Cleaning Without Compromise

Who said effective cleaning requires harsh chemicals? Kleenest is challenging that notion, proving that homes can be spotless and safe. From Klenzmo for appliances, Kleenest for kitchens, bathrooms, and toilets, to Adeha air fresheners, the startup is redefining homecare with eco-friendly, high-performance solutions powered by its Phytobooster technology.

Founders' Story, Vision & Values

Sumit Batra and Jatin Mahendru, both ex-professionals at large consumer homecare brands, witnessed firsthand how legacy corporations ignored evolving consumer needs. While screens advanced to OLEDs and AMOLEDs, cleaners remained outdated. Most air fresheners contained benzene, and floor cleaners were laced with bleach. Fathers to young daughters, they decided to take action: create safe, effective, and affordable cleaning solutions for every household.

This personal mission directly shaped Kleenest's vision: to establish safe, high-performing cleaning solutions that protect families from harmful toxins. Its mission is to reach 2 crore households, educating consumers about hidden dangers in legacy cleaners while making innovative solutions widely accessible. The company's values-honesty, transparency, no compromise on performance, and real value for money ensure that every product aligns with this mission, offering both safety and efficacy without premium pricing.

Solving a Critical Gap

Legacy cleaning brands left consumers with an unfair choice: powerful results or family safety. Kleenest eliminates that compromise. Backed by science, its products deliver the same high performance without the toxic trade-offs. To ensure real relevance, the founders engaged with over 100 mothers, listening to their concerns about protecting children and creating healthier homes. The insights shaped every formulation, making Kleenest a brand built around what families truly need.

Real Impact on Households

Kleenest has already transformed the everyday lives of its users. Moms report that their hands no longer turn red or itchy from bleach exposure, while gadget lovers, photographers, gamers, and loyal iPhone users, praise the safe, effective screen cleaners. Even stubborn stains in bathrooms and kitchens are removed without toxic chemicals. Over 8 lakh households have switched to Kleenest, demonstrating the brand's tangible effect on health, convenience, and confidence in household cleaning.

Bold Beginnings and Rapid Growth

At the peak of their corporate careers, Sumit and Jatin walked away from stability and certainty, trading boardrooms for experimentation and steady paychecks for sleepless nights. With nothing but conviction and a belief that Indian households deserved better, they started Kleenest from scratch.

What began as a daring leap of faith has now turned into a movement. In just a few short years, Kleenest has risen to become India's number one washing machine cleaner brand, reaching 10,000+ pincodes across the country. Its content has struck a chord with consumers, garnering over 100 crore views and sparking conversations about safer cleaning. The brand's 5x year-on-year growth, combined with dermatologically-tested and cruelty-free innovations, has not only challenged industry giants but also redefined what homecare can look like in India.

Recognition and Vision

Featured by India Times among the top 5 home cleaning brands, and ranked by Times of India as India's number one screen and gadget cleaner, Kleenest is poised for further growth. The founders aim to reach 2 crore households, educating consumers on safer homecare while making high-performance products widely accessible.

Kleenest isn't just cleaning, it's a movement. By combining efficacy, safety, and transparency, it invites every household to rethink the products they bring home. For clean homes without compromise, Kleenest is the brand to watch.

Address: D 13, Sushant Lok III, Sector 57, Gurugram, Haryana 122011
Contact name: Sumit Batra (Co-founder)
Email: velocityeventures@outlook.com
Website: https://kleenest.in/

At Velocity Consumers Ventures Private Limited, we firmly believe that hygiene is not just a component of good health but the cornerstone of it. We recognize that our homes and bodies are the very essences of our existence, and maintaining their cleanliness is vital. Unfortunately, in today's world, many home cleaning products are filled with harsh chemicals and toxins, masquerading as pleasant fragrances. While they may temporarily freshen up our homes, they do more harm than good. As a conscious brand, we are committed to offering toxin-free options that prioritize the well-being of you, your home, and our planet.

This release was published on openPR.