India Household Cleaners Market 2025: Size, Share, Growth Analysis, Top Manufacturers and Forecast Report 2033

Attributes and Key Statistics of the India Household Cleaners Market Report by IMARC Group:

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Units: USD Million

Market Size in 2024: USD 10,358 Million

Market Forecast in 2033: USD 36,315.73 Million

Market Compound Annual Growth Rate 2025-2033: 14.96%

As indicated in the latest market research report published by IMARC Group, titled "India Household Cleaners Market Size, Share, Trends and Forecast by Product, Ingredients, Distribution Channel, Income Group, Application, Premiumization, and Region, 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

India Household Cleaners Market Size & Future Growth Potential:

The India household cleaners market size was valued USD 10,358 Million in 2024. By 2033, this figure is projected to reach around USD 36,315.73 Million, with a compound annual growth rate (CAGR) of 14.96% over the forecast period (2025-2033).

Core Factors Driving Market Trends:

The market of India household cleaners is undergoing a major change, mainly because of new consumer preferences and the need for hygiene. The most prominent trend is the increasing need for environmentally-friendly and chemical-free cleaning products, as customers are becoming more health-conscious and environmentally aware. Companies are getting ready to offer products that are biodegradable, plant-based, and have an eco-friendly origin. Besides, the rise of e-commerce platforms has contributed to the accessibility of these products, thus, the online sales have also been increased. The lifestyle changes caused by the process of urbanization and the growing number of the working-class population have also been a major factor in the demand for cleaners that are easy to use and can serve multiple purposes.

Furthermore, the customers' preference for innovations such as concentrated and refillable cleaning solutions is increasing as these solutions offer cost-effectiveness and the issue of plastic waste is lessened. Using digital media along with influencer marketing has allowed faster product adoption. Moreover, today, consumers want reviews done by others who are trusted before they purchase. The emphasis on disinfection, which is one of the effects of the pandemic, has also kept strong demand for antibacterial and sanitizing cleaners, especially the liquid and spray types. Moreover, firms are benefiting from technology in packaging and fragrance to attract more users, and so their products are becoming more popular.

Request Free Sample Report: https://www.imarcgroup.com/india-household-cleaners-market/requestsample

India Household Cleaners Market Scope and Growth Analysis:

The India household cleaners market is teeming with potential for significant expansion, primarily driven by higher disposable incomes and the rising standard of living. The market covers numerous products such as floor cleaners, dishwashing liquids, toilet cleaners, and glass cleaners, meeting the various requirements of consumers. Apart from that, the entry of organized retail and the spread of modern trade channels have contributed substantially to the market permeation. Rural regions are turning into a major growth area, with companies introducing cheap and smaller pack sizes to attract budget-conscious consumers.

Furthermore, the transition from using traditional cleaning methods to branded solutions is moving at a faster pace, which is resulting from the brand's promotion and product inventions. The competition among rival firms is becoming more and more fierce as local and foreign companies are both putting money into R&D to come up with better formulas. Besides this, the government's campaigns for cleanliness and hygiene, like Swachh Bharat Abhiyan, are creating a good climate for market demand without even trying. The trend of opting for premium and specialty cleaners, especially in urban households, is one more piece of evidence that the market is moving upward. By implementing continuous product diversification and strategic branding, the India household cleaners market can efficiently achieve long-term growth in the next years.

An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:

• Hindustan Unilever Limited (Unilever)
• Rohit Surfactants Private Limited
• Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
• Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
• Jyothy Labs Limited
• Nirma Limited
• Fena (P) Limited
• Dabur India Limited
• S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
• Pitambari Products Private Limited

Comprehensive Market Report Highlights & Segmentation Analysis:

Analysis by Product:

• Laundry
• Dishwashing
• Surface Cleaner
• Toilet Bowl Cleaner
• Window Cleaner
• Glass Cleaner
• Scourers
• Others

In 2024, the laundry segment dominates the market, capturing approximately 60.7% of the total market share, highlighting its leading position and strong demand.

Analysis by Ingredients:

• Builders
• Solvents
• Surfactants
• Antimicrobials
• Others

Builders dominate the market in 2024, capturing approximately 41.8% of the total market share, solidifying their leading position among industry competitors.

Analysis by Distribution Channel:

• Convenience Stores
• Supermarkets and Hypermarkets
• Online
• Others

Supermarkets and hypermarkets are expected to dominate the market in 2024, collectively capturing approximately 60.01% of the total market share.

Analysis by Income Group:

• Middle (INR 2.5 lacs- INR 27.5 lacs)
• Low (Less than INR 2.5 Lacs)
• High (Greater than INR 27.5 lacs)

The middle price range segment (INR 2.5 lakhs to INR 27.5 lakhs) dominates the market in 2024, accounting for approximately 57.0% market share.

Analysis by Application:

• Fabric
• Kitchen
• Bathroom
• Floor
• Others

In 2024, fabric dominates the market landscape, capturing an impressive approximately 60.7% share, solidifying its position as the leading material in the industry.

Analysis by Premiumization:

• Economy
• Mid-Sized
• Premium

In 2024, the economy segment dominates the market, accounting for approximately 54.5% of the total market share, highlighting its strong consumer preference and demand.

Regional Analysis:

• North India
• West and Central India
• South India
• East India

In 2024, North India emerged as the leading regional market, capturing the highest share of over 45.2% of the total market value.

Contact Our Analysts for Brochure Requests, Customization, and Inquiries Before Purchase: https://www.imarcgroup.com/request?type=report&id=5001&flag=C

Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
• Reach with an Extensive Network
• Tailored Solutions to Meet Client Needs
• Commitment to Strong Client Relationships and Focus
• Timely Project Delivery
• Cost-Effective Service Options

Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

Explore More Trending Reports & Get Your Free Sample Now!

• India Home Furniture Market: https://www.imarcgroup.com/india-home-furniture-market/requestsample

• India Toothpaste and Mouthwash Market: https://www.imarcgroup.com/india-toothpaste-mouthwash-market/requestsample

• India Candles Market: https://www.imarcgroup.com/india-candles-market/requestsample

IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas: +1-201971-6302 | Africa and Europe: +44-702-409-7331 | Asia: +91-120-433-0800

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.