Point of Human - Founding in the crisis: How deGUT 2025 connects courage, people and markets

MiU24 at deGUT 2025: The marketplace of the senses for business, culture and humanity - The courage to start anew

Imagine, business feels again - experience the Point of Human at MiU24 at deGUT 2025. At a time when business is often characterized by uncertainty, automation and distance, a new concept is making a strong statement: Point of Human. At deGUT 2025, Germany's largest trade fair for founders and entrepreneurs, MiU24 (R) KG invites visitors to see business as a human experience again. Between conversations, visions and real encounters, a space is created in which people take center stage - not processes. It's about attitude instead of hectic pace, about meaning instead of buzzwords and about the courage to think and act anew in times of crisis.

The Point of Human concept was developed by MiU24 KG, the hybrid company from Lower Saxony, which has been known for years for creating new links in the economy - between brands, people and markets. With Regionalheld, Rave the Planet, creative brands and sustainable product solutions, MiU24 is bringing the greatest variety of all time to deGUT. The stand will be a marketplace for the senses: a place where business can be felt, culture experienced and science and innovation made tangible. The goal is clear - to show that humanity and entrepreneurship are not opposites, but the basis for a new, responsible economy.

Who are you in a changing world?

It's a simple but powerful question. Because when you start a business, you don't just change your everyday life - you question yourself. MiU24 invites you to do just that at deGUT 2025: to pause, to question, to feel. "When was the last time you felt the economy?" asks Marco Vito La-Greca with a smile.
"Maybe this is exactly the point at which everything starts again - the moment when you stop looking and start acting." This is possible at the MiU24 KG stand. Here you can listen, try out, discover - and rethink. Here, brands, products, services and culture merge into an open experience space. There are always solutions, is the motto - and anyone who visits the stand will understand why.

Regional hero - responsibility starts on the doorstep

A central part of this vision is Regionalheld, the platform developed by MiU24 for regional business, social responsibility and human development. Regionalheld makes visible what is otherwise overlooked: the people who shape their region, realize ideas and create real added value. At deGUT, Regionalheld shows that business can do more if it has an attitude. "Our heroes don't wear suits, they wear responsibility," says J?rgen La-Greca. Products, projects and initiatives are shown here that are encouraging - because they don't focus on quick returns, but on impact.

Rave meets deGUT - business meets culture, sense meets sound

The "Rave meets deGUT" format, a _Triple Play_ co-developed by MiU24, makes it really special by bringing three strong ideas onto one stage: MiU24 (R) as an enabler and creative force,
Rave the Planet as a cultural driving force with heart and attitude, and Regionalheld as a platform for active responsibility and regional impact. On Saturday, October 11, 2025, from 3 p.m., the deGUT campus will become a living stage. What began as a trade fair will be transformed into a space for dialog, music, visuals and encounters. Under the motto "Subculture meets entrepreneurship" and "Founding with purpose", business and creativity will be tangibly linked. This interplay is not a marketing gimmick - it is the program: rethink business, allow culture, live responsibility. Anyone who comes along can listen, dance, think - and discover that the future begins where people are prepared to build bridges between worlds.

Rave the Planet - culture meets entrepreneurship

Business is not a cold machine - it is a pulse. And this pulse also beats culturally. With Rave the Planet, MiU24 is bringing a part of modern life culture to deGUT - as a symbol of community, passion and creative awakening. Where music, movement and humanity come together, the same forces emerge that also drive founders: Energy, authenticity and connection. Not only the MiU24 stand becomes a stage on which business dances - with attitude, humor and heart - but the entire deGUT.

The diversity of MiU24 - products, brands, services

This year, MiU24 is bringing the greatest diversity in its history to deGUT. From start-ups and established brands to sustainable products and creative services: everything will be there. Visitors can see how a concept is created, how a brand grows and how visions become reality. It is a living example of what MiU24 embodies: Networking, simplicity and living collaboration. Anyone who talks to MiU24 immediately senses that they don't work _for_, but _with_ people. The team combines pragmatic solutions with genuine enthusiasm - and proves that professionalism has nothing to do with coldness, but with attitude.

The MiU24 ecosystem - from Hostingmonster to MiUMiA: diversity that connects

Diversity is no coincidence at MiU24 - it is a concept. Over the past few years, MiU24 KG has built up its own corporate ecosystem that shows how modern business works when creativity, pragmatism and humanity come together. Each own brand is part of a larger whole - a piece of the puzzle in a vibrant network of ideas, solutions and a genuine passion for making things happen. With Hostingmonster (R), MiU24 (R) offers simple, secure and honest hosting - without technical pitfalls, but with personal service. With Regionalheld (R), a platform has been created that makes regional strength, responsibility and sustainable business visible. And with MiUMiA, the new store for business solutions from A to Z, MiU24 brings everything that companies really need under one roof - from unusual business gifts that no one else has to essential items such as business cards, office supplies and branded articles.

This ecosystem represents a new way of thinking about business and entrepreneurship:

* Honest, networked, human and solution-oriented.
* Because where others sell products, MiU24 creates connections.
* And that is precisely the future of an economy that creates meaning again.

From "complaining Germany" to enablers with MiU24

Germany likes to complain. Too expensive. Too slow. Too difficult. There's an excuse for every problem - but rarely an idea. But this is exactly where MiU24 comes in. "We don't complain - we get things done," says Marco Vito La-Greca with a twinkle in his eye. Because standstill is not caused by crises, but by complaints. MiU24 (R) turns the tables: problems become perspectives. Hurdles become paths. Words become movement. There is no endless discussion here, but courageous implementation - creative, pragmatic, human. Whether brand development, communication, product idea or concept: at MiU24 it's the how that counts, not the why.

deGUT 2025 is emblematic of this attitude: a place where optimism, drive and genuine doer energy are contagious. A place where business is not only understood - but felt. We show you how the future is made. Come by, experience the Point of Human, meet people with attitude and discover how MiU24 (R) is redefining business.

Are you a complainer or a doer? You decide - at deGUT 2025.

MiU24 (R) KG | Hybrid.Service.WholeSale.
Heinrichsplatz 10
38350 Helmstedt
Germany

https://www.miu24.com

Herr Mag. PhilJ?rgen La-Greca
053515322584

info@miu24.com

MiU24 (R) - When business becomes human again. MiU24 (R) KG is one of the most unconventional and exciting hybrid companies in the German-speaking world. What began as an agency idea in 2008 has developed into a broad-based entrepreneurial ecosystem that combines brands, platforms and solutions - from communication and brand development to sustainable hosting and innovative products for entrepreneurs. MiU24 sees business as a living cycle in which humanity, responsibility and entrepreneurship are not contradictory. The company develops its own brands that show that simplicity, authenticity and benefits can complement each other - including Hostingmonster (R) (web hosting that stays simple), MiUMiA (R) (the store for business solutions from A to Z) and the Regionalheld (R) platform, which combines regional business, social commitment and visibility.

This release was published on openPR.