Press release
Customer Intelligence Platform Market Growth: Emerging Technologies and Strategic Insights 2025
Customer Intelligence Platform Market - DataM Intelligence
DataM Intelligence unveils its latest report on the "Customer Intelligence Platform Market Size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.
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List of Top Key Player: SAS Institute Inc. oracle Corporation, International Business Machines Corporation, Accen ture, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc. and Adobe Inc.
USA - Industry Developments:
✅ Salesforce Acquires Informatica for $8B
On May 27, 2025, Salesforce announced plans to acquire data management firm Informatica for approximately $8 billion, aiming to enhance its artificial intelligence capabilities and integrate Informatica's robust data management services into its suite of business tools.
✅ Zeta Global Acquires Marigold's Enterprise Division
On September 5, 2025, Zeta Global announced its largest acquisition to date, purchasing Marigold's enterprise software division for $325 million, including key martech assets such as Loyalty, Cheetah Digital, Sailthru, and Selligent, to bolster its customer loyalty offerings.
Japan - Industry Developments:
✅ Japan's Customer Intelligence Platform Market Growth
As of August 2025, Japan's Customer Intelligence Platform market is projected to grow at a Compound Annual Growth Rate (CAGR) of 15.8% between 2025 and 2032, indicating a significant expansion in the adoption of customer intelligence technologies.
✅ Japan's M&A Activity in Q2 2025
In Q2 2025, Japan experienced a 25% decrease in transaction volume in domestic and inbound M&A, but deal value increased by 189% to USD 92 billion, highlighting a shift towards higher-value transactions.
South Korea - Industry Developments:
✅ South Korea's Reorganized AI Committee
On September 8, 2025, South Korea launched a reorganized National Artificial Intelligence Strategy Committee with expanded powers to steer the country's AI development, aiming to accelerate sector growth and innovation.
Forecast Projection:
The Global Customer Intelligence Platform Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.
Market Intelligence Research Process:
The Customer Intelligence Platform Market research report by DataM Intelligence combines primary and secondary data to deliver deep, actionable insights. It examines the full spectrum of factors shaping the industry, from government regulations and market conditions to competitive dynamics, historical trends, technological breakthroughs, upcoming innovations, and potential challenges. This comprehensive analysis not only highlights growth prospects but also identifies barriers, equipping businesses to navigate market volatility and capitalize on emerging opportunities.
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Key Segmentation:
By Component (Platform, Services)
By Deployment Mode (On-premise, Cloud)
By Enterprise Size (Large Enterprise, Small and Medium-sized Enterprise)
By Data Channel (Web and Email, Social Media, Mobile, Call Centers, In Store, Others)
By Application (Customer Data Collection and Management, Customer Segmentation and Targeting, Customer Experience Management, Customer Behavior Analytics, Omnichannel Marketing, Personalized Recommendation, Others)
By End-User (BFSI, IT and Telecom, Retail and E-commerce, Healthcare, Media and Entertainment, Travel and Tourism, Others)
By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa)
Global Growth Regional Analysis:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Benefits of the Report:
Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Customer Intelligence Platform Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.
Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.
Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.
Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.
Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.
Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.
Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.
Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.
Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.
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FAQ's
Q1: What is the current size of the Customer Intelligence Platform Market and its future potential?
A: The Customer Intelligence Platform Market was valued at US$ 2.0 Billion in 2022 and is projected to surge to US$ 14.8 Billion by 2031
Q2: How fast is the Customer Intelligence Platform Market expected to grow in the coming years?
A: The market is forecast to expand at a robust CAGR of 29.1% between 2024-2031, signaling strong global growth and investment potential.
Q3: Which regions are dominating the Customer Intelligence Platform Market and which are fastest-growing?
A: North America accounted for the largest market share in the global customer intelligence platform market
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Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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