Press release
United States Ovulation Testing Kits Industry Intelligence Report 2025: Market Size, Share & Future Prospects
Ovulation Testing Kits Industry
(PCOS) is a common endocrine disorder affecting a significant proportion of women of reproductive age, with worldwide prevalence estimated between 5% and 20%.
For example, kits such as the Premom Quantitative Ovulation Test measure LH levels and display them numerically, helping users track hormonal changes more clearly. With an accuracy of around 97%, these tests are especially useful for women with irregular cycles or conditions like (PCOS).
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List of Top Key Player:
AdvaCare Pharma, Swiss Precision Diagnostics GmbH, Proov, PREGMATE, Easy@Home Fertility, Fairhaven Health, Ro, Piramal Pharma Ltd., Wondfo, and Accuquik Test Kits among others.
Industry Developments:
In June 2024, Mankind Pharma introduced a new pregnancy care product line in Southern India, endorsed by celebrity Kajal Agarwal. Building on strong growth in states like Karnataka, the range offers six carefully curated products covering pre-, during-, and post-pregnancy needs. For the preconception phase, the lineup features the Ova News Ovulation Detection Kit, which helps identify a woman's five most fertile days, supporting better chances of conception.
Inito, a medtech startup offering at-home fertility hormone tracking, raised $6 million in Series A funding led by Fireside Ventures. Its fertility monitor delivers smartphone-ready diagnostic results in just 10 minutes.
Market growth is further supported by government awareness programs and recognition of key products. For example, in November 2023, Premom Easy@Home ovulation test strips were named Best Ovulation Test Strips by The Bump for their accuracy, ease of use, and affordability, reinforcing their position in the reproductive health market.
Forecast Projection:
The Global Ovulation Testing Kits Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.
Market Intelligence Research Process:
The Ovulation Testing Kits Market research report by DataM Intelligence combines primary and secondary data to deliver deep, actionable insights. It examines the full spectrum of factors shaping the industry, from government regulations and market conditions to competitive dynamics, historical trends, technological breakthroughs, upcoming innovations, and potential challenges. This comprehensive analysis not only highlights growth prospects but also identifies barriers, equipping businesses to navigate market volatility and capitalize on emerging opportunities.
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Key Segmentation:
Urine ovulation tests held 63.5% of global market share
By Product Type: Urine Ovulation Tests, Ovulation Test Strips, Ovulation Test Cassette (CE), Ovulation Midstream Tests, Saliva Ovulation Tests, Digital Ovulation Kit
By Distribution Channels: E-Commerce, Online & Retail Pharmacies, Hypermarkets & Supermarkets
Global Growth Regional Analysis:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Benefits of the Report:
Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Ovulation Testing Kits Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.
Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.
Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.
Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.
Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.
Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.
Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.
Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.
Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.
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FAQ's
Q1: What is the current size of the Ovulation Testing Kits Market and its future potential?
A: The Ovulation Testing Kits Market was valued at US$ 3.15 billion in 2023 and is projected to surge to US$ 5.29 billion by 2031
Q2: How fast is the Ovulation Testing Kits Market expected to grow in the coming years?
A: The market is forecast to expand at a robust CAGR of 6.7% between 2025 and 2032, signaling strong global growth and investment potential.
Q3: Which regions are dominating the Ovulation Testing Kits Market and which are fastest-growing?
A: North America held 43.5% of the global ovulation kit market
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