Emerging Trends to Reshape the Precision Viticulture Market: Advancements In GPS Technology Driving Precision Viticulture as a Key Influencer

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Precision Viticulture Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of precision viticulture has seen significant growth in the past few years. It is projected to expand from $1.47 billion in 2024 to $1.63 billion in 2025, with a compound annual growth rate (CAGR) of 10.7%. The expansion during the historical period can be credited to factors such as expansion of vineyards, heightened wine production demand, improved focus on operational effectiveness, greater attention to mitigating climate change impacts, and increasing concerns about the environment.

Precision Viticulture Market Size Forecast: What's the Projected Valuation by 2029?
The market size of precision viticulture is anticipated to witness substantial growth in the upcoming years, expecting to reach a valuation of $2.41 billion in 2029, with a CAGR of 10.3%. The projected growth during the forecast period is attributable to several factors like the increasing global consumption of wine, the surge in the demand for sustainable agriculture practices, enhanced consumer preference for traceability and transparency, the urgent requirement for water and resource conservation, and the expansion of vineyard areas worldwide. Major forthcoming trends include the utilization of Internet of Things (IoT) and sensor technology, advancements in vineyard equipment technology, integration of AI and Machine Learning, the evolution of analytical tools, and the introduction of innovative crop management methods.

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What Are the Drivers Transforming the Precision Viticulture Market?
The precision viticulture market's growth is likely to be driven by the expansion of grape land and production. Grape land and production encompass the farming of grapevines that includes agricultural techniques, climate, soil conditions, and various cultivation processes to grow grapes. These are mainly used in the production of wine and for direct consumption. The surge in global wine demand and enhancement in agricultural methodologies result in a rise in grape production, thus making it more lucrative. Precision viticulture employs cutting-edge technologies like drones, sensors, and data analytics. These assist in monitoring soil health, efficiently managing resources, and increasing grape yield and quality while reducing the environmental footprint. To illustrate, according to a report by the California Department of Food and Agriculture, a US-based government body, in 2022, grape production received cash receipts worth $5.5 billion, a 6.3% increase from 2021. Consequently, the rise in grape land and production propels the precision viticulture market's growth.

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What Are the Key Trends Driving Precision Viticulture Market Growth?
Leading firms in the precision viticulture market are focusing on the development of innovative solutions such as GPS receivers to enhance vineyard management, improve yield forecasting, and boost resource efficiency. A GPS receiver, an electronic gadget, assesses its location, velocity, and time by using signals from a minimum of four satellites within the Global Positioning System (GPS) network to deliver precise coordinates. For example, in July 2024, VineView SAI Inc., a remote-sensing enterprise based in Canada, introduced PinPoint RTK, a portable GPS receiver aimed at supplying vineyard operators with extremely accurate data collection features. The accuracy of this receiver is within 2-5 centimeters for detailed vineyard data acquisition. It consists of three customisable buttons for tailoring data logging and integrated smoothly with the VineView mobile application for real-time individual plant tracking, thus enhancing decision-making and operational effectiveness in vineyard management.

Which Segments in the Precision Viticulture Market Offer the Most Profit Potential?
The precision viticulture market covered in this report is segmented -

1) By Component: Software, Hardware, Services
2) By Technology: Guidance Systems, Variable Rate Technology, Remote Sensing
3) By Application: Irrigation Management, Yield Monitoring, Weather Tracking And Forecasting, Inventory Management Crop Scouting, Field Mapping, Farm Labor Management, Financial Management

Subsegments:
1) By Software: Vineyard Management Software, Geographic Information System (GIS) Software, Remote Sensing Software, Data Analytics Software
2) By Hardware: Sensors, Drones, Variable Rate Technology (VRT) Equipment, GPS Systems
3) By Services: Data Analytics And Consulting Services, Cloud-Based Solutions, Training And Support Services, System Integration Services

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Which Firms Dominate the Precision Viticulture Market by Market Share and Revenue in 2025?
Major companies operating in the precision viticulture market are Deere And Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU

Which Regions Offer the Highest Growth Potential in the Precision Viticulture Market?
Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the precision viticulture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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